Over the last several election cycles charges of ‘voter supression’ are often hurled against what used to be termed the ‘Loyal Opposition’.
Most recently, the idea of using a photo ID for identification is flash point, with one side suggesting that those living on the margins of society frequently do not have the wherewithal to afford picture IDs, while the opposing argument is that most states require photoIDs to access the basic services provided to the poor.
Super delegates have seldom been mentioned in this regard, as yet another clever way to suppress the will of the people. However, the question is certainly a valid one, especially in view of the Democratic primaries where we have Bernie Sanders winning state-after-state. After each victory we are assured that these victories are all for naught, given Hillary Clinton’s overhelming grasp on the superdelegates, chosen by the Democratic Party establishment. Bernie, the once-obscure, small-state senator, and avowed socialist, is now making a significant dent into the received wisdom of who can be (or should) be allowed to carry the Democratic flag into the 2016 President Election.
The cry heard from the Left is that Hillary is safe because the bulk of the
super delegates currently back her, and thus the will of the people can rather readily be thwarted.
On the Republican side, we have the opposite problem, where the party leadership is said to be in disarray precisly because there is no mechanism to rather easily overrule the apparent will of the people.
Can you imagine the anger and cries of foul play if the situation were
reversed and, say Ted Cruz or Donald Trump, were denied the Republican Party nomination because the majority of the unelected, non-representative, Uber-delegates were dedicated to reversing the vote of the people?
It has not yet reached this point, but if the Sanders campaign reaches parity with that of Clinton in terms of the elected delegates, what happens
when the electorate realizes that the nomination will actually fall into the hands of those non-elected, non-representative, electors answerable to
none.
The articles included in this ThoughtTopper Institute series, were first drafted by Paul JJ Payack during the initial days of the so-called Great Recession. Subsequently the originals were expanded with Edward ML Peters, Ph.D and published in The Hill and other publications.
The premise of the original articles was that economists and politicians had missed the essence of the profound worldwide economic transformation that had been underway for some time and the economic restructuring would continue into the future, if constrained by this profoundly limited vision.
In fact, the facts have borne out our original assumptions. The Global Economic Restructuring has continued unabated. China continues to rise, the US and the West continue to struggle.
The Lost Decade of Japan has indeed been replicated, as we had feared. The recovery did not mirror previous recoveries in the US. And the traditional manufacturing sector continues to erode.
Edward ML Peters, Ph.D. is the the managing director of Austin-based ThoughtTopper Institute.
Their most recent book is “The Paid-for Option”, which describes how healthcare reform can actually pay for itself through the application of process intelligence and its attendant gains in productivity.
As thoughtful readers have learned since the launch of the Global Language Monitor in the fall of 2003, all objectivity in media is suspect, and for good reason. The non-bias claimed on all sides of the political equation is itself, biased, since all media have come to see their particular viewpoint as objective and true, right and just, supported by the facts, scientific or otherwise, and agreed to by all learned people (who happen to agree to their particular beliefs).The fact that their audiences steadfastly agree with their positions, only serves to re-enforce their particular biases. “We all think so, so it must be true!” (… and it is logically consistent, is a frequent addition.)
One of the most dangerous of these biases is the concept of ‘settled science’. Science, by definition, can never be settled.
The Scientific Method has been adhered to since the Enlightenment. It is composed of five or six steps
Observation
Hypothesis
Experiment
Record and analyze data
Compare the results to the hypothesis.
If necessary, either modify the hypothesis or the experiment
There is always more complete data to be found and always room for another test of the hypothesis, to ensure completeness.
Another time-honored tradition, is the custom of employing Occam’s Razor in the decision-making process. Occam’s Razor is stated in Latin as: “Entia non sunt multiplicanda praeter necessitatem” (‘Do not multiply things without necessity). The principle is essential for model building because for a given set of data, there is always an infinite number of models explaining the data.
In other words if you have two choices 1) a snowball moves because invisible, alien drones take it and deliver it to its target, or 2) angular momentum — you must choose No. 2 because that is the simplest.
If there is any fact in science that cannot be debated, it’s Einstein’s Theory of Relativity. Yet nonetheless, every year there are numerous well-publicized challenges to differing aspects of the Theory. How can this be if the Theory of Relativity is ‘settled’?
The answered is because this is part of the scientific method!
Lest this be seen as an argument against human-enhanced Global Warming, please allow me to point out that this is not the case. We consider Global Warming as close to settled science you can get but not for the reasons you might think.
Settled Science is not a new term, in fact, its use stretches back some 150 years, although the settled science that it described would seem a Hall of Infamy in the early 21st century.
Settled Science in late 1800s:
The division of Humankind into ‘races’ differentiated by alleged Intellectual Potential (or limitations), Color of Skin, Shape of the head, and Geographic Location.
Segregation of women and girls from higher education. Alleged reasons: women’s brains could not deal with rigorous thinking — and men would become physically and psychologically unhinged in their presence.
Excluding women from voting for much the same issues.
Settled Science in early 1900s:
Space flight is not possible because there is nothing in space for an engine to push against.
Since space cannot be empty, there needs to be a substance and name it ether.
The Universe cannot be infinite, so we live in an ‘island universe’ that we call the Milky Way.
Settled Science later in the 20th century
There are so many safeguards built into nuclear power plants that the odds of an accident are 50,000,000,000 to 1.
A ‘population bomb’ would wipe out millions or billion of humans before the end of the century.
An impending Ice Age would settle upon Northern climes before the end of the century with great death and destruction in its wake.
Being gay or lesbian was classified as abnormal and a psychiatric condition by the experts in the field.
Settled Science early in the 21th century
That nothing can exceed the speed of light was a given until it was recently ‘proven’ that the Inflationary Stage of the first moments of the Big Bang expanded thousands or millions of light-years in less than a millionth of a second.
With Occam’s Razor in mind we must come to the conclusion that ‘settled science’ is a term that often contradicts the Scientific Method, itself and,therefore, must be used with great caution.
What we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power and prestige on an unprecedented level, carried out, in von Clausewitz’s words ‘by other means’.”
November 3, 2010. It is about time that we admit that what we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power and prestige on an unprecedented level, carried out, in von Clausewitz’s words “by other means”.
Originally alluded to as a “Financial Tsunami” or “Financial Meltdown,” the major global media seem to have gained a consensus on “The Great Recession”. In the beginning, most comparisons were being made to the Great Economic Depression of the 1930s, more familiarly known, simply, as “The Depression” in the same way that many still refer to World War II as “The War”. But even these comparisons frequently ended up referring to the recession of 1982, yet another so-called “Great Recession”.
Our recent analysis has shown that while the major print and electronic media have settled upon “Great Recession”, the rest of the Internet, blogosphere and social media world have largely eschewed the term. We believe the difficulty here stems from the fact that this economic crisis is difficult to express in words because it does not resemble any economic crisis in recent memory — but rather a crisis of another sort.
“On War” is one of the most influential books on military strategy of all time. Written by Prussian military theorist Carl von Clausewitz (1780 – 1831), it recorded one of his most respected tenets, “War is not merely a political act, but also a real political instrument, a continuation of political commerce, a carrying out of the same by other means,” which is frequently abbreviated to “War is diplomacy carried out by other means’.
We believe that the reason the “Great Recession” label does not now fit is because what we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power and prestige on an unprecedented level, carried out “by other means”.
This fact has entrapped two U.S. presidents, from radically diverging political viewpoints, in the same dilemma: describing an economic phenomenon, that doesn’t play by the old rules. Hence, the difficulty experienced by President Bush as he struggled to describe how the U.S. economy was not in a recession since the GDP had not declined for two consecutive quarters, the traditional definition of a recession, even though jobs were being shed by the millions and the global banking system teetered on the brink of collapse. Now we have President Obama, attempting to describe how the U.S. economy has emerged out of a recession, though the collateral damage in terms of the evaporation of wealth, mortgages, and jobs remains apparently undaunted and unabated.
The regional or global transfer of wealth, power and influence, the destruction of entire industries and the so-called collateral (or human) damage are all hallmarks of what is now being experienced in the West.
If one carefully disassembles the events of the last decade or two, you can see them as the almost inevitable conclusion of a nameless war that began with the collapse of the Soviet Union, the embrace of a form of the free-market system by China, India and the other rising states, an almost unprecedented transfer of wealth from the Western Economies to the Middle East (energy) and South and East Asia (manufactured goods and services), and the substantial transfer of political power and influence that inevitably follows.
It currently appears that the Western Powers most affected by these transfers cannot adequately explain, or even understand, their present circumstances in a way that makes sense to the citizenry, let alone actually reverse (or even impede) the course of history. In fact, the larger events are playing out while the affected societies seemingly default to the hope that they ultimately can exert some sort of control over a reality that appears to be both out of their grasp and control.
The good news here is that the transfers of wealth, power and influence has proven relatively bloodless but nonetheless destructive for the hundreds of millions of those on the front lines of the economic dislocations.
And it is in this context that the perceived resentment of the Islamic and Arab states should be more clearly viewed. This is especially so as they, too, watch helplessly as the new global reality and re-alignments unfold.
In conclusion, it can be argued that the reason the “Great Recession” label doesn’t seem to fit now is because what we are experiencing is not a recession, neither great nor small, but rather an on-going transformational event involving the global transfer of wealth, power and influence on an unprecedented level, carried out “by other means”.
Paul JJ Payack is president of Austin-based Global Language Monitor. Edward ML Peters is CEO of Dallas-based OpenConnect Systems. Their most recent book is “The Paid-for Option”, which describes how healthcare reform can actually pay for itself through the application of process intelligence and its attendant gains in productivity.
A Retrospective on the Great Recession that Began Ten Years Ago This Month
AUSTIN, Texas, August 9, 2011. Words have power. Names have power. Three years ago we spoke to Newsweek about what should the then-current/still-current economic crisis be named. The ‘Great Recession’ was favored by the New York Times and eventually ‘certified’ by the AP Style Guide. The Global Language Monitor’s position was that the economic crisis of 2008 did not resemble a recession, as we had come to define recessions, and the resemblance to the Worldwide Economic Depression of the 1930s was tentative, at best.
GLM’s position was that we were experiencing was not a recession, neither great nor small, but something of a wholly differing sort: a Global Economic Restructuring.
Words have power. Names have power. In fact words and names can shape the contours of a debate. And, we might add, words and names carry the inherent capacity to lead us astray. Casting the current reality in the terms of those crises we’ve already experienced, provides the comfort (and illusion) that things are well in control.
It is about time that we admit that what we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power and prestige on an unprecedented level, carried out, in von Clausewitz’s words “by other means”.
Originally alluded to as a “Financial Tsunami” or “Financial Meltdown,” the major global media seem to have gained a consensus on “The Great Recession”. In the beginning, most comparisons were being made to the Great Economic Depression of the 1930s, more familiarly known, simply, as “The Depression” in the same way that many still refer to World War II as “The War”. But even these comparisons frequently ended up referring to the recession of 1982, yet another so-called “Great Recession”.
Our recent analysis has shown that while the major print and electronic media have settled upon “Great Recession”, the rest of the Internet, blogosphere and social media world have largely eschewed the term. We believe the difficulty here stems from the fact that this economic crisis is difficult to express in words because it does not resemble any economic crisis in recent memory — but rather a crisis of another sort.
“On War” is one of the most influential books on military strategy of all time. Written by Prussian military theorist Carl von Clausewitz (1780 – 1831), it recorded one of his most respected tenets, “War is not merely a political act, but also a real political instrument, a continuation of political commerce, a carrying out of the same by other means,” which is frequently abbreviated to “War is diplomacy carried out by other means’.
We believe that the reason the “Great Recession” label does not now fit, as has now become obvious, because what we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power and prestige on an unprecedented level, carried out “by other means”.
This fact has entrapped two U.S. presidents, from radically diverging political viewpoints, in the same dilemma: describing an economic phenomenon, that doesn’t play by the old rules. Hence, the difficulty experienced by President Bush as he struggled to describe how the U.S. economy was not in a recession since the GDP had not declined for two consecutive quarters, the traditional definition of a recession, even though jobs were being shed by the millions and the global banking system teetered on the brink of collapse. Now we have President Obama, attempting to describe how the U.S. economy has emerged out of a recession, though the collateral damage in terms of the evaporation of wealth, mortgages, and jobs remains apparently undaunted and unabated.
And the world, from China to Germany, stands aghast as we continue to argue, in spite of all available evidence that debt is a good thing. “We all say so, so it must be true!” seems to be the all-too-familiar refrain from Washington.
The regional or global transfer of wealth, power and influence, the destruction of entire industries and the so-called collateral (or human) damage are all hallmarks of what is now being experienced in the West.
If one carefully disassembles the events of the last decade or two, you can see them as the almost inevitable conclusion of a nameless war that began with the collapse of the Soviet Union, the embrace of a form of the free-market system by China, India and the other rising states, an almost unprecedented transfer of wealth from the Western Economies to the Middle East (energy) and South and East Asia (manufactured goods and services), and the substantial transfer of political power and influence that inevitably follows.
It currently appears that the Western Powers most affected by these transfers cannot adequately explain, or even understand, their present circumstances in a way that makes sense to the citizenry, let alone actually reverse (or even impede) the course of history. In fact, the larger events are playing out while the affected societies seemingly default to the hope that they ultimately can exert some sort of control over a reality that appears to be both out of their grasp and control.
The good news here is that the transfers of wealth, power and influence has proven relatively bloodless but nonetheless destructive for the hundreds of millions of those on the front lines of the economic dislocations.
And it is in this context that the perceived resentment of the Islamic and Arab states should be more clearly viewed. This is especially so as they, too, watch helplessly as the new global reality and re-alignments unfold.
In conclusion, it can be argued that the reason the “Great Recession” label doesn’t seem to fit now is because what we are experiencing is not a recession, neither great nor small, but rather an on-going transformational event involving the global transfer of wealth, power and influence on an unprecedented level, carried out “by other means”.
By Paul JJ Payack and Edward ML Peters. Paul JJ Payack is president of Austin-based Global Language Monitor. Edward ML Peters is CEO of Dallas-based OpenConnect Systems. Their most recent book is “The Paid-for Option”, which describes how healthcare reform can actually pay for itself through the application of process intelligence and its attendant gains in productivity.
“What we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power and prestige on an unprecedented level, carried out, in von Clausewitz’s words ‘by other means’.”
November 30, 2010. Where do we go from here? We’ve already established that this is not a typical business cycle and this recession falls out of scope of previous recessions. Even the Great Depression was typical in the sense that it set off a worldwide fall in demand and productivity. It is now widely understood that while government intervention did stop the catastrophic collapse of the global economy, this intervention did little to revitalize global economic growth which did not resume until the onset of World War II.
This post first appeared on The Hill, the newspaper for Capitol Hill
Now, fast forward to September 2008 and months following shortly thereafter. There is wide agreement that the direct and dramatic Bush/Obama interventions did, indeed, prevent a global economic collapse. However, for many nations, including the U.S., the revitalization has yet to occur. While the stimulus spending saved many jobs in the public sector, few jobs were created in the private or wealth-creating sector. In retrospect it now appears that the stimulus was the equivalent to eating empty calories when hungry; a temporary rise in blood sugar without sustained nutrition.
This lack of wealth-building focus has led to a weak economic performance of 2.4 percent projected growth in GDP, hardly what one expects after such spending. (This growth rate has already been revised downward to 1.6 percent in the last quarter.) If this scenario does play out as expected, the eight million lost jobs will be replaced with new ones — by the 2020 time frame. By way of comparison, the “Reagan Recovery” created over 11,000,000 new jobs with four years.
While President Obama’s economic policies and overall execution of leadership is the current focus of many commentators, it remains a fact that this situation didn’t sneak up on us. The United States manufacturing sector has declined as a percentage of non-farm employment from about 30 percent in 1950 to just 9.27 percent in 2010, according to the October estimate of the Bureau of Labor Statistics. Also, an underlying statistic is that the U.S. has been losing not just manufacturing jobs, but entire factories, over 40,000 of them since 2000. The ramifications here go far beyond the manufacturing sector itself. Indeed, by some estimates, there is a 15-1 multiplier between other jobs (including manufacturing and service) and each manufacturing position. Therefore, this unprecedented loss of an industrial base and its concomitant plethora of supporting positions leave a greatly reduced platform upon which to launch a successful and timely recovery.
And so the question remains: Where do we go from here?
First, take a deep breath, look in the mirror and repeat; the world is different from what it was in 1982 and wishing and acting like it was the same will not bring those lost manufacturing jobs back. No matter what we do, trying to recapture global leadership in industries where the average U.S. salary (excluding benefits) is over $20/hr where the similar cost in China or Mexico is between $2-$6/hr is a losing proposition. This is not to say that the U.S. should not continue to innovate and look to manufacture world-class products, only that we will have to pick our battles in places where we have a strategic competence and a willingness to compete. Specifically, management must be willing to continually analyze each process for best in class behaviors and continually work to improve in order to maintain a leadership position.
Second, focus strategic investment in industries where the U.S. has a substantial lead or could develop one in future. Good examples here are in the area of information technology, where private investment continues to create new enterprises and wealth and “green technology” whose future is yet to unfold. We need to remind ourselves of the effectiveness of the U.S. Space Program, not only in accomplishing its primary mission, but creating entire industries and market that are still returning value to this day.
Third, fully accept that the old manufacturing jobs will not be repatriated and implement a program that will both create true value for the economy while putting people back to work. In past recessions, workers were typically called back to their jobs as the economy improved. This time however, with the loss of so many factories, the jobs platform is significantly smaller and is unable to support the type of recovery we have seen in the past. Now, we must both create jobs in new markets and industries as well as find employment for those whose skill base will not readily transfer to the new jobs platform(s).
A good example of this is the proposal by the Center for American Progress that outlines a plan to develop an energy efficiency industry to retrofit approximately 40 percent of the country’s buildings (approximately 50 million structures) within the next decade. This would require more than $500 billion in public and private investment and create over 600,000 “sustainable” jobs. Under the plan, energy use in those buildings would be reduced up to 40 percent and generate between $32 billion and $64 billion in annual consumer savings. Those savings would be used to re-pay the construction loans that would support the program.
This type of program would both create private sector jobs and help re-build U.S. infrastructure for the next five decades, all the while creating a buffer between the current economic environment and the one that will emerge.
One word of caution: we need a dozen or more initiatives of this kind to even come close to replacing the 8,000,000 lost jobs.
Paul JJ Payack is president of Austin-based Global Language Monitor. Edward ML Peters is CEO of Dallas-based OpenConnect Systems. Their most recent book is “The Paid-for Option”, which describes how healthcare reform can actually pay for itself through the application of process intelligence and its attendant gains in productivity.
Over the last several election cycles charges of ‘voter supression’ are often hurled against what used to be termed the ‘Loyal Opposition’.
Most recently, the idea of using a photo ID for identification is flash point, with one side suggesting that those living on the margins of society frequently do not have the wherewithal to afford picture IDs, while the opposing argument is that most states require photoIDs to access the basic services provided to the poor.
Super delegates have seldom been mentioned in this regard, as yet another clever way to suppress the will of the people. However, the question is certainly a valid one, especially in view of the Democratic primaries where we have Bernie Sanders winning state-after-state. After each victory we are assured that these victories are all for naught, given Hillary Clinton’s overhelming grasp on the superdelegates, chosen by the Democratic Party establishment. Bernie, the once-obscure, small-state senator, and avowed socialist, is now making a significant dent into the received wisdom of who can be (or should) be allowed to carry the Democratic flag into the 2016 President Election.
The cry heard from the Left is that Hillary is safe because the bulk of the
super delegates currently back her, and thus the will of the people can rather readily be thwarted.
On the Republican side, we have the opposite problem, where the party leadership is said to be in disarray precisly because there is no mechanism to rather easily overrule the apparent will of the people.
Can you imagine the anger and cries of foul play if the situation were
reversed and, say Ted Cruz or Donald Trump, were denied the Republican Party nomination because the majority of the unelected, non-representative, Uber-delegates were dedicated to reversing the vote of the people?
It has not yet reached this point, but if the Sanders campaign reaches parity with that of Clinton in terms of the elected delegates, what happens
when the electorate realizes that the nomination will actually fall into the hands of those non-elected, non-representative, electors answerable to
none.
The articles included in this ThoughtTopper Institute series, were first drafted by Paul JJ Payack during the initial days of the so-called Great Recession. Subsequently the originals were expanded with Edward ML Peters, Ph.D and published in The Hill and other publications.
The premise of the original articles was that economists and politicians had missed the essence of the profound worldwide economic transformation that had been underway for some time and the economic restructuring would continue into the future, if constrained by this profoundly limited vision.
In fact, the facts have borne out our original assumptions. The Global Economic Restructuring has continued unabated. China continues to rise, the US and the West continue to struggle.
The Lost Decade of Japan has indeed been replicated, as we had feared. The recovery did not mirror previous recoveries in the US. And the traditional manufacturing sector continues to erode.
Edward ML Peters, Ph.D. is the the managing director of Austin-based ThoughtTopper Institute.
Their most recent book is “The Paid-for Option”, which describes how healthcare reform can actually pay for itself through the application of process intelligence and its attendant gains in productivity.
As thoughtful readers have learned since the launch of the Global Language Monitor in the fall of 2003, all objectivity in media is suspect, and for good reason. The non-bias claimed on all sides of the political equation is itself, biased, since all media have come to see their particular viewpoint as objective and true, right and just, supported by the facts, scientific or otherwise, and agreed to by all learned people (who happen to agree to their particular beliefs).The fact that their audiences steadfastly agree with their positions, only serves to re-enforce their particular biases. “We all think so, so it must be true!” (… and it is logically consistent, is a frequent addition.)
One of the most dangerous of these biases is the concept of ‘settled science’. Science, by definition, can never be settled.
The Scientific Method has been adhered to since the Enlightenment. It is composed of five or six steps
Observation
Hypothesis
Experiment
Record and analyze data
Compare the results to the hypothesis.
If necessary, either modify the hypothesis or the experiment
There is always more complete data to be found and always room for another test of the hypothesis, to ensure completeness.
