‘Woke’ is the Top Trending Word of 2019, Thus Far

Progress’ is the Top Un-Trending Word (Decliner) for 2019

For More Information, go to LanguageMonitor.com or call 1.737.215.7750 or email info@LanguageMonitor.com

Austin, Texas. September 5, 2012 — 
‘Woke’ is the Top Trending Word of the Year (#WOTY) for 2019 thus far, in the latest global analysis by the Global Language Monitor. ‘Woke’ Is followed by ‘Consequential’, ‘Migrants’, ‘Opioids’, and ‘Collusion’. Rounding out the Top Ten are ‘Anthropocene’, ‘Heartbeat,’ ‘Blue Wave,’ ‘Family Separation, and ‘Trade War’. These are followed by ‘Fake News’, Climate Change’, ‘The Moment’, ‘Nukes’, ‘Progressives’, ‘Micro-influencers’, ‘Fact Check’, ‘ICE’, ‘Women’s World Cup’, and ‘Gerrymander’.

This is the twentieth consecutive survey since the turn of the century. (See Below.) GLM began recording the Top Words of the Year (#WOTY) in the Year 2000 to document the history of the 21st century through Global English, the current Global Language. (#Hashtags were not invented until 2007; #Twitter was the Top Word of 2009, ‘Emoji’ was the Top Word of 2014.)

The Great Awokening
“In Progressive lingo, ‘woke’ describes an epiphany-like experience, where one is awakened to the call of social justice — and the failures of the past,” said Paul JJ Payack, president and chief word analyst of the Global Language Monitor. “Every generation in the post-Modern era has had similar experiences be they Civil Rights, the Vietnam War, the Women’s Movement, LGBT rights, etc. A key distinction here is that the sins of the past are now viewed in the context of the present as subjects to be rectified.”

Woke’ traces back through the Old English, ‘to arise’, ‘to come to be’, ‘to be born’ from the Anglo-Saxon, and Old High German ultimately from Proto-Indo-European root *weg- “to be strong, to be lively.”

Woke, the Top Trending Word of 2019 for Global English Thus Far, Has Dramatically Risen in Use During the Last Decade as Shown in This Google

Progress as the Top Un-trending Word
In a first, GLM named the Top Un-trending Word for 2019, thus far: ‘Progress’. “The concept of progress has had a profound influence on the advance of Western Civilization since ancient times. The idea of ‘progress’ as espoused in the works of Enlightenment thinkers had considerable influence on the drafters of the Declaration of Independence and the U.S. Constitution.

However, as you can see from the chart below, that use of the word has significantly fallen, especially since the mid-1960s. See the Google Ngram below.

The use of the word ‘Progress’ has significantly declined since the mid-1960s according to Google Ngrams.

In 2018 there were two distinct Words of the Year (#WOTY): The Moment — A confluence of fame, fortune, and happenstance (Worldwide), and Weaponize — In today’s bitterly partisan infighting, any word, action, or deed can and will be weaponized (U.S. alone).

The Top Trending Words of the Year (#WOTY) for 2019 thus far, ranked, last year’s ranking, and commentary

