The Top Global Fashion Capitals was created by the Global Language Monitor to provide a non-biased ranking of the Top Global Fashion Capitals using technology-industry standard tools to rank various entities from luxury automobile brands, to colleges and universties, and now to fashion capitals.
By Paul JJ Payack, Creator and Curator of The Top Global Fashion Capitals Program
Top 63 Global Fashion Capitals 2020 Edition
The fashion world is in a period of great flux. We created the Top Global Fashion Capitals™ rankings in 2007 when the global economy was reeling from a number of structural hits from which it has yet recovered.
Through our big data analysis of economic trends, we came to understand that fashion was and would continue to be, one of the few bright spots in the global economy. We also came to understand that it was a model of a decentralized, diversified industry with dozens of little- recognized centers from cities, nations, and cultural traditions.
Thus was born our effort to recognize and analyze the Top Global Fashion Capitals ranking them by their brand equity in the same manner as one would rank universities, luxury automobiles, and CPG brands.
GLM began with a few test runs and then published our first global rankings in 2007, which included the usual suspects and their immediate competitors, which we determined through global big-data analyses. We then ranked each city against three and then four different categories of fashion from which the final rankings would emerge.
Later, once we had gathered enough data, we included a trend-tracking ‘predictive element’ that had been used in GLM’s Narrative and Trend Tracking products and services.
The Top Global Fashion Capitals are now recognized as the standard in the fashion world, as you can see below. For the 2020 edition, we are tracking more than three-score established and emerging centers of fashion.
Our efforts have attracted an inordinate number of citations in the global media, as well as in academic, research and texts. For more than a decade now, the Global Language Monitor has employed its proprietary algorithms to cut through the world of Big Data establishing the definitive, non-biased rankings of the Top Global Fashion Capitals.
The result is a longitudinal survey that runs for three years, with its final updating in the weeks before the yearly announcement. GLM surveys. billions of web pages, millions of blogs, the top 300,000 global print and electronic media, as well as new social media sources as they emerge. In effect, any and all databases available on the web, including key proprietary databases for specific content.
“Since we are expanding to include a number of cities, each with emerging and burgeoning fashion scenes, we are quite excited about the 2020 Global Fashion Capital rankings,” said Paul JJ Payack, president and chief word analyst of the Global Language Monitor. “Fashion continues to drive both economic growth for the region as well as a release of creativity that will impact their city, their region, and perhaps even the world.
To see more on the Top Global Fashion Capitals , go here.