Another time-honored tradition, is the custom of employing Occam’s Razor in the decision-making process. Occam’s Razor is stated in Latin as: “Entia non sunt multiplicanda praeter necessitatem” (‘Do not multiply things without necessity). The principle is essential for model building because for a given set of data, there is always an infinite number of models explaining the data.
In other words if you have two choices 1) a snowball moves because invisible, alien drones take it and deliver it to its target, or 2) angular momentum — you must choose No. 2 because that is the simplest.
If there is any fact in science that cannot be debated, it’s Einstein’s Theory of Relativity. Yet nonetheless, every year there are numerous well-publicized challenges to differing aspects of the Theory. How can this be if the Theory of Relativity is ‘settled’?
The answered is because this is part of the scientific method!
Lest this be seen as an argument against human-enhanced Global Warming, please allow me to point out that this is not the case. We consider Global Warming as close to settled science you can get but not for the reasons you might think.
Settled Science is not a new term, in fact, its use stretches back some 150 years, although the settled science that it described would seem a Hall of Infamy in the early 21st century.
Settled Science in late 1800s:
The division of Humankind into ‘races’ differentiated by alleged Intellectual Potential (or limitations), Color of Skin, Shape of the head, and Geographic Location.
Segregation of women and girls from higher education. Alleged reasons: women’s brains could not deal with rigorous thinking — and men would become physically and psychologically unhinged in their presence.
Excluding women from voting for much the same issues.
Settled Science in early 1900s:
Space flight is not possible because there is nothing in space for an engine to push against.
Since space cannot be empty, there needs to be a substance and name it ether.
The Universe cannot be infinite, so we live in an ‘island universe’ that we call the Milky Way.
Settled Science later in the 20th century
There are so many safeguards built into nuclear power plants that the odds of an accident are 50,000,000,000 to 1.
A ‘population bomb’ would wipe out millions or billion of humans before the end of the century.
An impending Ice Age would settle upon Northern climes before the end of the century with great death and destruction in its wake.
Being gay or lesbian was classified as abnormal and a psychiatric condition by the experts in the field.
Settled Science early in the 21th century
That nothing can exceed the speed of light was a given until it was recently ‘proven’ that the Inflationary Stage of the first moments of the Big Bang expanded thousands or millions of light-years in less than a millionth of a second.
With Occam’s Razor in mind we must come to the conclusion that ‘settled science’ is a term that often contradicts the Scientific Method, itself and,therefore, must be used with great caution.
What we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power and prestige on an unprecedented level, carried out, in von Clausewitz’s words ‘by other means’.”
November 3, 2010. It is about time that we admit that what we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power and prestige on an unprecedented level, carried out, in von Clausewitz’s words “by other means”.
Originally alluded to as a “Financial Tsunami” or “Financial Meltdown,” the major global media seem to have gained a consensus on “The Great Recession”. In the beginning, most comparisons were being made to the Great Economic Depression of the 1930s, more familiarly known, simply, as “The Depression” in the same way that many still refer to World War II as “The War”. But even these comparisons frequently ended up referring to the recession of 1982, yet another so-called “Great Recession”.
Our recent analysis has shown that while the major print and electronic media have settled upon “Great Recession”, the rest of the Internet, blogosphere and social media world have largely eschewed the term. We believe the difficulty here stems from the fact that this economic crisis is difficult to express in words because it does not resemble any economic crisis in recent memory — but rather a crisis of another sort.
“On War” is one of the most influential books on military strategy of all time. Written by Prussian military theorist Carl von Clausewitz (1780 – 1831), it recorded one of his most respected tenets, “War is not merely a political act, but also a real political instrument, a continuation of political commerce, a carrying out of the same by other means,” which is frequently abbreviated to “War is diplomacy carried out by other means’.
We believe that the reason the “Great Recession” label does not now fit is because what we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power and prestige on an unprecedented level, carried out “by other means”.
This fact has entrapped two U.S. presidents, from radically diverging political viewpoints, in the same dilemma: describing an economic phenomenon, that doesn’t play by the old rules. Hence, the difficulty experienced by President Bush as he struggled to describe how the U.S. economy was not in a recession since the GDP had not declined for two consecutive quarters, the traditional definition of a recession, even though jobs were being shed by the millions and the global banking system teetered on the brink of collapse. Now we have President Obama, attempting to describe how the U.S. economy has emerged out of a recession, though the collateral damage in terms of the evaporation of wealth, mortgages, and jobs remains apparently undaunted and unabated.
The regional or global transfer of wealth, power and influence, the destruction of entire industries and the so-called collateral (or human) damage are all hallmarks of what is now being experienced in the West.
If one carefully disassembles the events of the last decade or two, you can see them as the almost inevitable conclusion of a nameless war that began with the collapse of the Soviet Union, the embrace of a form of the free-market system by China, India and the other rising states, an almost unprecedented transfer of wealth from the Western Economies to the Middle East (energy) and South and East Asia (manufactured goods and services), and the substantial transfer of political power and influence that inevitably follows.
It currently appears that the Western Powers most affected by these transfers cannot adequately explain, or even understand, their present circumstances in a way that makes sense to the citizenry, let alone actually reverse (or even impede) the course of history. In fact, the larger events are playing out while the affected societies seemingly default to the hope that they ultimately can exert some sort of control over a reality that appears to be both out of their grasp and control.
The good news here is that the transfers of wealth, power and influence has proven relatively bloodless but nonetheless destructive for the hundreds of millions of those on the front lines of the economic dislocations.
And it is in this context that the perceived resentment of the Islamic and Arab states should be more clearly viewed. This is especially so as they, too, watch helplessly as the new global reality and re-alignments unfold.
In conclusion, it can be argued that the reason the “Great Recession” label doesn’t seem to fit now is because what we are experiencing is not a recession, neither great nor small, but rather an on-going transformational event involving the global transfer of wealth, power and influence on an unprecedented level, carried out “by other means”.
Paul JJ Payack is president of Austin-based Global Language Monitor. Edward ML Peters is CEO of Dallas-based OpenConnect Systems. Their most recent book is “The Paid-for Option”, which describes how healthcare reform can actually pay for itself through the application of process intelligence and its attendant gains in productivity.
A Retrospective on the Great Recession that Began Ten Years Ago This Month
AUSTIN, Texas, August 9, 2011. Words have power. Names have power. Three years ago we spoke to Newsweek about what should the then-current/still-current economic crisis be named. The ‘Great Recession’ was favored by the New York Times and eventually ‘certified’ by the AP Style Guide. The Global Language Monitor’s position was that the economic crisis of 2008 did not resemble a recession, as we had come to define recessions, and the resemblance to the Worldwide Economic Depression of the 1930s was tentative, at best.
GLM’s position was that we were experiencing was not a recession, neither great nor small, but something of a wholly differing sort: a Global Economic Restructuring.
Words have power. Names have power. In fact words and names can shape the contours of a debate. And, we might add, words and names carry the inherent capacity to lead us astray. Casting the current reality in the terms of those crises we’ve already experienced, provides the comfort (and illusion) that things are well in control.
It is about time that we admit that what we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power and prestige on an unprecedented level, carried out, in von Clausewitz’s words “by other means”.
Originally alluded to as a “Financial Tsunami” or “Financial Meltdown,” the major global media seem to have gained a consensus on “The Great Recession”. In the beginning, most comparisons were being made to the Great Economic Depression of the 1930s, more familiarly known, simply, as “The Depression” in the same way that many still refer to World War II as “The War”. But even these comparisons frequently ended up referring to the recession of 1982, yet another so-called “Great Recession”.
Our recent analysis has shown that while the major print and electronic media have settled upon “Great Recession”, the rest of the Internet, blogosphere and social media world have largely eschewed the term. We believe the difficulty here stems from the fact that this economic crisis is difficult to express in words because it does not resemble any economic crisis in recent memory — but rather a crisis of another sort.
“On War” is one of the most influential books on military strategy of all time. Written by Prussian military theorist Carl von Clausewitz (1780 – 1831), it recorded one of his most respected tenets, “War is not merely a political act, but also a real political instrument, a continuation of political commerce, a carrying out of the same by other means,” which is frequently abbreviated to “War is diplomacy carried out by other means’.
We believe that the reason the “Great Recession” label does not now fit, as has now become obvious, because what we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power and prestige on an unprecedented level, carried out “by other means”.
This fact has entrapped two U.S. presidents, from radically diverging political viewpoints, in the same dilemma: describing an economic phenomenon, that doesn’t play by the old rules. Hence, the difficulty experienced by President Bush as he struggled to describe how the U.S. economy was not in a recession since the GDP had not declined for two consecutive quarters, the traditional definition of a recession, even though jobs were being shed by the millions and the global banking system teetered on the brink of collapse. Now we have President Obama, attempting to describe how the U.S. economy has emerged out of a recession, though the collateral damage in terms of the evaporation of wealth, mortgages, and jobs remains apparently undaunted and unabated.
And the world, from China to Germany, stands aghast as we continue to argue, in spite of all available evidence that debt is a good thing. “We all say so, so it must be true!” seems to be the all-too-familiar refrain from Washington.
The regional or global transfer of wealth, power and influence, the destruction of entire industries and the so-called collateral (or human) damage are all hallmarks of what is now being experienced in the West.
If one carefully disassembles the events of the last decade or two, you can see them as the almost inevitable conclusion of a nameless war that began with the collapse of the Soviet Union, the embrace of a form of the free-market system by China, India and the other rising states, an almost unprecedented transfer of wealth from the Western Economies to the Middle East (energy) and South and East Asia (manufactured goods and services), and the substantial transfer of political power and influence that inevitably follows.
It currently appears that the Western Powers most affected by these transfers cannot adequately explain, or even understand, their present circumstances in a way that makes sense to the citizenry, let alone actually reverse (or even impede) the course of history. In fact, the larger events are playing out while the affected societies seemingly default to the hope that they ultimately can exert some sort of control over a reality that appears to be both out of their grasp and control.
The good news here is that the transfers of wealth, power and influence has proven relatively bloodless but nonetheless destructive for the hundreds of millions of those on the front lines of the economic dislocations.
And it is in this context that the perceived resentment of the Islamic and Arab states should be more clearly viewed. This is especially so as they, too, watch helplessly as the new global reality and re-alignments unfold.
In conclusion, it can be argued that the reason the “Great Recession” label doesn’t seem to fit now is because what we are experiencing is not a recession, neither great nor small, but rather an on-going transformational event involving the global transfer of wealth, power and influence on an unprecedented level, carried out “by other means”.
By Paul JJ Payack and Edward ML Peters. Paul JJ Payack is president of Austin-based Global Language Monitor. Edward ML Peters is CEO of Dallas-based OpenConnect Systems. Their most recent book is “The Paid-for Option”, which describes how healthcare reform can actually pay for itself through the application of process intelligence and its attendant gains in productivity.
“What we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power and prestige on an unprecedented level, carried out, in von Clausewitz’s words ‘by other means’.”
November 30, 2010. Where do we go from here? We’ve already established that this is not a typical business cycle and this recession falls out of scope of previous recessions. Even the Great Depression was typical in the sense that it set off a worldwide fall in demand and productivity. It is now widely understood that while government intervention did stop the catastrophic collapse of the global economy, this intervention did little to revitalize global economic growth which did not resume until the onset of World War II.
This post first appeared on The Hill, the newspaper for Capitol Hill
Now, fast forward to September 2008 and months following shortly thereafter. There is wide agreement that the direct and dramatic Bush/Obama interventions did, indeed, prevent a global economic collapse. However, for many nations, including the U.S., the revitalization has yet to occur. While the stimulus spending saved many jobs in the public sector, few jobs were created in the private or wealth-creating sector. In retrospect it now appears that the stimulus was the equivalent to eating empty calories when hungry; a temporary rise in blood sugar without sustained nutrition.
This lack of wealth-building focus has led to a weak economic performance of 2.4 percent projected growth in GDP, hardly what one expects after such spending. (This growth rate has already been revised downward to 1.6 percent in the last quarter.) If this scenario does play out as expected, the eight million lost jobs will be replaced with new ones — by the 2020 time frame. By way of comparison, the “Reagan Recovery” created over 11,000,000 new jobs with four years.
While President Obama’s economic policies and overall execution of leadership is the current focus of many commentators, it remains a fact that this situation didn’t sneak up on us. The United States manufacturing sector has declined as a percentage of non-farm employment from about 30 percent in 1950 to just 9.27 percent in 2010, according to the October estimate of the Bureau of Labor Statistics. Also, an underlying statistic is that the U.S. has been losing not just manufacturing jobs, but entire factories, over 40,000 of them since 2000. The ramifications here go far beyond the manufacturing sector itself. Indeed, by some estimates, there is a 15-1 multiplier between other jobs (including manufacturing and service) and each manufacturing position. Therefore, this unprecedented loss of an industrial base and its concomitant plethora of supporting positions leave a greatly reduced platform upon which to launch a successful and timely recovery.
And so the question remains: Where do we go from here?
First, take a deep breath, look in the mirror and repeat; the world is different from what it was in 1982 and wishing and acting like it was the same will not bring those lost manufacturing jobs back. No matter what we do, trying to recapture global leadership in industries where the average U.S. salary (excluding benefits) is over $20/hr where the similar cost in China or Mexico is between $2-$6/hr is a losing proposition. This is not to say that the U.S. should not continue to innovate and look to manufacture world-class products, only that we will have to pick our battles in places where we have a strategic competence and a willingness to compete. Specifically, management must be willing to continually analyze each process for best in class behaviors and continually work to improve in order to maintain a leadership position.
Second, focus strategic investment in industries where the U.S. has a substantial lead or could develop one in future. Good examples here are in the area of information technology, where private investment continues to create new enterprises and wealth and “green technology” whose future is yet to unfold. We need to remind ourselves of the effectiveness of the U.S. Space Program, not only in accomplishing its primary mission, but creating entire industries and market that are still returning value to this day.
Third, fully accept that the old manufacturing jobs will not be repatriated and implement a program that will both create true value for the economy while putting people back to work. In past recessions, workers were typically called back to their jobs as the economy improved. This time however, with the loss of so many factories, the jobs platform is significantly smaller and is unable to support the type of recovery we have seen in the past. Now, we must both create jobs in new markets and industries as well as find employment for those whose skill base will not readily transfer to the new jobs platform(s).
A good example of this is the proposal by the Center for American Progress that outlines a plan to develop an energy efficiency industry to retrofit approximately 40 percent of the country’s buildings (approximately 50 million structures) within the next decade. This would require more than $500 billion in public and private investment and create over 600,000 “sustainable” jobs. Under the plan, energy use in those buildings would be reduced up to 40 percent and generate between $32 billion and $64 billion in annual consumer savings. Those savings would be used to re-pay the construction loans that would support the program.
This type of program would both create private sector jobs and help re-build U.S. infrastructure for the next five decades, all the while creating a buffer between the current economic environment and the one that will emerge.
One word of caution: we need a dozen or more initiatives of this kind to even come close to replacing the 8,000,000 lost jobs.
Paul JJ Payack is president of Austin-based Global Language Monitor. Edward ML Peters is CEO of Dallas-based OpenConnect Systems. Their most recent book is “The Paid-for Option”, which describes how healthcare reform can actually pay for itself through the application of process intelligence and its attendant gains in productivity.
The Rankings: 1. PAC 12, 2. Big Ten, 3. SEC, 4. ACC, 5. Big 12
Austin, TEXAS July 29, 2015 — Some five years after what has come to be known as Conference Realignment, the impact on the academic reputation at highest level of Collegiate Athletics is becoming clear(er). According to an analysis performed using the 2016 TrendTopper MediaBuzz of the Top 419 College Brands, 10th edition, The PAC-12 now is the Top College Conference by Academic Reputation.
As you can see from the chart below, The PAC 12 toppled the Big Ten from the Top Spot, also leapfrogging the SEC and ACC.
Since 2008, the TrendTopper MediaBuzz College Guide has been ranking the nation’s Top 422 Colleges and Universities according to the values of their brands. Almost immediately, the Global Language Monitor, the TTMB publisher, began to see parallels between the value of a school’s brand and its perceived athletic excellence.
In 2012, GLM began a study of all the major football conferences at the time while looking ahead to the future changes then proposed. This was not necessary in 2015, since there are now only five conferences at the highest level of the game that matter:
• The Atlantic Coast Conference
• The Big 10 Conference
• The Big 12 Conference
• The PAC 12 Conference
• The SEC Conference
As before, the Patriot League and the Ivy League, two FCS conferences renowned for their academic prowess, are used as controls.
The analysis also gathered together the schools that have been overlooked by the Big 5 and hope to join one of them in a future paroxysm of conference realignment. The Select Seven schools include: Rice University, Tulane University, Southern Methodist University, University of Tulsa, University of Central Florida, University of Cincinnati, and the University of Connecticut. We treat the Select Seven as a separate conference for ranking purposes.
Highlights of the analysis:
The Biggest Winner 1 – The Pac 12 jumps over the Big Ten, ACC and SEC to the Top Spot. This was not because of the addition of Utah (Net negative) and Colorado (Net positive) with realignment, but rather because of the continuing strengthening of the academic reputation of the original PAC 10 membership. In fact, members of the PAC 12 occupied five of the top eleven spots in the university ranking.
The Biggest Disappointment – The Big 10, always an academic juggernaut only strengthened itself with the addition of Rutgers and Maryland. The addition of Nebraska was a net negative. Nevertheless, the Big Ten fell into the second position, only marginally ahead of the SEC and ACC. Wisconsin, Michigan, Minnesota and Ohio State all finished in the top twenty of the university ranking.
The SEC and the ACC both improved their academic reputations over the last few years with the SEC bolstering its already formidable academic stalwarts with Texas A&M and Missouri. The ACC added two Eastern academic powerhouses in Pitt (founded in 1787) and Syracuse. The addition of Louisville was a net negative. Head-to-head, in the SEC vs. ACC contest, the SEC narrowly secures the win by a whisker with a last second field goal.
The Biggest Loser – The Big Twelve. Losing academic stars Texas A&M, Missouri, and Colorado while gaining West Virginia was a net negative. The Big 12, anchored by UT, a Top 10 academic school, now stands at about a third of the Academic Branding Power of the PAC 12 and Big Ten.
Methodology: For this analysis, the Global Language Monitor used its proprietary Brand Affiliation Index (BAI), the same technology used to measure global brand equity for the Olympics, World Cup, the Fortune 500, and others. This exclusive, GLM longitudinal-study encompasses the prior three years to better assess short-term velocity and longer-term momentum. The study is a Big Data textual analysis based on billions of webpages, millions of blogs, the top 375,000 global print and electronic media, and new social media formats as they appear. This is the tenth edition of the survey since it first appeared in 2008.
About the Global Language Monitor
The Global Language Monitor is the publisher of the 2016 TrendTopper MediaBuzz of the Top 419 College Brands, 10th Edition.
In 2003, The Global Language Monitor (GLM) was founded in Silicon Valleyby Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known. Previous to this Payack was the founding president at yourDictionary.com, and a senior executive for a number of leading high tech companies.
Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.
These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion industry, among others.
For more information, call 1.512.801.6823, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com
Winners Appear Across the Spectrum: Elite Public Institutions, Technical and Specialized Schools
2016 TrendTopper MediaBuzz of the Top 419 College Brands, 10th Edition
Austin, Texas, July 20, 2015 — For the first time, the ‘brands’ of elite private colleges have been hit by the backlash against elites, entitlement and privilege. In fact, for the first time, a major shift has been detected in the brand perceptions at the top of the rankings with elite private universities being pushed further down the rankings by their elite public counterparts. This according to the 2016 TrendTopper MediaBuzz of the Top 419 College Brands, 10th Edition.
MIT, a school remains atop the list with the nation’s Top Collegiate Brand for the second, third, fourth consecutive analysis.
The Elite Private Universities, such as Harvard, Chicago, Stanford, Penn and NYU all lost some brand equity. In fact, the University of California system took the No.2, 3 and 4 spots led by UCLA, Berkeley, Davis and San Diego.
“Over the last several years there has been a mounting backlash against those perceived to be elite, entitled and privileged,” said Paul JJ Payack, Editor-in-Chief of the TTMB College Guide.
“This is exemplified by the Top 1%, Anonymous and Occupy Movements. The recent racial tension in Florida, Ferguson, Missouri, Baltimore, and Staten Island and the subsequent “Black Lives Matter” Movement have called further attention to perception of a growing gap between rich and poor or ‘haves and have nots’.
The chorus has been recently joined by reputable analysts such as Malcolm Gladwell, the author of Tipping Point and New Yorkerwriter, who famously tweeted about a recent $450 million gift to Harvard, “If billionaires don’t step up, Harvard will soon be down to its last $30 billion” and “After all, Harvard is only the world’s richest university, with an [endowment] that’s larger than the gross domestic products of Jordan, Bolivia, Iceland and about 90 assorted other countries.”
This is the type of near real-time movement that the TTMB was designed to monitor — often representing wider societal trends. The methodologies of, for example, US News, are designed to monitor factors that change more slowly over time, such as peer opinions and endowment size. While others are mainly concerned with career-tracking information, and the like.
These are the Top 25 US Universities for 2015. The Elite Public Universities that moved up this year are highlighted in light blue. The Elite Private Universities that lost ground in their Brand Equity are highlighted in taupe.
The University of Florida and Florida State University both continued their rise and took the No. 32 and No. 33 spots respectively. Penn State, which had a resurgence since its football scandal, fell back to No. 52 (from No. 42), suggesting some lingering effects.
In the College Division, Wesleyan University (CT) tops the list of Top US Colleges, supplanting the US Military Academy (West Point). The School of the Art Institute of Chicago took the second spot, the highest ever ranking from the Art, Design and Music Category. The College of the Holy Cross (Holy Cross) placed third. Williams and Richmond rounded out the top five.
This is the tenth TrendTopper MediaBuzz ranking over the preceding eight years. There have now been four different schools taking the top spot Harvard, Michigan, Wisconsin, and MIT.
There are 199 Colleges in the rankings. These are the Top 40 US Colleges for 2015.