  1. Woke (5) — An epiphany-like experience, where one is awakened to the call of social justice
  2. Consequential — Presidents are now judged on the ‘consequentiality’ of their administrations.
  3. Migrants (16) — The continuing worldwide movement of mass migrations.
  4. Opioids (3) — The scourge continues as the nation seems a bit inured to the devastation.
  5. Collusion (11) — The report is filed and final, but the controversies continue.
  6. Anthropocene — Did a new human-influenced geological epoch actually begin in 1950?
  7. Heartbeat — Fetal heartbeat bills are now front-and-center in state legislatures across the nation.
  8. Blue Wave — The Democrats winning back control of Congress in the 2018 Mid-terms.
  9. Family Separation (6) — Family detention and separations actually began in 2014. This is a grave and intractable matter, with plenty of blame to spread around.
  10. Trade War (7) — As we first noted in 2009, “The Rise of China” is a geopolitical event of the first order with the seismic shockwaves continuing to echo around the world.
  11. Fake News (8) — Packaged news, planted sources, one-sided exposes, party lines, and official narratives are a new phenomenon only to those with no sense of history.
  12. Climate Change — 8,000 years ago New York City was under a mile of ice.
  13. The Moment (1) — A confluence of fame, fortune, and happenstance.
  14. Nukes (4) — Last year North Korean, in 2019 Iranian and Russian added to the mix.
  15. Progressives — The word ‘liberal’ outlived its usefulness as the description of one’s political leanings.
  16. Micro-influencers — Bloggers, Vloggers, Instagrammers, Youtubers, and other small yet very influential communities of interest.
  17. Fact Check (17) — New studies suggest that fact-checkers appear to have definite biases.
  18. ICE — The U.S. Immigration and Customs Enforcement agency under the Department of Homeland Security.
  19. Women’s World Cup — The quadrennial, global celebration of women’s football.
  20. Gerrymander — The divvying up the political spoils (election districts) to the advantage of those in power.

Methodology: The words are culled from throughout the English-speaking world, which now numbers more than 2.3 billion speakers (January 2018 estimate) GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 300,000 print and electronic global media, as well as new social media sources as they emerge.

The Top Words, Phrases, and Names of the 21st century follow.

Top Words: No. 1 Truth, No. 2 Narrative, No. 3, Opioids
Top Phrases: No 1. Weinstein Effect (and #MeToo), 2. Nuclear Option (North Korean version.), 3. Deep State
Top Names: No. 1 Donald Trump, No. 2 Vladimir Putin, No. 3 Neil Gorsuch
Top Words: No. 1 Truth, No. 2 Narrative, No. 3, Opioids
Top Phrases: No 1. Weinstein Effect (and #MeToo), 2. Nuclear Option (North Korean version.), 3. Deep State
Top Names: No. 1 Donald Trump, No. 2 Vladimir Putin, No. 3 Neil Gorsuch
Top Words: No. 1 A meme — Omran Daqneesh in Aleppo) No. 2 Refugee
Top Phrases: No. 1 Make America Great Again No. 2 When they go low, we go high No. 3 The Electoral College
Top Names: No. 1 Donald Trump, No. 2 Vladimir Putin, No. 3 Neil Gorsuch
Top Words: No. 1 Microaggression
Top Phrases: No. 1 Migrant Crisis
Top Names: No. 1 Donald J. Trump
Top Words: No. 1 The Heart ♥ Emoji (for love), No. 2 Hashtag, No. 3 Vape
Top Phrases: No. 1 Hands Up, Don’t Shoot; No. 2 Cosmic Inflation, No. 3 Global Warming
Top Names: No. 1 Ebola, No. 2 Pope Francis, No. 3 World War I
Top Words: No. 1 ’404’, No.2 Fail, No.3 Hashtag
Top Phrases: No. 1 Toxic Politics, No. 2 Federal Shutdown, No.3 Global Warming/Climate Change
Top Names: No. 1. Pope Francis, No. 2 ObamaCare, No.3 NSA
Top Words: No. 1 Apocalypse/Armageddon, No.2 Deficit, No. 3 Olympiad
Top Phrases: No. 1 Gangnam Style, No. 2 Climate Change/Global Warming, No. 3 Fiscal Cliff
Top Names: No. 1 Newtown and Malala Yousafzai, No. 3 Xi Jinping
Top Words: No. 1 Occupy, No. 2 Fracking, No.3 Drone
Top Phrases: No. 1 Arab Spring, No. 2 Royal Wedding, No.3 Anger and Rage
Top Names: No. 1 Steve Jobs, No. 2 Osama bin-laden and Seal Team Six, No. 3 Fukushima
Top Words: No. 1 Spillcam, No. 2 Vuvuzela, No. 3 The Narrative
Top Phrases: No. 1 Anger and Rage, No. 2 Climate Change, No. 3 The Great Recession
Top Names: No. 1 Hu Jintao, paramount leader of China, No. 2 iPad, No. 3 Barack Obama
Top Words: No. 1 Twitter, No. 2 Obama-, No. 3 H1N1
Top Phrases: No. 1 King of Pop, No. 2 Obama-mania, No. 3 Climate Change
Top Names: No. 1 Obama, No. 2 Michael Jackson, No. 3 Mobama
Top Words: No. 1 Change, No. 2 Bailout, No. 3 Obama-mania
Top Phrases: No. 1 Financial Tsunami, No. 2 Global Warming, No. 3 “Yes, We Can!”
Top Names: No. 1 Barack Obama, No. 2 George W. Bush, No.3 Michael Phelps
Top Words: No. 1 Hybrid (representing all things green), No. 2: Surge
Top Phrase: Climate Change
Top Name: Al Gore
Top Word: Sustainable
Top Phrase: Stay the Course
Top Name: Dafur
Top Words: No. 1, Refugee No. 2: Tsunami No. 3: Katrina
Top Phrase: Outside the Mainstream
Top Name: (acts of ) God
Top Word: Incivility (for inCivil War)
Top Phrase: Red States/Blue States No. 2: Rush to War
Top Name: Dubya/Rove
Top Word: Embedded
Top Phrase: Shock and Awe, No. 2: Rush to War
Top Name: Saddam Hussein, No. 2 Dubya
Top Word: Misunderestimate
Top Phrase: Threat Fatigue
Top Name: W (Dubya)
Top Word: Ground Zero
Top Phrase: ‘Lets Roll’
Top Name: The Heros
Top Word: Chad
Top Phrase: Dot.com
Top Name: W (Dubya)

