In 2018 there were two distinct Words of the Year (#WOTY): The Moment — A confluence of fame, fortune, and happenstance (Worldwide), and Weaponize — In today’s bitterly partisan infighting, any word, action, or deed can and will be weaponized (U.S. alone).
The Top Trending Words of the Year (#WOTY) for 2019 thus far, ranked, last year’s ranking, and commentary
- Woke (5) — An epiphany-like experience, where one is awakened to the call of social justice
- Consequential — Presidents are now judged on the ‘consequentiality’ of their administrations.
- Migrants (16) — The continuing worldwide movement of mass migrations.
- Opioids (3) — The scourge continues as the nation seems a bit inured to the devastation.
- Collusion (11) — The report is filed and final, but the controversies continue.
- Anthropocene — Did a new human-influenced geological epoch actually begin in 1950?
- Heartbeat — Fetal heartbeat bills are now front-and-center in state legislatures across the nation.
- Blue Wave — The Democrats winning back control of Congress in the 2018 Mid-terms.
- Family Separation (6) — Family detention and separations actually began in 2014. This is a grave and intractable matter, with plenty of blame to spread around.
- Trade War (7) — As we first noted in 2009, “The Rise of China” is a geopolitical event of the first order with the seismic shockwaves continuing to echo around the world.
- Fake News (8) — Packaged news, planted sources, one-sided exposes, party lines, and official narratives are a new phenomenon only to those with no sense of history.
- Climate Change — 8,000 years ago New York City was under a mile of ice.
- The Moment (1) — A confluence of fame, fortune, and happenstance.
- Nukes (4) — Last year North Korean, in 2019 Iranian and Russian added to the mix.
- Progressives — The word ‘liberal’ outlived its usefulness as the description of one’s political leanings.
- Micro-influencers — Bloggers, Vloggers, Instagrammers, Youtubers, and other small yet very influential communities of interest.
- Fact Check (17) — New studies suggest that fact-checkers appear to have definite biases.
- ICE — The U.S. Immigration and Customs Enforcement agency under the Department of Homeland Security.
- Women’s World Cup — The quadrennial, global celebration of women’s football.
- Gerrymander — The divvying up the political spoils (election districts) to the advantage of those in power.
Methodology: The words are culled from throughout the English-speaking world, which now numbers more than 2.3 billion speakers (January 2018 estimate) GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 300,000 print and electronic global media, as well as new social media sources as they emerge.
The Top Words, Phrases, and Names of the 21st century follow.
2018:
Top Words: No. 1 Truth, No. 2 Narrative, No. 3, Opioids
Top Phrases: No 1. Weinstein Effect (and #MeToo), 2. Nuclear Option (North Korean version.), 3. Deep State
Top Names: No. 1 Donald Trump, No. 2 Vladimir Putin, No. 3 Neil Gorsuch
2017:
Top Words: No. 1 Truth, No. 2 Narrative, No. 3, Opioids
Top Phrases: No 1. Weinstein Effect (and #MeToo), 2. Nuclear Option (North Korean version.), 3. Deep State
Top Names: No. 1 Donald Trump, No. 2 Vladimir Putin, No. 3 Neil Gorsuch
2016:
Top Words: No. 1 A meme — Omran Daqneesh in Aleppo) No. 2 Refugee
Top Phrases: No. 1 Make America Great Again No. 2 When they go low, we go high No. 3 The Electoral College
Top Names: No. 1 Donald Trump, No. 2 Vladimir Putin, No. 3 Neil Gorsuch
2015:
Top Words: No. 1 Microaggression
Top Phrases: No. 1 Migrant Crisis
Top Names: No. 1 Donald J. Trump
2014:
Top Words: No. 1 The Heart ♥ Emoji (for love), No. 2 Hashtag, No. 3 Vape
Top Phrases: No. 1 Hands Up, Don’t Shoot; No. 2 Cosmic Inflation, No. 3 Global Warming
Top Names: No. 1 Ebola, No. 2 Pope Francis, No. 3 World War I
2013:
Top Words: No. 1 ’404’, No.2 Fail, No.3 Hashtag
Top Phrases: No. 1 Toxic Politics, No. 2 Federal Shutdown, No.3 Global Warming/Climate Change
Top Names: No. 1. Pope Francis, No. 2 ObamaCare, No.3 NSA
2012:
Top Words: No. 1 Apocalypse/Armageddon, No.2 Deficit, No. 3 Olympiad
Top Phrases: No. 1 Gangnam Style, No. 2 Climate Change/Global Warming, No. 3 Fiscal Cliff
Top Names: No. 1 Newtown and Malala Yousafzai, No. 3 Xi Jinping
2011:
Top Words: No. 1 Occupy, No. 2 Fracking, No.3 Drone
Top Phrases: No. 1 Arab Spring, No. 2 Royal Wedding, No.3 Anger and Rage
Top Names: No. 1 Steve Jobs, No. 2 Osama bin-laden and Seal Team Six, No. 3 Fukushima
2010:
Top Words: No. 1 Spillcam, No. 2 Vuvuzela, No. 3 The Narrative
Top Phrases: No. 1 Anger and Rage, No. 2 Climate Change, No. 3 The Great Recession
Top Names: No. 1 Hu Jintao, paramount leader of China, No. 2 iPad, No. 3 Barack Obama
2009:
Top Words: No. 1 Twitter, No. 2 Obama-, No. 3 H1N1
Top Phrases: No. 1 King of Pop, No. 2 Obama-mania, No. 3 Climate Change
Top Names: No. 1 Obama, No. 2 Michael Jackson, No. 3 Mobama
2008:
Top Words: No. 1 Change, No. 2 Bailout, No. 3 Obama-mania
Top Phrases: No. 1 Financial Tsunami, No. 2 Global Warming, No. 3 “Yes, We Can!”
Top Names: No. 1 Barack Obama, No. 2 George W. Bush, No.3 Michael Phelps
2007:
Top Words: No. 1 Hybrid (representing all things green), No. 2: Surge
Top Phrase: Climate Change
Top Name: Al Gore
2006:
Top Word: Sustainable
Top Phrase: Stay the Course
Top Name: Dafur
2005:
Top Words: No. 1, Refugee No. 2: Tsunami No. 3: Katrina
Top Phrase: Outside the Mainstream
Top Name: (acts of ) God
2004:
Top Word: Incivility (for inCivil War)
Top Phrase: Red States/Blue States No. 2: Rush to War
Top Name: Dubya/Rove
2003:
Top Word: Embedded
Top Phrase: Shock and Awe, No. 2: Rush to War
Top Name: Saddam Hussein, No. 2 Dubya
2002:
Top Word: Misunderestimate
Top Phrase: Threat Fatigue
Top Name: W (Dubya)
2001:
Top Word: Ground Zero
Top Phrase: ‘Lets Roll’
Top Name: The Heros
2000:
Top Word: Chad
Top Phrase: Dot.com
Top Name: W (Dubya)
About the Global Language Monitor
In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.
Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.
These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print, and electronic media, as well as the global fashion industry, among others.
For More Information, go to LanguageMonitor.com or call 1.737.215.7750 or email info@LanguageMonitor.com.