New York, California, Massachusetts, Pennsylvania, Texas and Ohio lead the “Top States for Top Colleges”. TSFTC details the top universities and colleges foe each state. (Forty states have Top Schools represented.}
Highlights of The 2016 TrendTopper MediaBuzz of the Top 419 College Brands, 10th Edition include detailed analysis of each of these specialty categories:
Specialized Category
Leaders
The 222 Top US Universities
1. MIT, 2. UCLA, 3. Berkeley
The 199 Top US Colleges
1. Wesleyan (CT), 2. SAIC, 3. Holy Cross
The Top US Private Universities
1. Chicago, 2. Harvard, 3. Stanford
The Top US Public Universities
1. UCLA, 2. Berkeley, 3. UC Davis
The Top US Private Colleges
1. Wesleyan (CT), 2. SAIC, 3. Holy Cross
The Top US Public Colleges
1. West Point, 2. Annapolis, 3. Air Force
The Top Engineering Universities
1. MIT, 2. Virginia Tech, 3. Georgia Tech
The Top Engineering Collages
1. Harvey Mudd, 2. MSOE, 3. SD School of Mines
The Top Catholic Universities
1. U San Diego, 2. Boston College, 3. Notre Dame.
The Top Catholic Colleges
1. Holy Cross, 2. Siena College, 3. Willamette
Top Denomination-related Colleges
1. St Olaf, 2. High Point, 3. Muhlenberg
Top Military and Service Academies
1. West Point, 2. Annapolis, 3. Air Force
Top Art, Design, and Music Schools
1. School of the Art Institute AIC, 2. Pratt Institute, 3. School of the Arts, PA
Top Women’s Colleges
1. Smith, 2. Wellesley, 3. Barnard
Top Historically Black Colleges and Universities
1. Morehouse, 2. Spelman, 3.Rhodes
Methodology: For this analysis, the Global Language Monitor used its proprietary Brand Affiliation Index (BAI), the same technology used to measure global brand equity for the Olympics, World Cup, the Fortune 500, and others. This exclusive, GLM longitudinal-study encompasses the prior three years to better assess short-term velocity and longer-term momentum. The study is a Big Data textual analysis based on billions of webpages, millions of blogs, the top 375,000 global print and electronic media, and new social media formats as they appear. This is the ninth edition of the survey since it first appeared in 2008.
Top 400 US College and University Brands for 2014, 9th Edition, by the Global Language Monitor
Methodology: For this analysis, the Global Language Monitor used its proprietary Brand Affiliation Index (BAI), the same technology used to measure global brand equity for the Olympics, World Cup, the Fortune 500, and others. This exclusive, GLM longitudinal-study encompasses the prior three years to better assess short-term velocity and longer-term momentum. The study is a Big Data textual analysis based on billions of webpages, millions of blogs, the top 375,000 global print and electronic media, and new social media formats as they appear. This is the ninth edition of the survey since it first appeared in 2008.
MIT is the Top University Brand for the Third Year Running
West Point is the Top College Division Brand
Austin, Texas, August 12, 2014 – MIT is the Top US University Brand for the Third Year Running according to the Top 400 US College and University Brands for 2014, 9th Edition, to be released later this week by the Global Language Monitor. Harvard, which placed No. 2 to MIT for the third straight year, had rejected the idea of adding a ‘trade school’ in the mid-nineteenth century. That trade school would one day become the Massachusetts Institute of Technology.
Following MIT and Harvard were the University of California, Berkeley; the University of Chicago; and the University of Texas, Austin. Rounding out the Top Ten were the University of California at Los Angeles; the University of California, Davis, Stanford University, New York University, and Northwestern.
.
The University of California, Berkeley took top public university honors, again. Some 13 of the Top 25 are now private universities, reversing the score from 2013.
Biggest Movers in the Top Twenty-Five were Dartmouth (+55), Northwestern (+24), and Washington University in St. Louis U (+22). The biggest positive movement in the last three analyses was made by the University of Minnesota (+57). Editor’s Note: There is often some confusion with patronyms of the University of Washington, Washington University in St. Louis, and the University of Minnesota. The patronyms are UDub, WashU, and The U, respectively.
There are four different schools taking the top spot in the university division over the last seven years: MIT, Harvard, Michigan and Wisconsin. In the college division there are now seven colleges to have taken the top spot since these analyses began: West Point, University of Richmond, Williams College, Davidson College, Carleton College, Wellesley College, and Colorado College.
.
“Tracking schools as brands actually ranks schools from a consumers’ point of view And using Big Data Textual Analysis allows near real-time updates of an institution’s reputation or ‘brand equity’ using the same techniques used to measure the appeal of any other branded entity, such as luxury automobiles or consumer electronics”, said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor. “Employing these advanced techniques to analyze Big Data also helps eliminate the built-in biases and arbitrary distinctions of most other rating systems, such as excluding from the rankings online institutions, military academies , design, music, and art schools.” This is the ninth TrendTopper MediaBuzz ranking over the preceding seven years.
The Top Twenty-Five US Universities their previous rankings and comments are listed below.
2014 Rank, University, Last ranking, Comment
.
Massachusetts Institute of Technology (1) — MIT claims the title of the Top College Brand for the third year in a row.
Harvard University (2) — Harvard rejected the idea of adding a ‘trade school’ in the mid-nineteenth century so what became MIT was created as a separate entity (Epic Fail).
University of California, Berkeley (5) — Cal beats Stanford in the Big Game, brand-equity edition, once again, but the Cardinal lead the series overall 5-4.
University of Chicago (7) — Michael Jordan’s Chicago Bulls won three NBA titles in a row at the same time that UC was picking up three consecutive Nobel Prizes for Economics.
University of Texas, Austin (8) — More than football, now a globally recognized academic powerhouse (with an endowment growing $1 billion per year).
University of California at Los Angeles (14) — Big move into the Top Ten College Brands.
University of California, Davis (18) — Viticulture & Enology are just the gateway into this world-class university.
Stanford University (4) — Always in the Top Ten but not yet recognized as the Top Academic Brand.
New York University (15) — Continues seemingly inexorable rise in stature.
Northwestern University (34) — Chicago and Boston only cities with two Top Ten Academic Brands.
University of Pennsylvania (11) — Penn has hovered around the eleventh spot for some time now.
University of California, San Diego (19) — Always near the top in federal research funding.
University of Washington (13) — Another fine showing for the UDub brand.
Columbia University (3) — New York’s Ivy League school is being challenged for its leadership position by recent inroads by Cornell.
University of Wisconsin, Madison (16) — Recognized as 2011’s Top College Brand.
University of Michigan, Ann Arbor (25) — No. 1 in 2010 and 2009; moving back up the brand rankings.
Princeton University (10) — Originally named the College of New Jersey was located in Newark before moving to it present location.
Dartmouth College (55 ) — Like Princeton, exerts a global impact from small town America.
University of Virginia (32) — Thomas Jefferson’s school is back in the Top Twenty.
University of North Carolina, Chapel Hill (23) — UNC is now gaining global recognition.
Yale University (6) — One of the Big Three Ivy Institutions.
University of Minnesota (20) — Another solid ranking for “The U”.
Cornell University (9) — Now challenging Columbia University for Ivy supremacy in New York.
Michigan State University (31) — The first land-grant institution now serves as a model for universities worldwide.
Washington University in St. Louis (47) — WashU’s name causes some branding confusion yet its academic brand remains strong.
The United States Military Academy (West Point) is the Top US College Brand for 2014, replacing the University of Richmond which finished as runner-up. Wellesley College and Amherst College followed. Rounding out the Top Ten were Williams College, Middlebury College, Vassar College, Babson College, and the Pratt Institute.
West Point completed a remarkable rise over the last three analyses, moving up some 23 spots. Pomona College, out of Claremont, CA, also capped a remarkable run moving up some 22 places. Pomona’s is the highest finish for a West Coast college since Occidental scored the No. 2 position back in 2011. Wellesley’s finish was the highest for a women’s college in 2014. Wellesley remains the only women’s college to have finished No. 1 in any college ranking system, when it took the top spot in 2009.
The US Military Academy, of course, also took top public college honors. Some Twenty-two of the Top 25 colleges are private institutions.
There are now seven colleges to have taken the Top College Brand spot since these analyses began: West Point, University of Richmond, Williams College, Davidson College, Carleton College, Wellesley College, Colorado College.
The Top Twenty-Five US Colleges, their previous rankings, and comments are listed below.
2014 Rank, College, Last ranking, Comment
United States Military Academy (3) — West Point has the Top Brand among American colleges.
University of Richmond (1) — Last year’s No. 1 brand; now a fixture in the Top Three.
Pomona College (25) — Highest ranking yet for the Claremont Colleges Star.
Wellesley College (4) — Top College Brand for 2009; only time a women’s school topped ANY college ranking.
Amherst College (6) — Top Little Three comes in as No. 5 Collegiate Brand.
Williams College (7) — A $2,000,000,000 endowment goes a long way when building a collegiate brand.
Middlebury College (8) — Moves up one spot for 2013.
Vassar College (9) — Also moves up one spot from 2013.
Babson College (11) — Babson is trending upward with the entrepreneur express.
Pratt Institute (10) — Pratt Institute and Cooper Union always in a tight race; yet again Pratt prevails.
Bucknell University (2) — Now the largest Liberal Arts school in the US.
The Cooper Union (12) — Looks like free tuition might become a thing of the past at The Cooper Union for the Advancement of Science and Art.
Lafayette College (18) — Another Patriot League school on the rise.
Colgate University (21) — Nice move upward for the Hamilton, NY school.
Bowdoin College (14) — Bowdoin was actually chartered by Governor Samuel Adams of Massachusetts (of which Maine was a district at the time).
Swarthmore College (17) — Some 20% of students at this Quaker-founded school attain PhDs in their fields.
Occidental College (15) — No. 2 Liberal Arts college on the West Coast (following Pomona).
Bard College (20) — Doesn’t like College Rankings in general but can’t be excluded as a Top Collegiate Brand.
Oberlin College (19) — First American institution of higher education to include women and Blacks in their regular admissions.
United States Naval Academy (13) — Midship-persons are among the most rigorously trained in American higher education.
Barnard College (24) — One of the original Seven Sisters, Barnard has been ‘associated’ with Columbia since 1900.
Rhode Island School of Design (16) — RISD and Brown have contiguous campuses in Providence, RI.
Dickinson College (22) — Note for its 3:2 engineering program with Columbia, Rensselaer, and Case.
Reed College (26) — Strengthens brand on the fact that Steve Jobs ‘dropped out’ here.
Davidson College (27) — Top College Brand of 2011; Richmond and Davidson are the two top collegiate brands of the South.
For the full ranking of all the Top US 200 College brands go here.
Methodology: For this analysis, the Global Language Monitor used its proprietary Brand Affiliation Index (BAI), the same technology used to measure global brand equity for the Olympics, World Cup, the Fortune 500, and others. This exclusive, GLM longitudinal-study encompasses the prior three years to better assess short-term velocity and longer-term momentum. The study is a Big Data textual analysis based on billions of webpages, millions of blogs, the top 375,000 global print and electronic media, and new social media formats as they appear. This is the ninth edition of the survey since it first appeared in 2008.
About the Global Language Monitor
In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known. Today, Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English.
Top 200 US College Brands 2014 by the Global Language Monitor
Methodology: For this analysis, the Global Language Monitor used its proprietary Brand Affiliation Index (BAI), the same technology used to measure global brand equity for the Olympics, World Cup, the Fortune 500, and others. This exclusive, GLM longitudinal-study encompasses the prior three years to better assess short-term velocity and longer-term momentum. The study is a Big Data textual analysis based on billions of webpages, millions of blogs, the top 375,000 global print and electronic media, and new social media formats as they appear. This is the ninth edition of the survey since it first appeared in 2008.
Top 400 US University Brands, 9th Edition, by the Global Language Monitor
Methodology: For this analysis, the Global Language Monitor used its proprietary Brand Affiliation Index (BAI), the same technology used to measure global brand equity for the Olympics, World Cup, the Fortune 500, and others. This exclusive, GLM longitudinal-study encompasses the prior three years to better assess short-term velocity and longer-term momentum. The study is a Big Data textual analysis based on billions of webpages, millions of blogs, the top 375,000 global print and electronic media, and new social media formats as they appear. This is the ninth edition of the survey since it first appeared in 2008.
Austin, Texas, January 30, 2013 – For the second year in a row, MIT topped Harvard for the top ranking of American universities according to the TrendTopper MediaBuzz ranking of American colleges and universities. This is the second time that a technical institute has topped the rankings. Following MIT and Harvard were
New Guide Released June 2014
Columbia University; Stanford University; and the University of California, Berkeley up nine spots and moving into the Top Ten. Rounding out the Top Ten were Yale; the University of Chicago (which slipped four spots); the University of Texas, Austin; Cornell and Princeton.
.
The University of California, Berkeley took top public university honors making a huge move back into the Top Ten. Some 13 of the Top 25 are now public universities. The University of Minnesota gained 15 spots up to No. 20, while Wisconsin and Michigan dropped 11 and 12 spots respectively. There have now been four different schools taking the top spot in the last six years: Harvard, Michigan, Wisconsin, and MIT.
.
The University of California, Berkeley took top public university honors making a huge move back into the Top Ten. Some 13 of the Top 25 are now public universities. The University of Minnesota gained 15 spots up to No. 20, while Wisconsin and Michigan dropped 11 and 12 spots respectively.
.
“The higher education world is in the midst of a major upheaval that has only begun to sort itself out. You can’t have institutions of the stature of MIT, Berkeley and Texas give away their product for free, or millions of students opt for on-line schools or educations provided by for-profit organizations — and not record significant change. This is all part of the globalization (and democratization) of higher ed. In fact you need a seismograph to better understand the shifting of the tectonic plates of education, once long thought stable,” said Paul JJ Payack, president and Chief Word Analyst of GLM.
.
The rankings measure near real-time movements of an institution’s reputation or ‘brand equity’, using the same techniques used to measure the appeal of any other branded product, such as luxury automobiles, or consumer electronics. This is the eighth TrendTopper MediaBuzz ranking over the preceding six years; the rankings are conducted every nine months. There have now been four different schools taking the top spot in the last six years: Harvard, Michigan, Wisconsin, and MIT.
.
To read about all Top Universities and Colleges continue reading here.
The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
.
The figure below shows the Top Universities and their rank in 2012.
.
2013
Top Universities
2012
1
Massachusetts Institute of Technology
1
2
Harvard University
2
3
Columbia University
4
4
Stanford University
8
5
University of California, Berkeley
14
6
Yale University
9
7
University of Chicago
3
8
University of Texas, Austin
10
9
Cornell University
6
10
Princeton University
15
11
University of Pennsylvania
12
12
Ohio State University, Columbus
16
13
University of Washington
11
14
University of California at Los Angeles
7
15
New York University
20
16
University of Wisconsin, Madison
5
17
Virginia Tech
19
18
University of California, Davis
17
19
University of California, San Diego
22
20
University of Minnesota
35
21
Georgia Institute of Technology
23
22
Johns Hopkins University
24
23
University of North Carolina, Chapel Hill
28
24
Duke University
21
25
University of Michigan, Ann Arbor
13
25
Boston College
26
26
University of Illinois—Urbana, Champaign
34
27
University of Phoenix
38
28
Purdue University
42
29
University of Georgia
27
30
University of Southern California
32
31
Michigan State University
40
32
University of Virginia
25
33
Boston University
29
34
Northwestern University
31
35
Georgetown University
25
36
University of Iowa
44
37
University of Pittsburgh
33
38
George Washington University
30
39
Pennsylvania State University
50
40
Texas A&M University
47
41
Rutgers, the State University of NJ
57
42
University of Notre Dame
53
43
University of Colorado, Boulder
58
44
Indiana University, Bloomington
18
45
University of Miami
37
46
Florida State University
47
Washington University in St. Louis
66
48
Brown University
36
49
University of California, Irvine
43
50
University of Oregon
60
51
Carnegie Mellon University
45
52
Syracuse University
49
53
California Institute of Technology
41
54
Central Michigan University
55
University of South Carolina, Columbia
70
56
University of California, Santa Barbara
39
57
Vanderbilt University
46
58
University of Missouri, Columbia
54
59
George Mason University
60
Oregon State University
61
Tufts University
71
62
University of Rochester
51
63
University of Maryland, College Park
48
64
Iowa State University
56
65
Auburn University
64
66
University of Massachusetts, Amherst
62
67
University of Arizona
79
68
University of California, Santa Cruz
52
69
University of California, Riverside
55
70
American University
107
71
Emory University
59
72
University of Florida
61
72
Missouri U. of Science and Technology
78
73
Dartmouth College
72
74
University of Delaware
65
75
University of Kentucky
68
76
Case Western Reserve University
67
77
University of Tennessee
69
78
Rice University
72
79
Loyola University Maryland
154
80
Loyola University, Chicago
90
81
Northeastern University
74
82
Tulane University
86
83
Clemson University
137
84
Howard University
88
85
Baylor University
73
86
Fordham University
83
87
Southern Methodist University
87
88
Stony Brook University
117
89
Miami University, OH
92
89
Villanova University
89
90
Drexel University
93
91
Kansas University
77
92
University of Denver
94
93
University of Oklahoma
82
94
Wake Forest University
76
95
University of New Hampshire
105
96
Rensselaer Polytechnic Institute
97
97
DePaul University
102
98
Rochester Inst. of Technology
108
99
Marquette University
95
100
CUNY-Hunter College
139
101
Arizona State University
84
102
College of William and Mary
96
102
James Madison University
101
103
Santa Clara University
103
104
Brandeis University
99
105
University of San Francisco
175
106
Brigham Young University, Provo
63
107
Lehigh University
91
108
Hofstra University
115
109
CUNY-Baruch
139
110
CUNY-Queens
119
111
University of Arkansas
111
112
Texas Christian University
98
113
University of San Diego
113
114
Liberty University
114
115
St. Mary’s College of California
112
116
University of Alabama
110
117
Catholic University of America
116
118
Pepperdine University
128
119
Illinois Institute of Technology
123
120
University of Dayton
100
121
CUNY-Brooklyn
135
122
North Carolina State University, Raleigh
80
123
St. Louis University
118
124
Seattle University
141
125
University of the Pacific
136
126
Ithaca College
142
127
University at Buffalo—SUNY
169
128
Texas State U, San Marcos
133
129
Loyola University New Orleans
134
130
Binghamton– SUNY
145
131
Towson University
124
132
Colorado State University
104
133
St. Joseph’s University
132
134
Chapman University
151
135
University of Vermont
81
136
Creighton University
122
137
Kansas State University
106
138
Loyola Marymount University
153
139
Yeshiva University
129
139
Cal Poly—San Luis Obispo
172
140
Butler University
131
141
Californis State U, Long Beach
125
142
Drake University
130
143
Washington State University
102
144
Emerson College
149
145
University of Tulsa
152
146
Tuskegee University
85
147
St. Catherine University
121
148
Providence College
127
149
New Jersey Institute of Technology
157
150
Quinnipiac University
155
151
Clark University
146
152
Gonzaga University
138
153
Capella University
147
154
Montclair State University
144
155
Rollins College
198
156
Walden University
140
157
Embry-Riddle Aeronautical U.
163
158
Xavier University of Louisiana
181
159
Kaplan University
126
160
Stevens Institute of Technology
148
161
Colorado School of Mines
150
162
Stetson University
165
163
Bradley University
162
164
Morgan State University
177
165
Iona College
178
166
Manhattan College
158
167
Worcester Polytechnic Institute
120
168
The Citadel
167
169
St. Mary’s University of San Antonio
188
170
Rowan University
121
171
Elon University
161
172
Abilene Christian University
170
173
Valparaiso University
171
174
Simmons College
182
175
Fairfield University
174
176
Michigan Technological University
180
177
St. Johns University, NY
143
178
Xavier University
89
179
University of Connecticut
75
180
Clarkson University
173
181
University of Dallas
185
182
Truman State University
109
183
University of Scranton
179
184
College of Charleston
190
185
Bentley University
168
186
Evergreen State
192
187
Mills College
160
188
Oral Roberts University
187
189
Hamline University
207
190
Florida A&M University
193
191
Springfield College
186
192
Rider University
176
193
Roger Williams University
95
194
Wagner College
194
195
Sacred Heart University
183
196
Ramapo College
189
197
University of Redlands
156
198
Western Governors University
184
199
Alfred University
196
200
John Carroll University
164
201
University of Portland
195
202
Augsburg College
210
203
Manhattanville College
204
204
Baldwin – Wallace College
199
205
University of Mary Washington
202
206
CUNY-City College
166
207
University of Mary Hardin-Baylor
191
208
St Edward’s University
197
209
Rose-Hulman Institute of Technology
159
210
Hood College
208
211
University of Northern Iowa
205
212
Dillard University
200
213
St. Bonaventure University
206
214
LaSalle University
203
215
Whitworth University
209
Click on this link “Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools. The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
This is the second major ranking to be released since the Penn State scandal. In the previous TTMB rankings 3.42% of citations had some association with the scandal. In this survey, scandal-related citations crept up to 6.8%. Penn State’s ranking had been on an upswing since since the success of their identity campaign in 2010. Since peaking in the Top 20 in 2011, Penn State fell to No. 51 in the immediate aftermath of the scandal in 2012. Penn State’s has now recovered to its current position at No. 39, which suggests that its reputation is still suffering the effects of the Sandusky scandal.
Emory in the university rankings and Claremont McKenna in the college rankings each had SAT misrepresentations made public since the last survey. Both fell in the rankings. Emory fell from No. 59 to No. 71. Claremont McKenna fell more dramatically from No. 33 to No. 75 in the College Rankings. Of course, it is open to question whether or not their drops were a direct result of their reported improprieties.
..
Top Colleges
For the second year in a row, Richmond topped the college rankings, followed by Bucknell, up two spots. The rest of the Top 25 underwent significant changes. No. 3 West Point, No. 4 Wellesley, and No. 5 the School of the Art Institute of Chicago (SAIC), made strides of sixteen, eight and twelve respectively. Middlebury and Vassar broke into the Top Ten with gains of six and 11 spots, respectively, while Babson jumped 16 spots and Navy gained 11. Other top movers included RISD, Swarthmore, Lafayette, Bard, Dickinson, and VMI, which all made double-digit moves into the Top 25, with RISD moving up some 21 spots and Dickinson some 34.