About the Global Language Monitor

In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.

Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.

These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print, and electronic media, as well as the global fashion industry, among others.

For More Information, go to LanguageMonitor.com or call 1.737.215.7750 or email info@LanguageMonitor.com.


Global Language Monitor’s Exclusive Books and, Historical Analysis, and Research Reports…

Mastering Global English By Paul JJ Payack

Just Published!

Ten Tips for Mastering Global English By Paul JJ Payack, The WordMan

About the Series


Ten Tips for Mastering Global English is part of the Mastering Global English Series, volume 1. This series puts into the hands of millions of students like yourself easy to remember tips, hints and techniques that will help you succeed in the world of Global English.

By delivering its lessons in informal, brief and easy-to-digest sections, Ten Tips for Mastering Global English can serve as an entry-point to in depth study of the subject.

The author, Paul JJ Payack, is the founding president of both yourDictionary.com and the Global Language Monitor. He is the author of some seventeen books as well as hundreds of articles on Global English, Marketing and High Technology, as well as science fiction, drama, and the like.
Educated at Harvard and Bucknell Universities in the US, his latest work is A Million Words and Counting, about the growth and nature of the Global English and the impact it is having on various aspects of culture, as well as the impact of culture on the language itself.


At the Global Language Monitor, we look at English as Global English. Rather than focusing on geography (British English, American English, Indian English, we focus on usage—how English is spoken today, by the world’s scientists and technologists, the youth, in the boardrooms of multi-national corporations, in the world of entertainment, and the like.

We’ve also come to realize that there are several momentous trends that are occurring in  Global English right now: 1) A vocabulary explosion: the number of everyday words we use to communicate — those recorded in dictionaries, in newspapers, in  blogs and on the internet, in correspondence to our loved ones, in classroom assignments, in paying our bills, and in recording our history — is expanding at an unprecedented rate, the total just over a million  words, and 2) A geographic explosion: the English language, which at the time of Shakespeare was spoken in a narrow band in the south of Britain by  only a few million people, has suddenly, and rather unexpectedly, become the language of global discourse, commerce, science, entertainment, and communications,  with  speakers  now  approximating 1.58 billion people.