.
Reflecting the healthy distribution of “Little Ivies” across the national landscape, Richmond is the sixth different college to take the top spot since these rankings began, which now have been represented by the South (Richmond and Davidson), the West (Colorado College), the East (Williams and Wellesley College) and the Midwest (Carleton College). Wellesley was (and remains) the only women’s college to top a general college ranking.
.
Click on this link “Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools. The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
.
The figure below shows the Top Colleges and their rank in 2012.
2013
Top Colleges Overall Ranking
2012
1
University of Richmond
1
2
Bucknell University
4
3
United States Military Academy
19
4
Wellesley College
12
5
School of the Art Institute of Chicago
17
6
Amherst College
6
7
Williams College
2
8
Middlebury College
14
9
Vassar College
20
10
Pratt Institute
10
11
Babson College
27
12
The Cooper Union
9
13
United States Naval Academy
24
14
Bowdoin College
22
15
Occidental College
13
16
Rhode Island School of Design
37
17
Swarthmore College
26
18
Lafayette College
30
19
Oberlin College
8
20
Bard College
43
21
Colgate University
11
22
Dickinson College
56
23
Virginia Military Institute
36
24
Barnard College
28
25
Pomona College
18
26
Reed College
40
27
Davidson College
16
28
Grinnell College
86
29
Trinity Washington University
111
30
Hamilton College
25
31
Union College
5
32
Gustavus Adolphus
52
33
Spelman College
83
34
Gettysburg College
71
35
Morehouse College
41
36
Washington and Lee University
63
37
Carleton College
23
38
Trinity College
29
39
Bryn Mawr College
42
40
Kenyon College
61
41
United States Air Force Academy
35
42
Skidmore College
77
43
Mount Holyoke College
51
44
Drew University
59
45
The Juilliard School
15
46
Bates College
69
47
Colby College
54
48
Smith College
3
49
DePauw University
67
50
Knox College
82
51
Haverford College
53
52
Flagler College
118
53
Sweet Briar College
179
54
St. Michael’s College
101
55
Wesleyan University
34
56
Willamette University
81
57
Siena College
72
58
Westminster College
168
59
Bethune-Cookman University
76
60
Macalester College
57
61
Denison University
79
62
Centre College
104
63
University of Puget Sound
97
64
College of the Holy Cross
50
65
Furman University
58
66
St. Olaf College
78
67
Rhodes College
126
68
Messiah College
90
69
Berklee College of Music
154
70
Hobart William Smith College
68
71
St Lawrence University
64
72
Wheaton College IL
103
73
Linfield College
125
74
St. John’s College, MD
138
75
Claremont McKenna College
33
76
Sarah Lawrence College
93
77
Ohio Northern University
89
78
Beloit College
94
79
Guilford College
39
80
College of Wooster
200
81
Birmingham Southern College
145
82
Elmira College
147
83
Ohio Wesleyan University
49
84
Stonehill College
131
85
Colorado College
7
86
Oklahoma Baptist College
136
87
Hampden – Sydney College
130
88
Muhlenberg College
109
89
San Francisco Art Institute
112
90
Hillsdale College
98
91
Presbyterian College
80
92
High Point University
105
93
University of the Arts, PA
102
94
Whitman College
106
95
California Institute of the Arts
119
96
Cornell College
107
97
Calvin College
60
98
Allegheny College
113
99
Coe College
133
100
Fisk University
96
101
Randolph College, Macon
100
102
California College of the Arts
146
103
Berea College
176
104
Wittenberg University
124
105
Goucher College
114
106
Whittier College
107
Wheaton College, MA
151
108
Florida Southern College
117
109
Harvey Mudd College
73
110
Wofford College
129
111
Lake Forest College
137
112
Grove City College
113
Carthage College
149
114
Moravian College
134
115
Illinois Wesleyan University
108
116
Milwaukee School of Engineering
84
117
Albion College
116
118
SUNY—Purchase
55
119
Susquehanna University
152
120
Kalamazoo College
123
121
St. Mary-of-the-Woods College
38
122
Wabash College
120
123
Agnes Scott College
141
124
Ripon College
144
125
SUNY—Geneseo
169
126
Bennington College
140
127
Augustana College IL
66
128
Marietta College
132
129
Earlham College
128
130
Scripps College
85
131
Elizabethtown College
165
132
Hendrix College
158
133
Albright College
134
McDaniel College
135
Hood College
177
136
Juniata College
163
137
US Coast Guard Academy
75
138
Ursinus College
127
139
Adrian College
150
140
Boston Conservatory
153
141
Lebanon Valley College
157
142
Pitzer College
122
143
Transylvania University
92
144
Endicott College
155
145
Loras College IA
148
146
Lewis and Clark College
175
147
Sewanee—University of the South
143
148
Lawrence University
46
149
Westmont College
182
150
New England Conservatory of Music
180
151
South Dakota School of Mines
173
152
Goshen College
153
Hartwick College
164
154
San Francisco Conservatory of Music
174
155
St. Mary’s College, IN
159
156
Elizabeth City State University
189
157
Curtis Institute of Music
183
158
Hampshire College
48
159
Morningside College, IA
178
160
University of North Carolina School of the Arts
167
161
Augustana College, SD
88
162
Franklin and Marshall College
171
163
Hollins University, VA
185
164
Eastern Mennonite University
165
University of Minnesota, Morris
186
166
Buena Vista University
135
167
Cleveland Institute of Music
156
168
Connecticut College
44
169
McMurry University, TX
181
170
New College of Florida
192
171
Fashion Institute of Technology
31
172
Bethel College, IN
87
173
College of St. Benedict/St. John University
110
174
Southwestern University
47
175
Ouachita Baptist University
188
176
Wells College
177
Hanover College, IN
160
178
Minneapolis College of Art and Design
62
179
SUNY College of Technology, Alfred
70
180
United States Merchant Marine Academy
197
181
College of New Jersey
184
182
United States Coast Guard Academy
172
183
School of Visual Arts
32
184
Austin College
196
185
Olin College
162
186
Millsaps College
170
187
Erskine College
91
188
Bard College at Simon’s Rock
190
189
Howard Payne University
194
191
Berry College
193
192
LaGrange College, GA
199
193
Emory and Henry College
194
St. John’s College, NM
191
195
Concordia University Texas
45
196
Lenoir-Rhyne University
142
197
St. Michael’s College
187
198
Washington and Jefferson College
198
199
University of the Ozarks
161
200
Corcoran College of Art and Design
139
201
Eugene Lang College of New School U.
195
.
.
Click on this link “Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools. The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
.
About TrendTopper MediaBuzz
GLM created the TrendTopper MediaBuzz analysis as a way of seeing the schools through the eyes of the world at large. In the rapidly changing communications and media environment of the early 21st Century, you cannot rely on telephone surveys, at-home interviews, newspaper clippings or television mentions in order to measure the value of a brand. Today the methodology must encompass the Twitters and YouTubes of the world as well as the tens of millions of blogs, the billions of web pages, as well as the top global print and electronic media.
.
This enormous sample simply cannot be tampered with because no single institution has the ability to influence, let alone corrupt, data streaming from hundreds of thousands, if not millions, of points of origin. TrendTopper MediaBuzz utilizes a mathematical model that “normalizes” the data and allows us to make statistically-significant comparisons among the various measurements. The end result is a non-biased analytical tool that will allow you to gauge the relative values differing institutions are assigned by consumers, as well as measures of how that value changes over time.
.
The Top Colleges and Universities were also ranked by “Media Momentum”, defined as its largest change in Media Buzz from the end of the last survey and the largest change in media citations in the previous nine months. The study is longitudinal in nature with the latest analysis completed January 8, 2012.
.
About the Global Language Monitor
Austin, Texas-based Global Language Monitor is a global media consulting organization that provides brand management analytics for colleges and universities. For more information, call 1.512.801.6823, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com. ##########################################################################################################
This data supplements the earlier announcement of Top US Colleges and Universities by TrendTopper MediaBuzz Spring 2013 by the Global Language Monitor.
University of California, Berkeley tops all public universities followed by the University of Texas, Austin; Ohio State, Columbus; the University of Washington; and UCLA. Rounding out the Top Ten were the University of Wisconsin, Madison; Virginia Tech; the University of California, Davis; the University of California, San Diego; and the University of Minnesota.
The University of California, Berkeley took top public university honors making a huge move back into the Top Ten. Some 13 of the Top 25 are now public universities. The University of Minnesota gained 15 spots up to No. 20, while Wisconsin and Michigan dropped 11 and 12 spots respectively. There have now been four different schools taking the top spot over eight rankings in the last six years, two public and two private: Harvard, Michigan, Wisconsin, and MIT.
The following details the Top US Public Universities for 2013 by TrendTopper MediaBuzz.
Rank, University, Overall Ranking
1
University of California, Berkeley
5
2
University of Texas, Austin
8
3
Ohio State University, Columbus
12
4
University of Washington
13
5
University of California at Los Angeles
14
6
University of Wisconsin, Madison
16
7
Virginia Tech
17
8
University of California, Davis
18
9
University of California, San Diego
19
10
University of Minnesota
20
11
Georgia Institute of Technology
21
12
University of North Carolina, Chapel Hill
23
13
University of Michigan, Ann Arbor
25
14
University of Illinois—Urbana, Champaign
26
15
Purdue University
28
16
University of Georgia
29
17
Michigan State University
31
18
University of Virginia
32
19
University of Iowa
36
20
University of Pittsburgh
37
21
Pennsylvania State University
39
22
Texas A&M University
40
23
Rutgers, the State University of NJ
41
24
University of Colorado, Boulder
43
25
Florida State University
46
25
Indiana University, Bloomington
44
26
University of California, Irvine
49
27
University of Oregon
50
28
Central Michigan University
54
29
University of South Carolina, Columbia
55
30
University of California, Santa Barbara
56
31
University of Missouri, Columbia
58
32
George Mason University
59
33
Oregon State University
60
34
University of Maryland, College Park
63
35
Iowa State University
64
36
Auburn University
65
37
University of Massachusetts, Amherst
66
38
University of Arizona
67
39
University of California, Santa Cruz
68
40
University of California, Riverside
69
41
University of Florida
72
42
Missouri U. of Science and Technology
72
43
University of Delaware
74
44
University of Kentucky
75
45
University of Tennessee
77
46
Clemson University
83
47
Stony Brook University
88
48
Miami University, Ohio
89
50
Kansas University
91
51
University of Oklahoma
93
52
University of New Hampshire
95
53
CUNY-Hunter College
100
54
Arizona State University
101
55
College of William and Mary
102
56
James Madison University
102
57
CUNY-Baruch
109
58
CUNY-Queens
110
59
University of Arkansas
111
60
University of Alabama
116
61
CUNY-Brooklyn
121
62
North Carolina State University, Raleigh
122
63
University at Buffalo—SUNY
127
64
Texas State U, San Marcos
128
65
Binghamton—SUNY
130
66
Towson University
131
67
Colorado State University
132
68
University of Vermont
135
69
Kansas State University
137
70
Cal Poly—San Luis Obispo
139
71
California State U, Long Beach
141
72
New Jersey Institute of Technology
149
72
Washington State University
143
73
Montclair State University
154
74
Colorado School of Mines
161
75
Morgan State University
164
76
The Citadel
168
77
Rowan University
170
78
Michigan Technological University
176
79
University of Connecticut
179
80
Truman State University
182
81
College of Charleston
184
82
Evergreen State
186
83
Florida A&M University
109
84
Ramapo College
196
85
University of Mary Washington
205
86
CUNY-City College
206
87
University of Northern Iowa
211
.
Click on this link “Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools. The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
.
About TrendTopper MediaBuzz
GLM created the TrendTopper MediaBuzz analysis as a way of seeing the schools through the eyes of the world at large. In the rapidly changing communications and media environment of the early 21st Century, you cannot rely on telephone surveys, at-home interviews, newspaper clippings or television mentions in order to measure the value of a brand. Today the methodology must encompass the Twitters and YouTubes of the world as well as the tens of millions of blogs, the billions of web pages, as well as the top global print and electronic media.
.
This enormous sample simply cannot be tampered with because no single institution has the ability to influence, let alone corrupt, data streaming from hundreds of thousands, if not millions, of points of origin. TrendTopper MediaBuzz utilizes a mathematical model that “normalizes” the data and allows us to make statistically-significant comparisons among the various measurements. The end result is a non-biased analytical tool that will allow you to gauge the relative values differing institutions are assigned by consumers, as well as measures of how that value changes over time.
.
The Top Colleges and Universities were also ranked by “Media Momentum”, defined as its largest change in Media Buzz from the end of the last survey and the largest change in media citations in the previous nine months. The study is longitudinal in nature with the latest analysis completed January 8, 2012.
.
About the Global Language Monitor
Austin, Texas-based Global Language Monitor is a global media consulting organization that provides brand management analytics for colleges and universities.
Austin, Texas, February 11, 2013 – For the second year in a row, MIT topped Harvard for the top ranking of American universities according to the TrendTopper MediaBuzz ranking of American colleges and universities by the Global Language Monitor. This is the second time that a technical institute has topped the rankings.
In the Private University category, MIT and Harvard were followed by Columbia University; Stanford University; Yale; the University of Chicago (which slipped four spots); Cornell;
Princeton, the University of Pennsylvania; and NYU. There are 130 private universities in the category.
The University of California, Berkeley took top public university honors making a huge move back into the Top Ten. Some 13 of the Top 25 are now public universities. The University of Minnesota gained 15 spots up to No. 20, while Wisconsin and Michigan dropped 11 and 12 spots respectively. There have now been four different schools taking the top spot in the last six years: Harvard, Michigan, Wisconsin, and MIT.
The University of California, Berkeley took top public university honors making a huge move back into the Top Ten. Some 13 of the Top 25 are now public universities. The University of Minnesota gained 15 spots up to No. 20, while Wisconsin and Michigan dropped 11 and 12 spots respectively.”Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools. The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
The following lists the Top Private Universities for 2013:
This is the second major ranking to be released since the Penn State scandal. In the previous TTMB rankings 3.42% of citations had some association with the scandal. In this survey, scandal-related citations crept up to 6.8%. Penn State’s ranking had been on an upswing since since the success of their identity campaign in 2010. Since peaking in the Top 20 in 2011, Penn State fell to No. 51 in the immediate aftermath of the scandal in 2012. Penn State’s has now recovered to its current position at No. 39, which suggests that its reputation is still suffering the effects of the Sandusky scandal.
Emory in the university rankings and Claremont McKenna in the college rankings each had SAT misrepresentations made public since the last survey. Both fell in the rankings. Emory fell from No. 59 to No. 71. Claremont McKenna fell more dramatically from No. 33 to No. 75 in the College Rankings. Of course, it is open to question whether or not their drops were a direct result of their reported improprieties.
.
Click on this link “Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools. The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
.
About TrendTopper MediaBuzz
GLM created the TrendTopper MediaBuzz analysis as a way of seeing the schools through the eyes of the world at large. In the rapidly changing communications and media environment of the early 21st Century, you cannot rely on telephone surveys, at-home interviews, newspaper clippings or television mentions in order to measure the value of a brand. Today the methodology must encompass the Twitters and YouTubes of the world as well as the tens of millions of blogs, the billions of web pages, as well as the top global print and electronic media.
.
This enormous sample simply cannot be tampered with because no single institution has the ability to influence, let alone corrupt, data streaming from hundreds of thousands, if not millions, of points of origin. TrendTopper MediaBuzz utilizes a mathematical model that “normalizes” the data and allows us to make statistically-significant comparisons among the various measurements. The end result is a non-biased analytical tool that will allow you to gauge the relative values differing institutions are assigned by consumers, as well as measures of how that value changes over time.
.
The Top Colleges and Universities were also ranked by “Media Momentum”, defined as its largest change in Media Buzz from the end of the last survey and the largest change in media citations in the previous nine months. The study is longitudinal in nature with the latest analysis completed January 8, 2012.
.
About the Global Language Monitor
Austin, Texas-based Global Language Monitor is a global media consulting organization that provides brand management analytics for colleges and universities.
This data supplements the earlier announcement of Top US Colleges and Universities by TrendTopper MediaBuzz Spring 2013 by the Global Language Monitor.
For the second year in a row, MIT topped Harvard for the top ranking of American universities according to the TrendTopper MediaBuzz ranking of American colleges and universities by the Global Language Monitor. This is the second time that a technical institute has topped the rankings. In the College Rankings the University of Richmond also took the top spot for two years running, this time topping a steadily rising Bucknell.
.
In the Top Service Academies category, West Point lept over Annapolis for the No. 1 spot by gaining sixteen spots in the overall rankings. Navy was followed by the Virginia Military Institute (up thirteen spots), Air Force, Coast Guard, and the US Merchant Marine Academy. (The Citadel was not included in this ranking because the Carnegie Commission considers the Institute a university.)
.s
Click on this link “Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools. The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
.
The following details the Top US Academies for 2013 by TrendTopper MediaBuzz. 2013 Category Rank, Overall Rank, Institution, Overall 2012 Ranking*
2013
Overall
Top Colleges – Military/Service
2012
1
3
United States Military Academy
19
2
13
United States Naval Academy
24
3
23
Virginia Military Institute
36
4
41
United States Air Force Academy
35
5
137
US Coast Guard Academy
75
6
180
United States Merchant Marine Academy
197
*The Citadel was not included in this ranking because the Carnegie Commission considers the school a university.
Click on this link “Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools. The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
.
About TrendTopper MediaBuzz
GLM created the TrendTopper MediaBuzz analysis as a way of seeing the schools through the eyes of the world at large. In the rapidly changing communications and media environment of the early 21st Century, you cannot rely on telephone surveys, at-home interviews, newspaper clippings or television mentions in order to measure the value of a brand. Today the methodology must encompass the Twitters and YouTubes of the world as well as the tens of millions of blogs, the billions of web pages, as well as the top global print and electronic media.
.
This enormous sample simply cannot be tampered with because no single institution has the ability to influence, let alone corrupt, data streaming from hundreds of thousands, if not millions, of points of origin. TrendTopper MediaBuzz utilizes a mathematical model that “normalizes” the data and allows us to make statistically-significant comparisons among the various measurements. The end result is a non-biased analytical tool that will allow you to gauge the relative values differing institutions are assigned by consumers, as well as measures of how that value changes over time.
.
The Top Colleges and Universities were also ranked by “Media Momentum”, defined as its largest change in Media Buzz from the end of the last survey and the largest change in media citations in the previous nine months. The study is longitudinal in nature with the latest analysis completed January 8, 2012.
.
About the Global Language Monitor
Austin, Texas-based Global Language Monitor is a global media consulting organization that provides brand management analytics for colleges and universities. For more information, call 1.512.801.6823, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.
This data supplements the earlier announcement of Top US Colleges and Universities by TrendTopper MediaBuzz Spring 2013 by the Global Language Monitor.
For the second year in a row, MIT topped Harvard for the top ranking of American universities according to the TrendTopper MediaBuzz ranking of American colleges and universities by the Global Language Monitor. This is the second time that a technical institute has topped the rankings.
.
In the Top US Art/Design/Music School category, there are twenty-one institutions. SAIC (the School of the Art Institute of Chicago) topped the list, ranking at No. 5 overall, the highest in the overall college category in the history of the rankings. Following SAIC were the Pratt Institute and the Cooper Union, RISD and the Juilliard School. Therefore three of the top five schools were located in city of New York. Coming in at No. 6 was Boston’s Berklee College of Music with the largest jump in the rankings among it peers (up some 85 spots). Rounding out the Top Ten were the San Francisco Art Institute, University of the Arts-PA, the California Institute of the Arts, and the California College of the Arts. the S.F Art Institute was up twenty-three spots and the California College of the Arts was up forty-two.
.s
Click on this link “Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools. The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
.
The following details the Top US Art/Design/Music School category for 2013 by TrendTopper MediaBuzz.
The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
.
About TrendTopper MediaBuzz
GLM created the TrendTopper MediaBuzz analysis as a way of seeing the schools through the eyes of the world at large. In the rapidly changing communications and media environment of the early 21st Century, you cannot rely on telephone surveys, at-home interviews, newspaper clippings or television mentions in order to measure the value of a brand. Today the methodology must encompass the Twitters and YouTubes of the world as well as the tens of millions of blogs, the billions of web pages, as well as the top global print and electronic media.
.
This enormous sample simply cannot be tampered with because no single institution has the ability to influence, let alone corrupt, data streaming from hundreds of thousands, if not millions, of points of origin. TrendTopper MediaBuzz utilizes a mathematical model that “normalizes” the data and allows us to make statistically-significant comparisons among the various measurements. The end result is a non-biased analytical tool that will allow you to gauge the relative values differing institutions are assigned by consumers, as well as measures of how that value changes over time.
.
The Top Colleges and Universities were also ranked by “Media Momentum”, defined as its largest change in Media Buzz from the end of the last survey and the largest change in media citations in the previous nine months. The study is longitudinal in nature with the latest analysis completed January 8, 2012.
.
About the Global Language Monitor
Austin, Texas-based Global Language Monitor is a global media consulting organization that provides brand management analytics for colleges and universities.
This data supplements the earlier announcement of Top US Colleges and Universities by TrendTopper MediaBuzz Spring 2013 by the Global Language Monitor.
For the second year in a row, MIT topped Harvard for the top ranking of American universities according to the TrendTopper MediaBuzz ranking of American colleges and universities by the Global Language Monitor. This is the second time that a technical institute has topped the rankings.
.
The Massachusetts Institute of Technology again tops all US universities as well as receiving the Top Engineering School accolade. MIT was followed by Virginia Tech. the Georgia Institute of Technology. Purdue University, and Texas A&M University. Rounding out the Top Ten were Carnegie Mellon University, the Missouri U. of Science and Technology, Rice University, Rensselaer Polytechnic Institute and the Rochester Institute of Technology. The largest mover was Purdue, moving up some fourteen places.
.
Click on this link “Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools. The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
.
The following details the Top US Engineering Schools for 2013 by TrendTopper MediaBuzz.
Click on this link “Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools. The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
.
About TrendTopper MediaBuzz
GLM created the TrendTopper MediaBuzz analysis as a way of seeing the schools through the eyes of the world at large. In the rapidly changing communications and media environment of the early 21st Century, you cannot rely on telephone surveys, at-home interviews, newspaper clippings or television mentions in order to measure the value of a brand. Today the methodology must encompass the Twitters and YouTubes of the world as well as the tens of millions of blogs, the billions of web pages, as well as the top global print and electronic media.
.
This enormous sample simply cannot be tampered with because no single institution has the ability to influence, let alone corrupt, data streaming from hundreds of thousands, if not millions, of points of origin. TrendTopper MediaBuzz utilizes a mathematical model that “normalizes” the data and allows us to make statistically-significant comparisons among the various measurements. The end result is a non-biased analytical tool that will allow you to gauge the relative values differing institutions are assigned by consumers, as well as measures of how that value changes over time.
.
The Top Colleges and Universities were also ranked by “Media Momentum”, defined as its largest change in Media Buzz from the end of the last survey and the largest change in media citations in the previous nine months. The study is longitudinal in nature with the latest analysis completed January 8, 2012.
.
About the Global Language Monitor
Austin, Texas-based Global Language Monitor is a global media consulting organization that provides brand management analytics for colleges and universities.
This data supplements the earlier announcement of Top US Colleges and Universities by TrendTopper MediaBuzz Spring 2013 by the Global Language Monitor.
For the second year in a row, MIT topped Harvard for the top ranking of American universities according to the TrendTopper MediaBuzz ranking of American colleges and universities by the Global Language Monitor. This is the second time that a technical institute has topped the rankings.
.
In the Religion-related category, there are forty-three self-identified universities. Boston College nipped Georgetown for the Top Spot followed by Notre Dame, Loyola Maryland and Loyola Chicago. Baylor University came in at No. 6 and led fellow Christian universities Souther Methodist University, Texas Christian University and Liberty into the Top 20. Brandeis University was the top Jewish University, while Brighan Young represented LDS.
.s
Click on this link “Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools. The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
.
The following details the Top US Religion-related Universities for 2013 by TrendTopper MediaBuzz. 2013 Religion-related Rank, Overall Rank, Institution, Overall 2012 Ranking
2013
Overall
Top Religious
2012
1
25
Boston College
26
2
35
Georgetown University
25
3
42
University of Notre Dame
53
4
75
Loyola University Maryland
154
5
76
Loyola University Chicago
90
6
85
Baylor University
73
7
86
Fordham University
83
8
87
Southern Methodist University
87
9
97
DePaul University
102
10
99
Marquette University
95
11
103
Santa Clara University
103
12
104
Brandeis University
99
13
106
Brigham Young University—Provo
63
14
112
Texas Christian University
98
15
114
Liberty University
114
16
115
St. Mary’s College of California
112
17
117
Catholic University of America
116
18
123
St Louis University
118
19
129
Loyola University New Orleans
134
20
133
St. Joseph’s University
132
21
138
Loyola Marymount University
153
22
139
Yeshiva University
129
23
147
St. Catherine University
121
24
148
Providence College
127
25
152
Gonzaga University
138
25
158
Xavier University of Louisiana
181
26
165
Iona College
178
27
166
Manhattan College
158
28
169
St. Mary’s University of San Antonio
188
29
172
Abilene Christian University
170
30
175
Fairfield University
174
31
177
St Johns University NY
143
32
178
Xavier University
89
33
181
University of Dallas
185
34
183
University of Scranton
179
35
188
Oral Roberts University
187
36
195
Sacred Heart University
183
37
200
John Carroll University
164
38
201
University of Portland
195
39
202
Augsburg College
210
40
203
Manhattanville College
204
41
208
St Edward’s University
197
42
213
St. Bonaventure University
206
43
214
LaSalle University
203
..
Click on this link “Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools. The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
.
About TrendTopper MediaBuzz
GLM created the TrendTopper MediaBuzz analysis as a way of seeing the schools through the eyes of the world at large. In the rapidly changing communications and media environment of the early 21st Century, you cannot rely on telephone surveys, at-home interviews, newspaper clippings or television mentions in order to measure the value of a brand. Today the methodology must encompass the Twitters and YouTubes of the world as well as the tens of millions of blogs, the billions of web pages, as well as the top global print and electronic media.
.
This enormous sample simply cannot be tampered with because no single institution has the ability to influence, let alone corrupt, data streaming from hundreds of thousands, if not millions, of points of origin. TrendTopper MediaBuzz utilizes a mathematical model that “normalizes” the data and allows us to make statistically-significant comparisons among the various measurements. The end result is a non-biased analytical tool that will allow you to gauge the relative values differing institutions are assigned by consumers, as well as measures of how that value changes over time.
.
The Top Colleges and Universities were also ranked by “Media Momentum”, defined as its largest change in Media Buzz from the end of the last survey and the largest change in media citations in the previous nine months. The study is longitudinal in nature with the latest analysis completed January 8, 2012.
.
About the Global Language Monitor
Austin, Texas-based Global Language Monitor is a global media consulting organization that provides brand management analytics for colleges and universities. For more information, call 1.512.801.6823, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.
This was the first time a technical institute topped the rankings; MIT did so by the largest distance ever measure in the history of the TrendTopper Rankings.
Also, in the first major rankings since the Penn State scandal, the school stumbled but held onto a top ranking.
.
This is the eighth TrendTopper MediaBuzz ranking over the preceding five years; the rankings are conducted every nine months.
In the University Division, MIT was followed by Harvard, with the highest PQI differential between No. 1 and No, 2 ever recorded. The University of Chicago took its usual position in the Top Ten, this year at No. 3, followed by Columbia University and past No. 1, the University of Wisconsin–Madison. Always strong Cornell moved up to No. 6, while UCLA took the top spot in California besting Stanford. Yale and the University of Texas-Austin Rounded out the Top Ten.
MIT gained the top spot apparently from the global buzz surrounding their announcement of their OpenCourseWare program. OpenCourseWare povides the same information available to MIT students to the world-at-large. Not only can anyone, anywhere take M.I.T. courses online free of charge, they can also earn certificates certifying mastery of the subject matter.
If the book does not download automatically, call 1.512.801.6823 and specify 1) the Fall/Winter Guide Student Edition, 2) the Spring/Summer Student Edition, or 3) The Enrollment Management Edition, for college executives who need to know the complete data for their school and that of their competitors.
“The higher education world is in the midst of a major upheaval that has only begun to sort itself out. You can’t have an institution of MIT’s stature give away its product for free, or millions of students opting for on-line schools or educations provided by for-profit organization, and of course the globalization of higher ed and not record significant change. In fact you need a seismograph to better understand the shifting of the educational plates, once long thought stable,” said Paul JJ Payack, president and Chief Word Analyst of GLM. This is the fifth year and eighth edition of the TrendTopper MediaBuzz Rankings.
Penn State’s stumble came in the wake of the child sex-abuse scandal in November that tarnished the legend of one of the most revered, and successful, major college football programs in the nation. Of concern to GLM was whether the scandal would dramatically increase the number of web citations, however the opposite was the case, as happened when Harvard took a massive hit to its endowment a few years ago. Significantly, only 3.42 percent of the global citations were considered of negative sentiment, so Penn State held onto a high ranking.
The TrendTopper MediaBuzz Rankings measure near real-time movements of an institution’s reputation or ‘brand equity’, using the same techniques used to measure the appeal of any other branded product, such as luxury automobiles, or consumer electronics. For the first time GLM expanded the Rankings to over 400 schools, 215 in the University Division with another 200 in the College Division to widen the bases of comparison for the education marketplace.
The Top Universities by TrendTopper MediaBuzz with current ranking and change from last ranking follow:
In the college rankings the University of Richmond completed its long climb to the top.
Reflecting the healthy distribution of ‘Little Ivies’ across the nation landscape, Richmond is the sixth different college to take the top spot since these rankings began, which now have been represented by the South (Richmond and Davidson), the West (Colorado College), the East (Williams and Wellesley College) and the Midwest (Carleton College). Wellesley was also the only Women’s College to top a general college ranking. Richmond Williams switched places with Smith, Bucknell and Union coming on strong. Amherst, Colorado College, Oberlin College, The Cooper Union and the Pratt Institute rounded out the Top Ten.
The Top Universities by TrendTopper MediaBuzz with current ranking and change from last ranking follow:
1. University of Richmond (+2)
2. Williams College (+1)
3. Smith College (+18)
4. Bucknell University (+19)
5. Union College (+3)
6. Amherst (+13)
7. Colorado College (+21)
8. Oberlin College (+20)
9. The Cooper Union (+28)
10. Pratt Institute (+12)
11. Colgate University (+37)
12. Wellesley College (+14)
13. Occidental College (+27)
14. Middlebury College (+16)
15. The Juilliard School (+8)
16. Davidson College (+26)
17. School of the Art Institute of Chicago (+22)
18. Pomona College (+6)
19. United States Military Academy (+24)
20. Vassar College (+29)
21. Emerson College (+45)
22. Bowdoin College (+17)
23. Carleton College (+9)
24. United States Naval Academy (+32)
25. Hamilton College (+38)
.
The TrendTopper MediaBuzz Rankings measure near real-time movements of an institution’s reputation or ‘brand equity’, using the same techniques used to measure the appeal of any other branded product, such as luxury automobiles, or consumer electronics. For the first time GLM expanded the Rankings to over 400 schools, 210 in the University Division with another 200 in the College Division to widen the bases of comparison for the education marketplace.
Unlike other college rankings, specialty schools such as Julliard, SAIC, and the Cooper Union, the service academies, business, tech schools are included in the rankings. Also incorporated into the rankings are ‘for profit” (University of Phoenix) and online institutions, such as Capella and Walden. This is to provide true comparisons between and among the various types of post-secondary institutions now available to the discerning educational consumers. The full rankings include positive or negative movement, and MediaBuzz Velocity and Momentum that reveal how a school’s (short-term and long-term) brand equity is increasing or decreasing against its peer group, and the other competitors.
Methodology
The TrendTopper MediaBuzz Analysis uses the Carnegie Foundation for the Advancement of Teaching’s classifications as the basis to distinguish between Universities and Colleges. The schools were ranked in the last week of March 2012, with a December snapshot as well as the last day of the previous surveys as the base.
TrendTopper MediaBuzz utilizes a mathematical model that ‘normalizes’ the data collected from the Internet, social media, and blogosphere as well as the top 175,000 print and electronic media, as well as new social media as they emerge. The end result is a non-biased analytical tool that provides a gauge of relative values among various institutions, as well as measures of how that value changes over time.
A savvy enrollment manager once told me that a crucial part of his job was getting his college’s name in newspapers and magazines. After all, he said, the more people see an institution’s name, the more familiar it becomes, and the more attractive it seems to prospective students.
He was describing “buzz,” something most colleges crave. In case you didn’t know, the Global Language Monitor will measure it for you.
The Summer / Spring 2012 Edition now includes over 400 schools, including specialty, Art, Design, Music, online, and for-profit institutions. It includes positive or negative movement vs the competition. It also ranks school by MediaBuzz Velocity and Momentum that tells how a school’s (short-term and long-term) brand equity is increasing or decreasing against its peer group, and the other colleges.
Game changing OpenCourseWare propels MIT to the highest score ever measured
.
Volatility evident as educational consumers are presented with more choices
Penn State stumbles but holds onto a top ranking
.
Richmond Tops all Colleges
Austin, Texas, April 4, 2012 – MIT topped Harvard for the top ranking of American universities by Internet Media Buzz according to the Global Language Monitor. This was the first time a technical institute topped the rankings; MIT did so by the largest distance ever measured in the history of the TrendTopper Rankings. Also, in the first major rankings since the Penn State scandal, the school stumbled but held onto a top ranking. This is the eighth TrendTopper MediaBuzz ranking over the preceding five years. The rankings are conducted every nine months.
In the University Division, MIT was followed by Harvard, with the highest PQI differential between No. 1 and No, 2 ever recorded. The University of Chicago took its’ usual position in the Top Ten, this year at No. 3, followed by Columbia University and past No. 1, the University of Wisconsin–Madison. Always strong Cornell moved up to No. 6, while UCLA took the top spot in California besting Stanford. Yale and the University of Texas-Austin Rounded out the Top Ten.
MIT gained the top spot apparently from the global buzz surrounding their announcement of their OpenCourseWare program. OpenCourseWare povides the same information available to MIT students to the world-at-large. Not only can anyone, anywhere take M.I.T. courses online free of charge, they can also earn certificates certifying mastery of the subject matter.
“The higher education world is in the midst of a major upheaval that has only begun to sort itself out. You can’t have an institution of MIT’s stature give away its product for free, or millions of students opting for on-line schools or educations provided by for-profit organization, and of course the globalization of higher ed and not record significant change. In fact you need a seismograph to better understand the shifting of the educational plates, once long thought stable,” said Paul JJ Payack, president and Chief Word Analyst of GLM. This is the fifth year and eighth edition of the TrendTopper MediaBuzz Rankings.Penn State’s stumble came in the wake of the child sex-abuse scandal in November that tarnished the legend of one of the most revered, and successful, major college football programs in the nation. Of concern to GLM was whether the scandal would dramatically increase the number of web citations, however the opposite was the case, as happened when Harvard took a massive hit to its endowment a few years ago. Significantly, only 3.42 percent of the global citations were considered of negative sentiment, so Penn State held onto a high ranking.The TrendTopper MediaBuzz Rankings measure near real-time movements of an institution’s reputation or ‘brand equity’, using the same techniques used to measure the appeal of any other branded product, such as luxury automobiles, or consumer electronics. For the first time GLM expanded the Rankings to over 400 schools, 215 in the University Division with another 200 in the College Division to widen the bases of comparison for the education marketplace.The Top Universities with current ranking and change from last ranking follow:
In the college rankings the University of Richmond completed its long climb to the top.
.
Reflecting the healthy distribution of ‘Little Ivies’ across the nation landscape, Richmond is the sixth different college to take the top spot since these rankings began, which now have been represented by the South (Richmond and Davidson), the West (Colorado College), the East (Williams and Wellesley College) and the Midwest (Carleton College). Wellesley was also the only Women’s College to top a general college ranking. Richmond Williams switched places with Smith, Bucknell and Union coming on strong. Amherst, Colorado College, Oberlin College, The Cooper Union and the Pratt Institute rounded out the Top Ten.
The Top Universities by TrendTopper MediaBuzz with current ranking and change from last ranking follow:
The TrendTopper MediaBuzz Rankings measure near real-time movements of an institution’s reputation or ‘brand equity’, using the same techniques used to measure the appeal of any other branded product, such as luxury automobiles, or consumer electronics. For the first time GLM expanded the Rankings to over 400 schools, 210 in the University Division with another 200 in the College Division to widen the bases of comparison for the education marketplace.
Unlike other college rankings, specialty schools such as Julliard, SAIC, and the Cooper Union, the service academies, business, tech schools are included in the rankings. Also incorporated into the rankings are ‘for profit” (University of Phoenix) and online institutions, such as Capella and Walden. This is to provide true comparisons between and among the various types of post-secondary institutions now available to the discerning educational consumers. The full rankings include positive or negative movement, and MediaBuzz Velocity and Momentum that reveal how a school’s (short-term and long-term) brand equity is increasing or decreasing against its peer group, and the other competitors.
Methodology
The TrendTopper MediaBuzz Analysis uses the Carnegie Foundation for the Advancement of Teaching’s classifications as the basis to distinguish between Universities and Colleges. The schools were ranked in the last week of March 2012, with a December snapshot as well as the last day of the previous surveys as the base.
TrendTopper MediaBuzz utilizes a mathematical model that ‘normalizes’ the data collected from the Internet, social media, and blogosphere as well as the top 175,000 print and electronic media, as well as new social media as they emerge. The end result is a non-biased analytical tool that provides a gauge of relative values among various institutions, as well as measures of how that value changes over time.
A savvy enrollment manager once told me that a crucial part of his job was getting his college’s name in newspapers and magazines. After all, he said, the more people see an institution’s name, the more familiar it becomes, and the more attractive it seems to prospective students.
He was describing “buzz,” something most colleges crave. In case you didn’t know, the Global Language Monitor will measure it for you.
Harvard Returns to the top, beating Northwestern and Berkeley
But Big Ten Beats Ivies: 8-6 in the Top 50
Williams Tops Richmond as No.1 in the College Category
Austin, Texas, September 3 – After four tries, Harvard returned to the top ranking of American universities by Internet Media Buzz, edging out a strong challenge by Northwestern. The University of California, Berkeley, Columbia, Caltech, and MIT – all finishing within 1% of each other – took the No. 3 through No. 6 positions. Stanford returned to the Top Ten at No. 7, followed by the ever-strong Chicago, the University of Texas, and Cornell.
Following were Michigan, the University of Washington, Penn State, Yale, and Wisconsin. Rounding out the Top Twenty were Princeton, Penn, UCLA, Cal Davis, and Georgia Tech.
“The TrendTopper MediaBuzz Rankings measure an institution’s perceived value using the same methodologies used to compare any other products of value, such as BMW vs. Mercedes,” said Paul JJ Payack, the president of the Global Language Monitor. “GLM’s TrendTopper MediaBuzz Rankings removes all bias inherent in each of the other published rankings, since they actually reflect what is being said and stated on the billions of web pages that we measure.”
In a remarkable demonstration of the growing influence of the Public Ivies, some fourteen of the Top Thirty schools are public institutions, and now include eight Big Ten schools, six from the Ivy League (Brown and Dartmouth were the exceptions), three Technological Institutes – and four from California’s fabled University system.
Overall, the University of California system, as a whole continues to dwarf all other academic associations, leagues and conferences. This is a fine tribute to a system that has had to endure a continued series of budget cuts and cutbacks.
The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets. This exclusive ranking is based upon GLM’s Narrative Tracking technology. NarrativeTracker analyzes the Internet, blogosphere, the 75,000 print and electronic media, as well as new social media sources (such as Twitter).
The Top 25 Universities by Internet Media Buzz
Rank/University/Last/Comment
1. Harvard University (3) – Dr. Faust sets things aright and Harvard again assumes the No. 1 spot in the survey.
2. Northwestern University (31) – Catapults to No.2 while leading the Big Ten charge up the rankings.
3. University of California, Berkeley (8) – Cal considers itself THE University of California and the rankings back this up.
4. Columbia University (5) – Columbia has never finished out of the Top 10 in the TrendTopper rankings.
5. California Institute of Technology (19) – CalTech nips its East Coast competitor for top tech honors.
6. Massachusetts Institute of Technology (4) – The former ‘Boston Tech’ rejected Harvard’s repeated entreaties to merge in the late 19th century.
7. Stanford University (11) – The former ‘Harvard of the West’ has long emerged from Cantabrigia’s fabled shadow.
8. University of Chicago (2) – Dropped out of the Big Ten in the late 1930s; loss of big-time football doesn’t seem to have hurt their rankings.
9. University of Texas, Austin (10) – It new branding, “What starts here, changes the world’ is more than a slogan.
10. Cornell University (7) – Few know that the Ivy titan is also a Land Grant institution.
11. University of Michigan, Ann Arbor (6) – Took top honors twice in previous surveys.
12. University of Washington (17) – U Dub, as it is affectionately known, is the emerging powerhouse of the Northwest.
13. Pennsylvania State University (24) — Penn State’s new identity campaign has evidently been quite successful.
14. Yale University (9) – Vassar declined an invitation to merge with Yale in 1966.
15. University of Wisconsin, Madison (1) – Had a very strong global media run during the previous cycle.
16. Princeton University (12) – The First Lady’s Alma Mater was originally known as the College of New Jersey.
17. University of Pennsylvania (22) – The Wharton School greatly strengthens Penn’s brand equity.
18. University of California, Los Angeles (16) – Tops in LaLa Land, though USC is making great strides forward.
19. University of California, Davis (13) – Originally established as the agricultural extension of UC Berkeley known as the University Farm.
20. Georgia Institute of Technology (27) – The Yellow Jackets ramble into the Top 20.
21. Georgetown University (14) – Once again, the Top Catholic University in the land.
22. New York University (18) – Growing global ambitions reflected in the global media.
23. Indiana University, Bloomington (46) – Steadily gaining in prestige and the rankings reflect it.
24. Boston College (39) – A generation ago, the Flutie Effect launched the school on its present stellar trajectory.
25. University of California, San Diego (23) – UCSD receives about a billion dollars a year in research grants.
.
.
The Top 25 Colleges by TrendTopper MediaBuzz
The College category also produced a new No. 1, Williams College of Massachusetts as a strong No. 1 in the College Division. (Little Three companion schools Amherst and Wesleyan claimed the No. 7 and thirteen spots, respectively.)
Williams is the fifth different college to take the top spot since these rankings began, which now have been represented by the South (Davidson), the West (Colorado College), the East (Wellesley College) and the Midwest (Carleton College). Wellesley was also the only Women’s College to top a general college ranking.
In another first, three of the Claremont Colleges finished in the Top Ten: No. 4 Claremont McKenna, No. 5 Harvey Mudd, and No. 6 Pomona. In addition, another Claremont College, Scripps — the Women’s College, finished at No. 18.
.
Rank / Colleges Fall 2011
1. Williams College – The Ephs (or is it Blue Cows?) set the standard, once again, however a first in Internet MediaBuzz..
2. University of Richmond — Richmond looking stronger and stronger in the classroom, the athletic field and the media.
3. Union College – A sometimes overlooked gem of a school making strides in the Internet age.
4. Claremont McKenna College – CMC marks the beginning of the Claremont Colleges surge.
5. Harvey Mudd College – One of the top technical schools in the nation finally getting it due.
6. Pomona College – Perhaps the most akin to Williams on the list (minus the SoCal climate and beaches).
7. Wesleyan University – Firmly wedged between Williams and Amherst, as is its usual fate.
8. The Juilliard School – A school that truly deserves to be in the nation’s Top Ten, though it is often relegated to ‘Unranked’ or ‘Other’ categories.
9. Carleton College – A past No.1 that continues to gain in global reputation.
10. Bates College – With Colby and Bowdoin, one of the three little Ivies from the state of Maine.
11. Pratt Institute – Pratt’s mission is to educate artists and creative professionals and, indeed, that is what it does.