 As an intense observer of the English language, nothing could make me more pleased. And I’m thrilled to be a continuing witness to its evolution, watching and anticipating the countless new ways it will impact the lives of billions around the globe for decades (and even centuries) to come.

Never before in the history of the planet has a single language held as dominant a position as English does today.   Some 1,580,000,000 people can now read this sentence in its original language. Think about that for a minute.

 You will get a PDF (743KB) file

$ 6.00

 Added to cart

You will get a PDF (4MB) file



History/Historical Analysis

Just Published!

$ 18.00

Buy Now


You will get a PDF (4MB) file


Dispatch From the Front Lines (9/11 Illustrated)


 Paul JJ Payack

I created these thirteen collages two nights ago in the early hours of the morning in the very heart of the District of Columbia, a few blocks from the White House.





The previous evening had taken on all the attributes of a deathly beautiful, moonlit autumn evening, with a warm and gentle breeze from the Southwest, and all the splendor this Capitol City is capable of displaying, from the commanding presence of the Capitol Dome to the silent testimony of the Washington Obelisk bolding piercing into and through the dark.

But all this beauty belied the all-persuasive tension, like a hitherto unknown and yet-to-be-discovered form of gravity gently pulling on one’s heart.  (I await some post-Modern Isaac Newton or Albert Einstein to establish the attendant theoretical and mathematical constructs.)  

For this was, and is, and remains a city under siege.  Under siege by an invisible enemy which could (and can) be found anywhere, elsewhere or nowhere.  As my wife opined, it was one of the most protected areas on the planet, and undoubtedly this was true, but, of course it gained that distinction because it also one of the most dangerous places on the planet and perhaps the most highly targeted of targets set squarely in the night scopes of the stealthily silent invaders.

Since the events of September 11th, I have attempted to somehow encapsulate something that cannot readily be captured, at least from the perspective of days and weeks.  As with all things human, a distance and perspective of a generation or two … 

October 27, 2001 
Washington, DC


$ 18.00

Buy Now


You will get a PDF (4MB) file



Marketing Analytics/Ambush Marketing


Complete Olympics Ambush Marketing Brand Scorecards 2008 - 2018


Buy Now


Global Language Monitor’s Olympic Brand Scorecards are the ultimate guide to the most bitter of all battles being fought on the various Olympic fields — the billion-dollar battle between and among the various levels of IOC Sponsorship, and the mega battles being fought with the Non-affiliated Marketers (NAMs) and the sponsors themselves.

In these pages, you will read about and better understand the fierce behind-the-scenes warfare that the Global Language Monitor has been tracking for six Olympiads now.

And don’t for a minute think that these battles are being waged in any way but the most sophisticated strategies, tactics, and algorithms.

GLM has been tracking PyeongChang for three years now, and are already deep into our analysis of the Tokyo and even the Beijing Games.  Paris isn’t far behind.

You can read the document in a ‘You Are There’ manner since we present each of the Games in the way they actually unfolded.

We hope this all will help you have an even more enjoyable experience since you are now entering the stealth world of Olympic Ambush Marketing.

Organizations pay tens of thousands of dollars per month for this type of research, but we are offering this to you for $499.00, providing you with a convenient entry-point to subscribe to our service.

 You will get a PDF (2MB) file

$ 499.00

Buy Now



Newly Available!

        “… the brief, almost bald, summation of crucial experience that attains its power through its very stark reductiveness”  -Sylvia L.Berkman
Written in 1973 off Oxford Street in Cambridge,  Mass., just up the street from where Paul Allen and Bill Gates were creating what came to be known as MS_DOS.

$ 385.   Free Shipping. Arrives in two weeks.


 More Books at:  https://payhip.com/pauljjpayack