12. Amherst College – Always lurking near the top of the Liberal Arts College rankings.
13. Wellesley College – The only Woman’s College to achieve No. 1 in any comprehensive national rankings.
14. Bryn Mawr College – Katy Hepburn would be proud of how the little school has come of age (125thanniversary).
15. Middlebury College – Such a large global footprint for such a small school.
16. Bowdoin College – Used to boast of being the first US college to witness the sunrise.
17. Smith College – The women’s school of the Five Colleges Consortium around Amherst, Massachusetts.
18. Scripps College – Yet another of the Claremont Colleges to emerge into the top ranks.
19. Bucknell University – Bucknell is the largest private Liberal Arts college in the nation and its outsized reputation is beginning to reflect this fact.
20. Oberlin College – From the Arb to the Arch the college holds many firsts in American academic history, such as the first co-ed college to graduate a woman.
21. Colorado College – CC, of Block Plan fame, was the first No. 1 west of the Mississippi.
22. School of the Art Institute of Chicago – SAIC deserves to be in the top reaches of any serious collegiate ranking.
23. Babson College – Specialized in entrepreneurship before entrepreneurship was cool.
24. United States Military Academy – Army and Navy were considered part of the traditional Ivy League a century before the Ivy Group sports conference was formed.
25. United States Air Force Academy – Service Academies are amazingly unranked by US News and others
The Top Specialty Schools.
Top Engineering Schools: CalTech, MIT, Georgia Tech (College: Harvey Mudd)
Top Online/For Profit Schools: the University of Phoenix.
Top Business School: Babson College
Top Christian School: Wheaton College, IL
Top Military Academy: United States Military Academy
Top Multi-disciplinary Art & Design School: Pratt Institute
Top School of Art: School of the Art Institute of Chicago (SAIC)
Top Music School: the Julliard School
Top Catholic University: Georgetown University
Top Catholic College: College of the Holy Cross
About The Global Language Monitor
Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English. Since 2003, GLM has launched a number of innovative products and services monitoring the Internet, the Blogosphere, Social Media as well as the Top 75,000 print and electronic media sites.
-30-30-30-
.
.
2011 TrendTopper MediaBuzz Internet “Brand Equity” Rankings
Wisconsin Tops Chicago and Harvard in Universities; Davidson over Occidental and Williams in Colleges
.
Historic Re-alignment of what is considered an ‘elite’ school
.
AUSTIN, Texas December 30, 2010 — The University of Wisconsin at Madison, one of the nation’s most storied land-grant institutions, leapt over Chicago, Harvard, MIT, Columbia and two-time defending No. 1 (and fellow Big Ten academic powerhouse) Michigan, as the Top University according to the TrendTopper MediaBuzz Internet analysis released by the Global Language Monitor.
There have now had three different schools taking the top spot for Universities in the last three years: Harvard, Michigan and now Wisconsin. As for Harvard, it slipped to No. 3, while the University of Chicago moved into the No. 2 spot. Cornell University and the University of California at Berkeley broke into the Top Ten, knocking out Stanford and Princeton. UCLA also fell out of the Top Ten. Other big movers included Georgetown, California-Davis and CalTech, each moving up ten or more spots.
“The ‘flight to quality’ continues unabated. The savvy consumer of the education marketplace appears centered on the price-sensitive ‘public ivies’ and technology-centered schools, as well as on-line alternatives. The solidly performing ‘little Ivies’ are now now fairly well distributed across the country– and are holding their own,” said Paul JJ Payack, President of the Global Language Monitor.” One aftermath of the recent recession is that consumers understand that it is smart not to accept ‘retail pricing’ and that colleges are no different in this regard from any other institution.”
For Previous TrendTopper MediaBuzz College Rankings go here
The TrendTopper MediaBuzz Rankings are a way of seeing the schools through the eyes of the world at large. It is a democratic, self-generating ratings system, since it captures the brand equity associated with each of these fine institutions. GLM’s TrendTopper MediaBuzz Rankings actually removes all bias inherent in each of the other published rankings, since they actually reflect what is being said and stated on the billions of web pages that we measure.
The TrendTopper MediaBuzz Analysis uses the Carnegie Foundation for the Advancement of Teaching’s classifications as the basis to distinguish between Universities and Liberal Arts Colleges. The schools were ranked in the last week of December with a mid-year snapshot, and the last day of 2009 as the base.
TrendTopper MediaBuzz utilizes Narrative Tracking technology that ‘normalizes’ the data collected from the Internet, social media, and blogosphere as well as the top 75,000 print and electronic media. The end result is a non-biased analytical tool that provides a gauge of relative values among various institutions, as well as measures of how that value changes over time.
The Top Twenty Universities by the TrendTopper MediaBuzz Internet rankings follow.
1. Univ. of Wisconsin—Madison
2. University of Chicago
3. Harvard University
4. Mass. Institute of Technology
5. Columbia University
6. Univ. of Michigan—Ann Arbor
7. Cornell University
8. University of California–Berkeley
9. Yale University
10. University of Texas—Austin
11. Stanford University
12. Princeton University
13. University of California — Davis
14. Georgetown University
15. Duke University
16. University of California—Los Angeles
17. University of Washington
18. New York University
19. California Institute of Technology
20. Johns Hopkins University
The Top Ten Universities now include four Ivy League schools, four Public Ivy’s (two from the Big Ten), one technological institute and the always formidable University of Chicago.
We have now three different schools taking the top spot for Universities in the last three Years: Harvard, Michigan and now Wisconsin.
As for Harvard, it slipped to No. 3, while the University of Chicago moved into the No. 2 spot. Cornell University and the University of California at Berkeley broke into the Top Ten, knocking out Stanford and Princeton. UCLA also fell out of the Top Ten.
Other big movers included Georgetown, California-Davis and CalTech, all moving up ten or more spots.
The College category also produced a new No. 1, Davidson College of North Carolina. This is the fourth different college to take the top spot since these rankings began which now have been represented by the West (Colorado College), the East (Wellesley College) and the Midwest (Carleton College). Wellesley was also the only Women’s College to top a general college ranking.
Davidson, as well as L.A.’s Occidental College (where President Obama spent his first year in college) both leapt over the Little Three (Amherst, Williams and Wesleyan University) as well as all three previous No. 1’s: Carleton College, Wellesley College, and Colorado College.
The Top Twenty Colleges by the TrendTopper MediaBuzz Internet rankings follow.
1. Davidson College
2. Occidental College
3. Williams College
4. Wesleyan University
5. Carleton College
6. Amherst College
7. Bucknell University
8. Oberlin College
9. United States Air Force Academy
10. Pomona College
11. Wellesley College
12. Juilliard School of Music
13. Vassar College
14. Pratt Institute
15. United States Military Academy
16. Smith College
17. Bowdoin College
18. College of the Holy Cross
19. Claremont McKenna College
20. Bryn Mawr College
The Top Ten among colleges included Bucknell, Oberlin, Pomona and the US Air Force Academy. The Top Twenty included the Little Three, four of the former Seven Sisters (though Vassar is now co-ed), two Patriot League schools, two US Service Academies, the top Catholic College in the US (College of the Holy Cross), two of the Claremont Colleges, and two schools that are not included in the traditional college rankings: the Juilliard School and Pratt Institute, both in New York City.
The TrendTopper MediaBuzz Rankings are the only to include specialty schools, such as Art, Business, Design, Music, as well as Internet-based (and for-profit) All these were included in the College category with the exception of the online university, which was assigned to the University category.
In addition, the BOC notation signifies Best of Class; it is noted for those schools that are either first in the overall ranking, or first in a specific classification.
Top in the US/Best of Class (BOC) designation was awarded for:
• Top University: University of Wisconsin, Madison
• Top College: Davidson College
• Top Engineering Hybrid School: The Cooper Union
• Top Business: Babson College
• Top Art and Design School: Pratt Institute
• Top Art School: School of the Art Institute of Chicago (SAIC)
• Top Music School: The Juilliard School
• Top Online University: University of Phoenix
• Top Christian School: Wheaton College, Illinois
• Top Catholic College: College of the Holy Cross
• Top Catholic University: Georgetown University
• Top Service Academy: United States Air Force Academy
• Top Outré College (New Category): Oberlin
The rankings also include the Biggest Movers for both colleges and universities and the Top States for Top Colleges.
The Universities that gained the most ‘media momentum’ since our last analysis were:
1. Worcester Polytechnic Institute
2. Miami University—Oxford
3. Lehigh University
4. Cal Poly—San Luis Obispo
5. University of California—Irvine
6. CUNY-Queens
7. Georgetown University
8. Mills College
9. University of Denver
10. Rice University
The Colleges that have gained the most ‘media momentum’ since our last analysis were:
.
1. Smith College
2. Trinity College CT
3. St. John’s College MD
4. School of Visual Arts (NY)
5. Fashion Institute of Technology
6. St Lawrence University
7. Swarthmore College
8. Hampshire College
9. Gettysburg College
10. Oberlin College
In addition, each of the forty-two states with top colleges is listed with the combined rankings of colleges and universities within the state.
The top five states for top colleges, along with the number of top colleges within the states include:
1. New York (45)
2. California (30)
3. Massachusetts (25)
4. Pennsylvania (22)
5. Illinois (12)
The 2011 TrendTopper MediaBuzz Internet Rankings contains all of the above information on the Top 300 US Colleges and Universities, with added detail.
About The TrendTopper MediaBuzz Rankings
GLM created the TrendTopper MediaBuzz Rankings to remove all bias that we saw as inherent in each of the other published rankings, be they peer assessments, the opinion of high school guidance counselors, the ratio of endowment to number of students, number of left-leaning professors, and all the rest.
The 53 page guide includes the following:
Why another college guide; why TrendTopper MediaBuzz?
Introduction – A New Reality
Highlights for Winter/Spring 2011
About TrendTopper MediaBuzz™
Top Universities for Winter/Spring 2011
Top Colleges for Winter/Spring 2011
Universities with Greatest Change
Biggest Movers – Universities
Biggest Movers – Colleges
Top States for Top Schools
TrendTopper MediaBuzz Backgrounder
We found it highly interest that many institutions used our rankings as a validation of their recent reputation management decisions:
Harvard University: “Rankings highlight correlation between university prestige and media coverage … Indeed, the study seems to validate the Harvard Kennedy School’s recent decision to rebrand itself. Known as the Kennedy School of Government until last spring, the public policy and administration changed its shorthand so that it includes the word “Harvard”.
GLM’s College Reputation Management Services are part of our TrendTopper Branding Services.
Boston College: “University Spokesman Jack Dunn said, “Boston College’s ranking in this study serves as an affirmation of what we have long believed. Academic research and accomplishments along with media citations and this recent ranking are all affirmations of the growing steam of this university.” The major factors that contributed to BC’s high ranking were a well-published academic community, a strong public relations office, and a successful sports program in recent years.
Vanderbilt University: “… when prospective students, faculty, friends and neighbors hear ‘Vanderbilt’ they associate it with excellent academic programs, innovative research, world class health care, the best students, a gorgeous campus, a dynamic hometown, rockin’ athletics and more. And, by one measure at least, we’re succeeding.”
Chronicle of Higher Education: “[GLM’s TrendTopper analysis] is at least one measure of wealth, success and prestige,” Hoover said. “Even on campuses where presidents do not put too much stock into rankings themselves, it is something they must think about” because alums and top students pay attention to them. – Eric Hoover, marketing strategies, Chronicle of Higher Education, quoted in Harvard Crimson.
Five Universities were added to the list on April 6th.
Below are the top 215 University and Master-degree granting institutions for Spring/Summer 2012 ranked by their Internet Brand Equity as determined by GLM’s analytical methodologies.
The Top 215 Universities by Internet MediaBuzz for Spring/Summer 2012
Rank / University
1
Massachusetts Institute of Technology
2
Harvard University
3
University of Chicago
4
Columbia University
5
University of Wisconsin—Madison
6
Cornell University
7
University of California—Los Angeles
8
Stanford University
9
Yale University
10
University of Texas—Austin
11
University of Washington
12
University of Pennsylvania
13
University of Michigan—Ann Arbor
14
University of California–Berkeley
15
Princeton University
16
Ohio State University—Columbus
17
University of California — Davis
18
Indiana University—Bloomington
19
Virginia Tech
20
New York University
21
Duke University
22
University of California—San Diego
23
Georgia Institute of Technology
24
Johns Hopkins University
25
University of Virginia
26
Georgetown University
27
Boston College
28
University of Georgia
29
University of North Carolina—Chapel Hill
30
Boston University
31
George Washington University
32
Northwestern University
33
University of Southern California
34
University of Pittsburgh
35
University of Illinois—Urbana – Champaign
36
University of Minnesota
37
Brown University
38
University of Miami
39
University of Phoenix
40
University of California—Santa Barbara
41
Michigan State University
42
California Institute of Technology
43
Purdue University
44
University of California—Irvine
45
University of Iowa
46
Carnegie Mellon University
47
Vanderbilt University
48
Texas A&M University
49
University of Maryland—College Park
50
Syracuse University
51
Pennsylvania State University
52
University of Rochester
53
University of California—Santa Cruz
54
University of Notre Dame
55
University of Missouri—Columbia
56
University of California—Riverside
57
Iowa State University
58
Rutgers, the State University of NJ
59
University of Colorado—Boulder
60
Emory University
61
University of Oregon
62
University of Florida
63
University of Massachusetts—Amherst
64
Brigham Young University—Provo
65
Auburn University
66
University of Delaware
67
Washington University in St. Louis
68
Case Western Reserve University
69
University of Kentucky
70
University of Tennessee
71
University of South Carolina—Columbia
72
Tufts University
73
Rice University
74
Dartmouth College
75
Baylor University
76
Northeastern University
77
University of Connecticut
78
Wake Forest University
79
University of Kansas
80
Missouri U. of Science and Technology
81
University of Arizona
82
North Carolina State University—Raleigh
83
University of Vermont
84
University of Oklahoma
85
Fordham University
86
Arizona State University
87
Tuskegee University
88
Tulane University
89
Southern Methodist University
90
Howard University
91
Villanova University
92
Xavier University
93
Loyola University, Chicago
94
Lehigh University
95
Miami University—Ohio
96
Drexel University
97
University of Denver
98
Marquette University
99
College of William and Mary
100
Rensselaer Polytechnic Institute
101
Texas Christian University
102
Brandeis University
103
University of Dayton
104
James Madison University
105
DePaul University
106
Washington State University
107
Santa Clara University
108
Colorado State University
109
University of New Hampshire
110
Kansas State University
111
American University
112
Rochester Inst. of Technology
113
Truman State University
114
University of Alabama
115
University of Arkansas
116
St. Mary’s College of California
117
University of San Diego
118
Liberty University
119
Hofstra University
120
Catholic University of America
121
SUNY—Stony Brook
122
St Louis University
123
CUNY-Queens
124
Worcester Polytechnic Institute
125
St. Catherine University
126
Creighton University
127
Illinois Institute of Technology
128
Towson University
129
Californis State U — Long Beach
130
Kaplan University
131
Providence College
132
Pepperdine University
133
Yeshiva University
134
Drake University
135
Butler University
136
St. Joseph’s University
137
Texas State U — San Marcos
138
Loyola University New Orleans
139
CUNY-Brooklyn
140
University of the Pacific
141
Clemson University
142
Gonzaga University
143
CUNY-Hunter College
144
CUNY-Baruch
145
Walden University
146
Seattle University
147
Ithaca College
148
St Johns University NY
149
Montclair State University
150
Binghamton– SUNY
151
Clark University
152
Capella University
153
Stevens Institute of Technology
154
Emerson College
155
Colorado School of Mines
156
Chapman University
157
University of Tulsa
158
Loyola Marymount University
159
Loyola College Maryland
160
Quinnipiac University
161
University of Redlands
162
New Jersey Institute of Technology
163
Manhattan College
164
Rose-Hulman Institute of Technology
165
Mills College
166
Elon University
167
Bradley University
168
Embry-Riddle Aeronautical U.
169
John Carroll University
170
Stetson University
171
CUNY-City College
172
The Citadel
173
Bentley University
174
University at Buffalo—SUNY
175
Abilene Christian University
176
Valparaiso University
177
Cal Poly—San Luis Obispo
178
Clarkson University
179
Fairfield University
180
University of San Francisco
181
Rider University
182
Morgan State University
183
Iona College
184
University of Scranton
185
Michigan Technological University
186
Xavier University of Louisiana
187
Simmons College
188
Sacred Heart University
189
Western Governors University
190
University of Dallas
191
Springfield College
192
Oral Roberts University
193
St. Mary’s University of San Antonio
194
Ramapo College
195
College of Charleston
196
University of Mary Hardin-Baylor
197
Evergreen State
198
Florida A&M University
199
Wagner College
200
University of Portland
201
Alfred University
202
St Edward’s University
203
Rollins College
204
Baldwin – Wallace College
205
Dillard University (LA)
206
Rowan University
207
University of Mary Washington
208
LaSalle University
209
Manhattanville College
210
University of Northern Iowa
211
St. Bonaventure University
212
Hamline University
213
Hood College
214
Whitworth University
215
Augsburg College
The TrendTopper MediaBuzz Rankings measure near real-time movements of an institution’s reputation or ‘brand equity’, using the same techniques used to measure the appeal of any other branded product, such as luxury automobiles, or consumer electronics. For the first time GLM expanded the Rankings to over 400 schools, 210 in the University Division with another 200 in the College Division to widen the bases of comparison for the education marketplace.
Unlike other college rankings, specialty schools such as Julliard, SAIC, and the Cooper Union, the service academies, business, tech schools are included in the rankings. Also incorporated into the rankings are ‘for profit” (University of Phoenix) and online institutions, such as Capella and Walden. This is to provide true comparisons between and among the various types of post-secondary institutions now available to the discerning educational consumers. The full rankings include positive or negative movement, and MediaBuzz Velocity and Momentum that reveal how a school’s (short-term and long-term) brand equity is increasing or decreasing against its peer group, and the other competitors.
Methodology
The TrendTopper MediaBuzz Analysis uses the Carnegie Foundation for the Advancement of Teaching’s classifications as the basis to distinguish between Universities and Colleges. The schools were ranked in the last week of March 2012, with a December snapshot as well as the last day of the previous surveys as the base.
TrendTopper MediaBuzz utilizes a mathematical model that ‘normalizes’ the data collected from the Internet, social media, and blogosphere as well as the top 175,000 print and electronic media, as well as new social media as they emerge. The end result is a non-biased analytical tool that provides a gauge of relative values among various institutions, as well as measures of how that value changes over time.
A savvy enrollment manager once told me that a crucial part of his job was getting his college’s name in newspapers and magazines. After all, he said, the more people see an institution’s name, the more familiar it becomes, and the more attractive it seems to prospective students.
He was describing “buzz,” something most colleges crave. In case you didn’t know, the Global Language Monitor will measure it for you.
.
For the numbers behind the rankings,the why and wherefore, including the numerical analysis of the Top Colleges and Universities, the rankings and numerical analysis for the top gainers and losers, colleges ranked by velocity andmomentum (short-term and longer-term movement), click here.
.
The Top Colleges by Internet MediaBuzz for Spring/Summer 2012
Below are the top 200 Liberal Arts and Colleges focusing on baccalaureate instruction for Spring/Summer 2012 ranked by their Internet Brand Equity as determined by GLM’s analytical methodologies.
..
The Top Colleges by Internet MediaBuzz for Spring/Summer 2012
Rank / College
2012
Top Colleges
1
University of Richmond
2
Williams College
3
Smith College
4
Bucknell University
5
Union College
6
Amherst College
7
Colorado College
8
Oberlin College
9
The Cooper Union
10
Pratt Institute
11
Colgate University
12
Wellesley College
13
Occidental College
14
Middlebury College
15
The Juilliard School
16
Davidson College
17
School of the Art Institute of Chicago
18
Pomona College
19
United States Military Academy
20
Vassar College
21
Emerson College
22
Bowdoin College
23
Carleton College
24
United States Naval Academy
25
Hamilton College
26
Swarthmore College
27
Babson College
28
Barnard College
29
Trinity College CT
30
Lafayette College
31
Fashion Institute of Technology
32
School of Visual Arts
33
Claremont McKenna College
34
Wesleyan University
35
United States Air Force Academy
36
Virginia Military Institute
37
Rhode Island School of Design
38
St. Mary-of-the-Woods College IN
39
Guilford College
40
Reed College
41
Morehouse College
42
Bryn Mawr College
43
Bard College
44
Connecticut College
45
Concordia University Texas
46
Lawrence University
47
Southwestern University
48
Hampshire College
49
Ohio Wesleyan University
50
College of the Holy Cross
51
Mount Holyoke College
52
Gustavus Adolphus
53
Haverford College
54
Colby College
55
SUNY—Purchase
56
Dickinson College
57
Macalester College
58
Furman University
59
Drew University
60
Calvin College
61
Kenyon College
62
Minneapolis College of Art and Design
63
Washington and Lee University
64
St Lawrence University
65
Bentley College
66
Augustana College IL
67
DePauw University
68
Hobart William Smith College
69
Bates College
70
SUNY College of Technology, Alfred
71
Gettysburg College
72
Siena College
73
Harvey Mudd College
74
Simmons College
75
US Coast Guard Academy
76
Bethune-Cookman University FL
77
Skidmore College
78
St Olaf College
79
Denison University
80
Presbyterian College
81
Willamette University
82
Knox College
83
Spelman College (GA)
84
Milwaukee School of Engineering
85
Scripps College
86
Grinnell College
87
Bethel College IN
88
Augustana College SD
89
Ohio Northern University
90
Messiah College
91
Erskine College
92
Transylvania University KY
93
Sarah Lawrence College
94
Beloit College
95
Roger Williams University
96
Fisk University
97
University of Puget Sound
98
Hillsdale College
99
Alfred University
100
Randolph College (Macon) VA
101
St. Michael’s College
102
University of the Arts PA
103
Wheaton College IL
104
Centre College
105
High Point University
106
Whitman College
107
Cornell College
108
Illinois Wesleyan University
109
Muhlenberg College
110
College of St. Benedict/St John University
111
Trinity Washington University
112
San Francisco Art Institute
113
Allegheny College
114
Goucher College
115
Baldwin – Wallace College
116
Albion College
117
Florida Southern College
118
Flagler College FL
119
California Institution of the Arts
120
Wabash College
121
Rowan University
122
Pitzer College
123
Kalamazoo College
124
Wittenberg University
125
Linfield College
126
Rhodes College
127
Ursinus College
128
Earlham College
129
Wofford College
130
Hampden – Sydney College
131
Stonehill College
132
Marietta College OH
133
Coe College
134
Moravian College
135
Buena Vista University IA
136
Oklahoma Baptist College
137
Lake Forest College
138
St. John’s College MD
139
Corcoran College of Art and Design
140
Bennington College
141
Agnes Scott College
142
Lenoir-Rhyne University SC
143
Sewanee—University of the South
144
Ripon College
145
Birmingham Southern College
146
California College of the Arts
147
Elmira College
148
Loras College IA
149
Carthage College
150
Adrian College
151
Wheaton College MA
152
Susquehanna University
153
Boston Conservatory
154
Berklee College of Music
155
Endicott College
156
Cleveland Institute of Music
157
Lebanon Valley College
158
Hendrix College
159
St Mary’s College IN
160
Hanover College, IN
161
University of the Ozarks AR
162
Olin College
163
Juniata College
164
Hartwick College
165
Elizabethtown College
166
US Merchant Marine Academy
167
University of North Carolina School of the Arts
168
Westminster College PA
169
SUNY—Geneseo
170
Millsaps College
171
Franklin and Marshall College
172
United States Coast Guard Academy
173
South Dakota School of Mines
174
San Francisco Conservatory of Music
175
Lewis and Clark College
176
Berea College
177
Hood College
178
Morningside College IA
179
Sweet Briar College
180
New England Conservatory of Music
181
McMurry University TX
182
Westmont College
183
Curtis Institute of Music
184
College of New Jersey
185
Hollins University VA
186
University of Minnesota Morris
187
St Michael’s College
188
Ouachita Baptist University
189
Elizabeth City State University
190
Simon’s Rock College
191
St. John’s College NM
192
New College of Florida
193
Berry College
194
Howard Payne University TX
195
Eugene Lang College of New School U.
196
Austin College
197
United States Merchant Marine Academy
198
Washington and Jefferson College
199
LeGrange University
200
College of Wooster
.
The TrendTopper MediaBuzz Rankings measure near real-time movements of an institution’s reputation or ‘brand equity’, using the same techniques used to measure the appeal of any other branded product, such as luxury automobiles, or consumer electronics. For the first time GLM expanded the Rankings to over 400 schools, 210 in the University Division with another 200 in the College Division to widen the bases of comparison for the education marketplace.
Unlike other college rankings, specialty schools such as Julliard, SAIC, and the Cooper Union, the service academies, business, tech schools are included in the rankings. Also incorporated into the rankings are ‘for profit” (University of Phoenix) and online institutions, such as Capella and Walden. This is to provide true comparisons between and among the various types of post-secondary institutions now available to the discerning educational consumers. The full rankings include positive or negative movement, and MediaBuzz Velocity and Momentum that reveal how a school’s (short-term and long-term) brand equity is increasing or decreasing against its peer group, and the other competitors.
Methodology
The TrendTopper MediaBuzz Analysis uses the Carnegie Foundation for the Advancement of Teaching’s classifications as the basis to distinguish between Universities and Colleges. The schools were ranked in the last week of March 2012, with a December snapshot as well as the last day of the previous surveys as the base.
TrendTopper MediaBuzz utilizes a mathematical model that ‘normalizes’ the data collected from the Internet, social media, and blogosphere as well as the top 175,000 print and electronic media, as well as new social media as they emerge. The end result is a non-biased analytical tool that provides a gauge of relative values among various institutions, as well as measures of how that value changes over time.
A savvy enrollment manager once told me that a crucial part of his job was getting his college’s name in newspapers and magazines. After all, he said, the more people see an institution’s name, the more familiar it becomes, and the more attractive it seems to prospective students.
He was describing “buzz,” something most colleges crave. In case you didn’t know, the Global Language Monitor will measure it for you.
The Summer / Spring 2012 Edition now includes over 400 schools, including specialty, Art, Design, Music, online, and for-profit institutions. It includes positive or negative movement vs the competition. It also ranks school by MediaBuzz Velocity and Momentum that tells how a school’s (short-term and long-term) brand equity is increasing or decreasing against its peer group, and the other colleges.
Williams Tops Richmond as No.1 in the College Category
Austin, Texas, September 3, 2011 – After four tries, Harvard returned to the top ranking of American universities by Internet Media Buzz, edging out a strong challenge by Northwestern. The University of California, Berkeley, Columbia, Caltech, and MIT – all finishing within 1% of each other – took the No. 3 through No. 6 positions. Stanford returned to the Top Ten at No. 7, followed by the ever-strong Chicago, the University of Texas, and Cornell.
Memorial Church, Harvard
Following were Michigan, the University of Washington, Penn State, Yale, and Wisconsin. Rounding out the Top Twenty were Princeton, Penn, UCLA, Cal Davis, and Georgia Tech.
“The TrendTopper MediaBuzz Rankings measure an institution’s perceived value using the same methodologies used to compare any other products of value, such as BMW vs. Mercedes,” said Paul JJ Payack, the president of Global Language Monitor. “GLM’s TrendTopper MediaBuzz Rankings removes all bias inherent in each of the other published rankings, since they actually reflect what is being said and stated on the billions of web pages that we measure.”
In a remarkable demonstration of the growing influence of the Public Ivies, some fourteen of the Top Thirty schools are public institutions, and now include eight Big Ten schools, six from the Ivy League (Brown and Dartmouth were the exceptions), three Technological Institutes – and four from California’s fabled University system.
Overall, the University of California system, as a whole continues to dwarf all other academic associations, leagues and conferences. This is a fine tribute to a system that has had to endure a continued series of budget cuts and cutbacks.
The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets. This exclusive ranking is based upon GLM’s Narrative Tracking technology. NarrativeTracker analyzes the Internet, blogosphere, the 75,000 print and electronic media, as well as new social media sources (such as Twitter).
Big Ten Conference
The Top 25 Universities by Internet Media Buzz
Rank/University/Last/Comment
1. Harvard University (3) – Dr. Faust sets things aright and Harvard again assumes the No. 1 spot in the survey.
2. Northwestern University (31) – Catapults to No.2 while leading the Big Ten charge up the rankings.
3. University of California, Berkeley (8) – Cal considers itself THE University of California and the rankings back this up.
4. Columbia University (5) – Columbia has never finished out of the Top 10 in the TrendTopper rankings.
5. California Institute of Technology (19) – CalTech nips its East Coast competitor for top tech honors.
6. Massachusetts Institute of Technology (4) – The former ‘Boston Tech’ rejected Harvard’s repeated entreaties to merge in the late 19th century.
7. Stanford University (11) – The former ‘Harvard of the West’ has long emerged from Cantabrigia’s fabled shadow.
8. University of Chicago (2) – Dropped out of the Big Ten in the late 1930s; loss of big-time football doesn’t seem to have hurt their rankings.
9. University of Texas, Austin (10) – It new branding, “What starts here, changes the world’ is more than a slogan.
10. Cornell University (7) – Few know that the Ivy titan is also a Land Grant institution.
11. University of Michigan, Ann Arbor (6) – Took top honors twice in previous surveys.
12. University of Washington (17) – U Dub, as it is affectionately known, is the emerging powerhouse of the Northwest.
13. Pennsylvania State University (24) — Penn State’s new identity campaign has evidently been quite successful.
14. Yale University (9) – Vassar declined an invitation to merge with Yale in 1966.
15. University of Wisconsin, Madison (1) – Had a very strong global media run during the previous cycle.
16. Princeton University (12) – The First Lady’s Alma Mater was originally known as the College of New Jersey.
17. University of Pennsylvania (22) – The Wharton School greatly strengthens Penn’s brand equity.
18. University of California, Los Angeles (16) – Tops in LaLa Land, though USC is making great strides forward.
19. University of California, Davis (13) – Originally established as the agricultural extension of UC Berkeley known as the University Farm.
20. Georgia Institute of Technology (27) – The Yellow Jackets ramble into the Top 20.
21. Georgetown University (14) – Once again, the Top Catholic University in the land.
22. New York University (18) – Growing global ambitions reflected in the global media.
23. Indiana University, Bloomington (46) – Steadily gaining in prestige and the rankings reflect it.
24. Boston College (39) – A generation ago, the Flutie Effect launched the school on its present stellar trajectory.
25. University of California, San Diego (23) – UCSD receives about a billion dollars a year in research grants.
The Top 25 Colleges by TrendTopper MediaBuzz
The College category also produced a new No. 1, Williams College of Massachusetts as a strong No. 1 in the College Division. (Little Three companion schools Amherst and Wesleyan claimed the No. 7 and thirteen spots, respectively.)
Williams is the fifth different college to take the top spot since these rankings began, which now have been represented by the South (Davidson), the West (Colorado College), the East (Wellesley College) and the Midwest (Carleton College). Wellesley was also the only Women’s College to top a general college ranking.
In another first, three of the Claremont Colleges finished in the Top Ten: No. 4 Claremont McKenna, No. 5 Harvey Mudd, and No. 6 Pomona. In addition, another Claremont College, Scripps — the Women’s College, finished at No. 18.
The Top 25 Colleges by TrendTopper MediaBuzz
Rank / Colleges Fall 2011
Williams College Museum
1. Williams College – The Ephs (or is it Blue Cows?) set the standard, once again, however a first in Internet MediaBuzz..
2. University of Richmond — Richmond looking stronger and stronger in the classroom, the athletic field and the media.
3. Union College – A sometimes overlooked gem of a school making strides in the Internet age.
4. Claremont McKenna College – CMC marks the beginning of the Claremont Colleges surge.
5. Harvey Mudd College – One of the top technical schools in the nation finally getting it due.
6. Pomona College – Perhaps the most akin to Williams on the list (minus the SoCal climate and beaches).
7. Wesleyan University – Firmly wedged between Williams and Amherst, as is its usual fate.
8. The Juilliard School – A school that truly deserves to be in the nation’s Top Ten, though it is often relegated to ‘Unranked’ or ‘Other’ categories.
9. Carleton College – A past No.1 that continues to gain in global reputation.
10. Bates College – With Colby and Bowdoin, one of the three little Ivies from the state of Maine.
11. Pratt Institute – Pratt’s mission is to educate artists and creative professionals and, indeed, that is what it does.
12. Amherst College – Always lurking near the top of the Liberal Arts College rankings.
13. Wellesley College – The only Woman’s College to achieve No. 1 in any comprehensive national rankings.
14. Bryn Mawr College – Katy Hepburn would be proud of how the little school has come of age (125th anniversary).
15. Middlebury College – Such a large global footprint for such a small school.
16. Bowdoin College – Used to boast of being the first US college to witness the sunrise.
17. Smith College – The women’s school of the Five Colleges Consortium around Amherst, Massachusetts.
18. Scripps College – Yet another of the Claremont Colleges to emerge into the top ranks.
19. Bucknell University – Bucknell is the largest private Liberal Arts college in the nation and its outsized reputation is beginning to reflect this fact.
20. Oberlin College – From the Arb to the Arch the college holds many firsts in American academic history, such as the first co-ed college to graduate a woman.
21. Colorado College – CC, of Block Plan fame, was the first No. 1 west of the Mississippi.
22. School of the Art Institute of Chicago – SAIC deserves to be in the top reaches of any serious collegiate ranking.
23. Babson College – Specialized in entrepreneurship before entrepreneurship was cool.
24. United States Military Academy – Army and Navy were considered part of the traditional Ivy League a century before the Ivy Group sports conference was formed.
25. United States Air Force Academy — Service Academies are amazingly unranked by US News and others
The Top Specialty Schools.
Top Engineering Schools: CalTech, MIT, Georgia Tech (College: Harvey Mudd)
Top Online/For Profit Schools: the University of Phoenix.
Top Business School: Babson College
Top Christian School: Wheaton College, IL
Top Military Academy: United States Military Academy
Top Multi-disciplinary Art & Design School: Pratt Institute
Top School of Art: School of the Art Institute of Chicago (SAIC)
Top Music School: the Julliard School
Top Catholic University: Georgetown University
Top Catholic College: College of the Holy Cross
The Global Language Monitor publishes the TrendTopper Media Buzz College and University Rankings, twice a year, with spring and fall editions. Many institutions of higher education, including Wisconsin, Harvard, Boston College, and Vanderbilt have used the rankings as a validation of their recent reputation management decisions.
About The Global Language Monitor
Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English. Since 2003, GLM has launched a number of innovative products and services monitoring the Internet, the Blogosphere, Social Media as well as the Top 75,000 print and electronic media sites.
Wisconsin Tops Chicago and Harvard in Universities; Davidson over Occidental and Williams in Colleges
.
Historic Re-alignment of what is considered an ‘elite’ school
.
AUSTIN, Texas January 11, 2011 (Updated) — The University of Wisconsin at Madison, one of the nation’s most storied land-grant institutions, leaped over Chicago, Harvard, MIT, Columbia and two-time defending No. 1 (and fellow Big Ten academic powerhouse) Michigan, as the Top University according to the TrendTopper MediaBuzz Internet analysis released by the Global Language Monitor.
There have now had three different schools taking the top spot for Universities in the last three years: Harvard, Michigan and now Wisconsin. As for Harvard, it slipped to No. 3, while the University of Chicago moved into the No. 2 spot. Cornell University and the University of California at Berkeley broke into the Top Ten, knocking out Stanford and Princeton. UCLA also fell out of the Top Ten. Other big movers included Georgetown, California-Davis and CalTech, each moving up 10 or more spots.
“The ‘flight to quality’ continues unabated. The savvy consumer of the education marketplace appears centered on the price-sensitive ‘public ivies’ and technology-centered schools, as well as on-line alternatives. The solidly performing ‘little ivies’ are now now fairly well distributed across the country– and are holding their own,” said Paul JJ Payack, President of the Global Language Monitor.” One aftermath of the recent recession is that consumers understand that it is smart not to accept ‘retail pricing’ and that colleges are no different in this regard from any other institution.”
The TrendTopper MediaBuzz Rankings are a way of seeing the schools through the eyes of the world at large. It is a democratic, self-generating ratings system, since it captures the brand equity associated with each of these fine institutions. GLM’s TrendTopper MediaBuzz Rankings actually removes all bias inherent in each of the other published rankings, since they actually reflect what is being said and stated on the billions of web pages that we measure.
The TrendTopper MediaBuzz Analysis uses the Carnegie Foundation for the Advancement of Teaching’s classifications as the basis to distinguish between Universities and Liberal Arts Colleges. The schools were ranked in the last week of December with a mid-year snapshot, and the last day of 2009 as the base.
TrendTopper MediaBuzz utilizes a mathematical model that ‘normalizes’ the data collected from the Internet, social media, and blogosphere as well as the top 75,000 print and electronic media. The end result is a non-biased analytical tool that provides a gauge of relative values among various institutions, as well as measures of how that value changes over time.
The Top Ten Universities by the TrendTopper MediaBuzz Internet rankings follow.
1. Univ. of Wisconsin—Madison
2. University of Chicago
3. Harvard University
4. Mass. Institute of Technology
5. Columbia University
6. Univ. of Michigan—Ann Arbor
7. Cornell University
8. University of California–Berkeley
9. Yale University
10. University of Texas—Austin
.
The Top Twenty Universities now include four Ivy League schools, four Public Ivy’s (two from the Big Ten), one technological institute and the always formidable University of Chicago.
The College category also produced a new No. 1, Davidson College of North Carolina. This is the fourth different college to take the top spot since these rankings began which now have been represented by the West (Colorado College), the East (Wellesley College) and the Midwest (Carleton College). Wellesley was also the only Women’s College to top a general college ranking.
Davidson, as well as L.A.’s Occidental College (where President Obama spent his first year in college) both leaped over the Little Three (Amherst, Williams and Wesleyan University) as well as all three previous No. 1’s.
The Top Ten Colleges by the TrendTopper MediaBuzz Internet rankings follow.
1. Davidson College
2. Occidental College
3. Williams College
4. Wesleyan University
5. Carleton College
6. Amherst College
7. Bucknell University
8. Oberlin College
9. United States Air Force Academy
10. Pomona College
The Top Ten among colleges included Bucknell, Oberlin, Pomona and the US Air Force Academy. The Top Twenty included the Little Three, four of the former Seven Sisters (though Vassar is now co-ed), two Patriot League schools, two US Service Academies, the top Catholic College in the US (College of the Holy Cross), two of the Claremont Colleges, and two schools that are not included in the traditional college rankings: the Juilliard School and Pratt Institute, both in New York City.
The TrendTopper MediaBuzz Rankings are the only to include specialty schools, such as Art, Business, Design, Music, as well as Internet-based (and for-profit) All these were included in the College category with the exception of the online university, which was assigned to the University category.
2011 TrendTopper MediaBuzz Internet “Brand Equity” Rankings
Wisconsin Tops Chicago and Harvard in Universities; Davidson over Occidental and Williams in Colleges
.
Historic Re-alignment of what is considered an ‘elite’ school
.
AUSTIN, Texas December 30, 2010 — The University of Wisconsin at Madison, one of the nation’s most storied land-grant institutions, leapt over Chicago, Harvard, MIT, Columbia and two-time defending No. 1 (and fellow Big Ten academic powerhouse) Michigan, as the Top University according to the TrendTopper MediaBuzz Internet analysis released by the Global Language Monitor.
There have now had three different schools taking the top spot for Universities in the last three years: Harvard, Michigan and now Wisconsin. As for Harvard, it slipped to No. 3, while the University of Chicago moved into the No. 2 spot. Cornell University and the University of California at Berkeley broke into the Top Ten, knocking out Stanford and Princeton. UCLA also fell out of the Top Ten. Other big movers included Georgetown, California-Davis and CalTech, each moving up ten or more spots.
“The ‘flight to quality’ continues unabated. The savvy consumer of the education marketplace appears centered on the price-sensitive ‘public ivies’ and technology-centered schools, as well as on-line alternatives. The solidly performing ‘little Ivies’ are now now fairly well distributed across the country– and are holding their own,” said Paul JJ Payack, President of the Global Language Monitor.” One aftermath of the recent recession is that consumers understand that it is smart not to accept ‘retail pricing’ and that colleges are no different in this regard from any other institution.”
The TrendTopper MediaBuzz Rankings are a way of seeing the schools through the eyes of the world at large. It is a democratic, self-generating ratings system, since it captures the brand equity associated with each of these fine institutions. GLM’s TrendTopper MediaBuzz Rankings actually removes all bias inherent in each of the other published rankings, since they actually reflect what is being said and stated on the billions of web pages that we measure.
The TrendTopper MediaBuzz Analysis uses the Carnegie Foundation for the Advancement of Teaching’s classifications as the basis to distinguish between Universities and Liberal Arts Colleges. The schools were ranked in the last week of December with a mid-year snapshot, and the last day of 2009 as the base.
TrendTopper MediaBuzz utilizes a mathematical model that ‘normalizes’ the data collected from the Internet, social media, and blogosphere as well as the top 75,000 print and electronic media. The end result is a non-biased analytical tool that provides a gauge of relative values among various institutions, as well as measures of how that value changes over time.
The Top Twenty Universities by the TrendTopper MediaBuzz Internet rankings follow.
Univ. of Wisconsin—Madison
University of Chicago
Harvard University
Mass. Institute of Technology
Columbia University
Univ. of Michigan—Ann Arbor
Cornell University
University of California–Berkeley
Yale University
University of Texas—Austin
Stanford University
Princeton University
University of California — Davis
Georgetown University
Duke University
University of California—Los Angeles
University of Washington
New York University
California Institute of Technology
Johns Hopkins University
The Top Ten Universities now include four Ivy League schools, four Public Ivy’s (two from the Big Ten), one technological institute and the always formidable University of Chicago.
We have now three different schools taking the top spot for Universities in the last three Years: Harvard, Michigan and now Wisconsin.
As for Harvard, it slipped to No. 3, while the University of Chicago moved into the No. 2 spot. Cornell University and the University of California at Berkeley broke into the Top Ten, knocking out Stanford and Princeton. UCLA also fell out of the Top Ten.
Other big movers included Georgetown, California-Davis and CalTech, all moving up ten or more spots.
The College category also produced a new No. 1, Davidson College of North Carolina. This is the fourth different college to take the top spot since these rankings began which now have been represented by the West (Colorado College), the East (Wellesley College) and the Midwest (Carleton College). Wellesley was also the only Women’s College to top a general college ranking.
Davidson, as well as L.A.’s Occidental College (where President Obama spent his first year in college) both leapt over the Little Three (Amherst, Williams and Wesleyan University) as well as all three previous No. 1’s: Carleton College, Wellesley College, and Colorado College.
The Top Twenty Colleges by the TrendTopper MediaBuzz Internet rankings follow.
Davidson College
Occidental College
Williams College
Wesleyan University
Carleton College
Amherst College
Bucknell University
Oberlin College
United States Air Force Academy
Pomona College
Wellesley College
Juilliard School of Music
Vassar College
Pratt Institute
United States Military Academy
Smith College
Bowdoin College
College of the Holy Cross
Claremont McKenna College
Bryn Mawr College
The Top Ten among colleges included Bucknell, Oberlin, Pomona and the US Air Force Academy. The Top Twenty included the Little Three, four of the former Seven Sisters (though Vassar is now co-ed), two Patriot League schools, two US Service Academies, the top Catholic College in the US (College of the Holy Cross), two of the Claremont Colleges, and two schools that are not included in the traditional college rankings: the Juilliard School and Pratt Institute, both in New York City.
The TrendTopper MediaBuzz Rankings are the only to include specialty schools, such as Art, Business, Design, Music, as well as Internet-based (and for-profit) All these were included in the College category with the exception of the online university, which was assigned to the University category.
In addition, the BOC notation signifies Best of Class; it is noted for those schools that are either first in the overall ranking, or first in a specific classification.
Top in the US/Best of Class (BOC) designation was awarded for:
Top University: University of Wisconsin, Madison
Top College: Davidson College
Top Engineering Hybrid School: The Cooper Union
Top Business: Babson College
Top Art and Design School: Pratt Institute
Top Art School: School of the Art Institute of Chicago (SAIC)
Top Music School: The Juilliard School
Top Online University: University of Phoenix
Top Christian School: Wheaton College, Illinois
Top Catholic College: College of the Holy Cross
Top Catholic University: Georgetown University
Top Service Academy: United States Air Force Academy
Top Outré College (New Category): Oberlin
The rankings also include the Biggest Movers for both colleges and universities and the Top States for Top Colleges.
The Universities that gained the most ‘media momentum’ since our last analysis were:
Worcester Polytechnic Institute
Miami University—Oxford
Lehigh University
Cal Poly—San Luis Obispo
University of California—Irvine
CUNY-Queens
Georgetown University
Mills College
University of Denver
Rice University
The Colleges that have gained the most ‘media momentum’ since our last analysis were:
.
Smith College
Trinity College CT
St. John’s College MD
School of Visual Arts (NY)
Fashion Institute of Technology
St Lawrence University
Swarthmore College
Hampshire College
Gettysburg College
Oberlin College
In addition, each of the forty-two states with top colleges is listed with the combined rankings of colleges and universities within the state.
The top five states for top colleges, along with the number of top colleges within the states include:
New York (45)
California (30)
Massachusetts (25)
Pennsylvania (22)
Illinois (12)
The 2011 TrendTopper MediaBuzz Internet Rankings contains all of the above information on the Top 300 US Colleges and Universities, with added detail.
About The TrendTopper MediaBuzz Rankings
GLM created the TrendTopper MediaBuzz Rankings to remove all bias that we saw as inherent in each of the other published rankings, be they peer assessments, the opinion of high school guidance counselors, the ratio of endowment to number of students, number of left-leaning professors, and all the rest.
The 53 page guide includes the following:
Why another college guide; why TrendTopper MediaBuzz?
Introduction – A New Reality
Highlights for Winter/Spring 2011
About TrendTopper MediaBuzz™
Top Universities for Winter/Spring 2011
Top Colleges for Winter/Spring 2011
Universities with Greatest Change
Biggest Movers – Universities
Biggest Movers – Colleges
Top States for Top Schools
TrendTopper MediaBuzz Backgrounder
We found it highly interest that many institutions used our rankings as a validation of their recent reputation management decisions:
Harvard University: “Rankings highlight correlation between university prestige and media coverage … Indeed, the study seems to validate the Harvard Kennedy School’s recent decision to rebrand itself. Known as the Kennedy School of Government until last spring, the public policy and administration changed its shorthand so that it includes the word “Harvard”.
GLM’s College Reputation Management Services are part of our TrendTopper Branding Services.
Boston College: “University Spokesman Jack Dunn said, “Boston College’s ranking in this study serves as an affirmation of what we have long believed. Academic research and accomplishments along with media citations and this recent ranking are all affirmations of the growing steam of this university.” The major factors that contributed to BC’s high ranking were a well-published academic community, a strong public relations office, and a successful sports program in recent years.
Vanderbilt University: “… when prospective students, faculty, friends and neighbors hear ‘Vanderbilt’ they associate it with excellent academic programs, innovative research, world class health care, the best students, a gorgeous campus, a dynamic hometown, rockin’ athletics and more. And, by one measure at least, we’re succeeding.”
Chronicle of Higher Education: “[GLM’s TrendTopper analysis] is at least one measure of wealth, success and prestige,” Hoover said. “Even on campuses where presidents do not put too much stock into rankings themselves, it is something they must think about” because alums and top students pay attention to them. – Eric Hoover, marketing strategies, Chronicle of Higher Education, quoted in Harvard Crimson.
The TrendTopper MediaBuzz Rankings are a way of seeing the schools through the eyes of the world at large. It is a democratic, self-generating ratings system, since it captures the brand equity associated with each of these fine institutions. GLM’s TrendTopper MediaBuzz Rankings actually removes all bias inherent in each of the other published rankings, since they actually reflect what is being said and stated on the billions of web pages that we measure.
We are Up-to-date, as in, we are an on-going, longitudinal study. Our rankings are fresh, current and updated continually throughout the year. You will never need to wait until the first week in September to see how your schools are ranking.
We Provide Brand Analysis. Schools are either hot, or they’re not. We tell you how your schools rank, as brands. Every school on our list has made the cut! Every school is considered a good school, if not a great school.
We Measure Brand Equity; the perceived value of your school. Penn is a great (Ivy League) school, but Penn State (before the scandal) was nearly equivalent (No. 22 vs No. 24) in brand equity. After reading our report you can then ask yourself, is it worth the difference in price?
The World vs. The Deans. Other rankings are inherently biased. You need to stop and think – does my future employer really care about how other deans rank my school? Get real. The only question he or she actually cares about is can you do the work?
We continually update the Top 300 Colleges and Universities Guide throughout the year, so the information that you receive is always fresh and up-to-date.
We are Inclusive, listing Internet and Specialty Schools. It’s important to understand the rankings for Julliard and Cooper Union, as well as schools like the University of Phoenix, historical Black Colleges, and the notoriously underrepresented City University of New York. We even rank schools that opt-out of traditional rankings, such as Bard.
About The TrendTopper MediaBuzz Rankings
GLM created the TrendTopper MediaBuzz Rankings to remove all bias that we saw as inherent in each of the other published rankings, be they peer assessments, the opinion of high school guidance counselors, the ratio of endowment to number of students, number of left-leaning professors, and all the rest.
We found it highly interest that many institutions used our rankings as a validation of their recent reputation management decisions:
Harvard University: “Rankings highlight correlation between university prestige and media coverage … Indeed, the study seems to validate the Harvard Kennedy School’s recent decision to rebrand itself. Known as the Kennedy School of Government until last spring, the public policy and administration changed its shorthand so that it includes the word “Harvard”.
Boston College: “University Spokesman Jack Dunn said, “Boston College’s ranking in this study serves as an affirmation of what we have long believed. Academic research and accomplishments along with media citations and this recent ranking are all affirmations of the growing steam of this university.” The major factors that contributed to BC’s high ranking were a well-published academic community, a strong public relations office, and a successful sports program in recent years.
Vanderbilt University: “… when prospective students, faculty, friends and neighbors hear ‘Vanderbilt’ they associate it with excellent academic programs, innovative research, world class health care, the best students, a gorgeous campus, a dynamic hometown, rockin’ athletics and more. And, by one measure at least, we’re succeeding.”
Chronicle of Higher Education: “[GLM’s TrendTopper analysis] is at least one measure of wealth, success and prestige,” Hoover said. “Even on campuses where presidents do not put too much stock into rankings themselves, it is something they must think about” because alums and top students pay attention to them. – Eric Hoover, marketing strategies, Chronicle of Higher Education, quoted in Harvard Crimson.
How TrendTopper enhances college reputation by differentiating ‘brand’ among peers
The Global Language Monitor today announced TrendTopper MediaBuzz Reputation Management (TMRM) solution for higher education. Using TrendTopper, colleges and universities can enhance their standings among peers by assessing their strengths and weaknesses in any number of areas. TrendTopper measures what is important to colleges’ and their various constituencies on the Internet, in social media, the blogosphere, as well as the global print and electronic media. TrendTopper can help colleges and universities distinguish themselves among peers – as well as helping ensure that key messages are getting though the clutter.
“At a time when a few students more or less can change an institution’s revenue stream from positive to negative, or mean an even bigger bite out of the endowment, brand equity moves from an interesting concept to an imperative,” said Paul JJ Payack, president of TrendTopper Technologies. “Movement within a Peer Group, expanding an institution’s Peer Group, or, even, moving from one Peer Group to another can spell ultimate success, or failure, for that particular institution.”
Colleges and universities have one more element that is critical to their ultimate success — the fact that they are linked to other colleges by reputation (Peer Groups or Cohorts), which extend in many ways beyond and across conferences and leagues. These include geographic proximity, religious affiliation, similar test scores, political outlook, or long-time sports rivalries,
Institutions can use TrendTopper methodologies to determine strengths and weaknesses vs. their peer group or any other criteria they find relevant, answering questions, such as:
We have little knowledge of how we are perceived in Social Media. What we don’t know can’t be shaped. Can you help us there?
How is our institution perceived by the public at large? We have a strong reputation among high school guidance counselors and peer assessments, but parents (and students) want to know about potential employers?
We are known for our excellent liberal arts programs, but we feel our information technology offering lags in recognition. Our competitors annually enroll about 20% more students for what we see an equal (or even lesser) curriculum. What can we do?
We know that we receive a large share of voice with our monthly survey from the econ department, what can we do to replicate this success?
We don’t have a football [or lacrosse or dance or bioengineering] program. Everyone else in our peer group has one. Does it make a difference?
Most students now go first to Wikipedia to find an answer. This applies Colleges and Universities, as well. We don’t agree with our Wikipedia assessment. What do we do here?
College and University Rankings
Global Language Monitor’s TrendTopper College and University Internet Rankings is published twice a year. The next Internet Rankings will be announced in April, 2009
The TrendTopper MediaBuzz Rankings is a way of seeing the schools through the eyes of the world at large. As with any brand, prospective students, alumni, employers, and the world at large believe that students who are graduated from such institutions will carry on the all the hallmarks of that particular school.
TrendTopper MediaBuzz Rankings remove all bias that we saw as inherent in each of the other published rankings, be they peer assessments, the opinion of high school guidance counselors, the ratio of endowment to number of students, number of left-leaning professors, and all the rest.
Many institutions of higher education, including Harvard, Boston College, and Vanderbilt have used the rankings as a validation of their recent reputation management decisions.
About The Global Language Monitor
Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English. For more information, call 1.512.801.6823, email pauljjpayack@gmail.com, or visit www.LanguageMonitor.com.
Calif, Mass, Pa, Ill, Ohio, Va, Texas, NC and Minn follow
AUSTIN, Texas. (August 26, 2010) — New York state has been named the Top State for Top Colleges followed by California, Massachusetts, Pennsylvania and Illinois. Ohio, Virginia, Texas, North Carolina and Minnesota rounded out the Top Ten. The list was assembled by the Global Language Monitor in its twice yearly TrendTopper Media Buzz analysis of the nation’s Top 300 Colleges and Universities.
“The TrendTopper MediaBuzz Rankings is a democratic, self-generating ratings system, since it captures the brand equity associated with each of these fine institutions. We survey social media such as Twitter, as well as the Internet, blogosphere, and the global print and electronic media.” said Paul JJ Payack, the president of Global Language Monitor. “As such, we remove the biases inherently built into each of the other published rankings. For example, US News recently announced that it has changed a key component to their rankings thereby lowering the value of year-by-year comparisons.”
The Top Ten States with the Most Top Colleges are listed below. Listings include Ranking, the number of top schools in parentheses, the Top University and College, National Best of Class Institutions and Top Surprises for each state.
Asterisks (*) indicate National Best-in-Class
State Rank
No. 1
New York (44)
Top College
Vassar College
Top University
Columbia University
Top Academy
United States Military Academy *
Top Music School
Juilliard School *
Top Design School
Pratt Institute *
Top Surprise
NY as the No. 1 State
No. 2
California (29)
Top College
Pomona College
Top University
University of California—Los Angeles
Top Surprise
Stanford &UC San Diego top Berkeley
No. 3
Massachusetts (25)
Top University
Harvard University
Top College
Williams College
Top Business College
Babson College *
Top Engineering School
Massachusetts Institute of Technology *
Top Catholic School
College of the Holy Cross *
Top Surprise
Amherst falls out of Top 10
No. 4
Pennsylvania (22)
Top University
Pennsylvania State University
Top College
Bucknell University
Top Surprise
Penn State over U of Pennsylvania
No. 5
Illinois (13)
Top University
University of Chicago
Top College
Wheaton College
Top Christian College
Wheaton College *
Top Surprise
Northwestern University at No. 39
No. 6
Ohio (11)
Top University
Ohio State University—Columbus
Top College
Kenyon College
Top Surprise
Oberlin College Slips
No. 7
Virginia (10)
Top College
University of Richmond
Top University
Virginia Tech
Top Surprise
VT over UVA
No. 8
Texas (10)
Top University
University of Texas—Austin
Top College
Austin College
Top Surprise
UT breaks into the Top Ten
No. 9
North Carolina (8)
Top University
Duke University
Top College
Davidson College
Top Surprise
UNC falls out of Top Ten
No. 10
Minnesota (8)
Top College
Carleton College *
Top University
University of Minnesota
Top Surprise
Capella now No. 2 Internet School
.
The complete listings of all the states can be found here.
The Global Language Monitor publishes the TrendTopper Media Buzz College and University Rankings. twice a year, with spring and fall editions. Many institutions of higher education, including Harvard, Boston College, and Vanderbilt have used the rankings as a validation of their recent reputation management decisions.
The TrendTopper MediaBuzz Rankings are a way of seeing the schools through the eyes of the world at large. It is a democratic, self-generating ratings system, since it captures the brand equity associated with each of these fine institutions,” said Paul JJ Payack, the president of Global Language Monitor. “GLM’s TrendTopper MediaBuzz Rankings actually removes all bias inherent in each of the other published rankings, since they actually reflect what is being said and stated on the billions of web pages that we measure.
Summer/Spring 2010
Top 150 Colleges
Rank
1 Carleton College
2 Williams College
3 Pomona College
4 Middlebury College
5 University of Richmond
6 Wellesley College
7 Vassar College
8 Union College
9 Cooper Union
10 Hamilton College
11 United States Military Academy
12 Colgate University
13 Sarah Lawrence University
14 Colorado College
15 College of the Holy Cross
16 Pratt Institute
17 Bard College
18 Bucknell University
19 Reed College
20 Drew University
21 Harvey Mudd College
22 Davidson College
23 Occidental College
24 Skidmore College
25 Claremont McKenna College
26 United States Naval Academy
27 DePauw University
28 Wheaton College IL
29 Augustana College
30 Barnard College
31 United States Air Force Academy
32 Furman University
33 Morehouse College
34 Macalester College
35 SUNY—Purchase
36 Mount Holyoke College
37 Babson College
38 Colby College
39 Juilliard School
40 Lafayette College
41 Virginia Military Institute
42 Washington and Lee University
43 Haverford College
44 Alfred University
45 Juniata College
46 Calvin College
47 Ithaca College
48 University of Puget Sound
49 Spelman College (GA)
50 Amherst College
51 Rhode Island School of Design
52 Siena College
53 Wesleyan University
54 Emerson College
55 St Olaf College
56 Bates College
57 Dickinson College
58 University of Northern Iowa
59 Knox College
60 Kenyon College
61 Pitzer College
62 Grinnell College
63 Austin College
64 Scripps College
65 Bryn Mawr College
66 School of the Art Institute of Chicago
67 Oberlin College
68 Presbyterian College
69 Bentley College
70 California Institution of the Arts
71 Ursinus College
72 Bowdoin College
73 College of Charleston
74 Kalamazoo College
75 Augustana College
76 Connecticut College
77 Willamette University
78 Agnes Scott College
79 Rollins College
80 Simmons College
81 Fisk University
82 Sweet Briar College
83 Rowan University
84 Centre College
85 Coe College
86 Earlham College
87 Berklee College of Music
88 Wofford College
89 Denison University
90 Illinois Wesleyan University
91 Beloit College
92 Minneapolis College of Art and Design
93 Goucher College
94 Hampshire College
95 Swarthmore College
96 Berry College
97 Muhlenberg College
98 Franklin and Marshall College
99 Rhodes College
100 Wittenberg University
101 Hobart College
102 Lewis and Clark
103 Berea College
104 Hartwick College
105 Manhattanville College
106 Lake Forest College
107 Curtis Institute of Music
108 California College of the Arts
109 Cleveland Institute of Music
110 New College of South FL
111 Sewanee—University of the South
112 Birmingham Southern college
113 Linfield College
114 College of Wooster
115 Allegheny College
116 Wabash College
117 United States Coast Guard Academy
118 United States Merchant Marine Academy
119 Corcoran College of Art and Design
120 University of Mary Washington
121 Hampden – Sydney College
122 Fashion Institute of Technology
123 Hood College
124 Elizabethtown College
125 Millsaps College
126 Baldwin – Wallace College
127 St Michael’s College
128 Gustavus Aldolphus
129 SUNY—Geneseo
130 New England Conservatory of Music
131 Gettysburg College
132 Hendrix College
133 Smith College
134 Whitman College
135 Olin College
136 Guilford College
137 School of Visual Arts
138 Trinity College
139 Southwestern University
140 St. John’s College
141 College of New Jersey
142 Wheaton College MA
143 St Lawrence University
144 Eugene Lang College of New School U.
145 Susquehanna University
146 Westmont College
147 Lawrence University
148 University of Minnesota Morris
149 Hillsdale College
150 Bennington College
The Global Language Monitor publishes the TrendTopper Media Buzz College and University Rankings. twice a year, with spring and fall editions. Many institutions of higher education, including Harvard, Boston College, and Vanderbilt have used the rankings as a validation of their recent reputation management decisions.
The complete report, including short term and long term change, rankings by state, and complete PQI index is available for $998. For more information, call 1.925.367.7557 or email pjjp@post.harvard.edu
The TrendTopper MediaBuzz Rankings are a way of seeing the schools through the eyes of the world at large. It is a democratic, self-generating ratings system, since it captures the brand equity associated with each of these fine institutions,” said Paul JJ Payack, the president of Global Language Monitor. “GLM’s TrendTopper MediaBuzz Rankings actually removes all bias inherent in each of the other published rankings, since they actually reflect what is being said and stated on the billions of web pages that we measure.
Summer/Spring 2010
Top 150 Universities
Rank
1 University of Michigan—Ann Arbor
2 Harvard University
3 University of Chicago
4 University of California—Los Angeles
5 Stanford University
6 Massachusetts Institute of Technology
7 University of Texas—Austin
8 Princeton University
9 Yale University
10 Columbia University
11 Washington University in St. Louis
12 Cornell University
13 University of California—San Diego
14 University of California–Berkeley
15 University of Wisconsin—Madison
16 Pennsylvania State University
17 University of Washington
18 Duke University
19 University of Pennsylvania
20 Johns Hopkins University
21 New York University
22 Virginia Tech
23 University of Virginia
24 University of Minnesota
25 University of Rochester
26 Michigan State University
27 University of California — Davis
28 Boston University
29 Purdue University
30 University of Connecticut
31 University of Florida
32 University of North Carolina—Chapel Hill
33 Ohio State University—Columbus
34 University of Kentucky
35 California Institute of Technology
36 Indiana University—Bloomington
37 University of Arizona
38 Rutgers, the State University of NJ
39 Northwestern University
40 University of California—Santa Cruz
41 Arizona State University
42 Carnegie Mellon University
43 University of Southern California
44 University of Colorado—Boulder
45 University of Georgia
46 University of Iowa
47 Georgia Institute of Technology
48 University of Illinois—Urbana – Champaign
49 Boston College
50 Georgetown University
51 University of Notre Dame
52 Tufts University
53 University of Pittsburgh
54 Emory University
55 University of South Carolina—Columbia
56 Vanderbilt University
57 University of Delaware
58 University of California—Santa Barbara
59 Texas A&M University
60 Dartmouth College
61 Syracuse University
62 University of Phoenix
63 Brown University
64 American University
65 Iowa State University
66 University of Missouri—Columbia
67 University of Miami
68 University of New Hampshire
69 George Washington University
70 University of Kansas
71 University of Oregon
72 University of California—Irvine
73 University of Oklahoma
74 University of Maryland—College Park
75 Loyola University Chicago
76 Tulane University
77 Washington State University
78 North Carolina State University—Raleigh
79 Case Western Reserve University
80 Kansas State University
81 Northeastern University
82 Auburn University
83 University of Alabama
84 Drexel University
85 Baylor University
86 University of Massachusetts—Amherst
87 Fordham University
88 Wake Forest University
89 DePaul University
90 Villanova University
91 Rice University
92 Brigham Young University—Provo
93 University of Vermont
94 Howard University
95 University of California—Riverside
96 Clemson University
97 Colorado State University
98 Chapman University
99 University of Tennessee
100 Brandeis University
101 University of Arkansas
102 Santa Clara University
103 Marquette University
104 Rochester Inst. of Technology
105 Southern Methodist University
106 University of Redlands
107 University of San Diego
108 University of Dayton
109 Hofstra University
110 Lehigh University
111 St Louis University
112 Rensselaer Polytechnic Institute
113 Yeshiva University
114 Pepperdine University
115 Gonzaga University
116 SUNY—Stony Brook
117 Tuskegee University
118 University of Denver
119 College of William and Mary
120 Illinois Institute of Technology
121 James Madison University
122 Howard University (DC)
123 Kaplan University
124 Stetson University
125 University of the Pacific
126 CUNY-City College
127 Texas Christian University
128 Fairfield University
129 Loyola University New Orleans
130 Binghamton University
131 Catholic University of America
132 University at Buffalo—SUNY
133 Elon University
134 Seattle University
135 CUNY-Brooklyn
136 New Jersey Institute of Technology
137 Stevens Institute of Technology
138 Colorado School of Mines
139 Capella University
140 Morgan State University
141 Truman State University
142 Evergreen State
143 Clarkson University
144 Mills College
145 University of Tulsa
146 Clark University
147 Rose-Hulman
148 Quinnipiac University
149 Worcester Polytechnic Institute
150 CUNY-Baruch
152 Miami University—Oxford
153 Michigan Technological University
154 University of Dallas
155 University of Missouri—Rolla
156 Cal Poly—San Luis Obispo
157 Dillard University (LA)
158 University of San Francisco
159 Florida A&M University
160 Xavier University of Louisiana
161 Loyola Marymount University
162 CUNY-Hunter College
163 The Citadel
164 CUNY-Queens
165 University of Utah
The Global Language Monitor publishes the TrendTopper Media Buzz College and University Rankings. twice a year, with spring and fall editions. Many institutions of higher education, including Harvard, Boston College, and Vanderbilt have used the rankings as a validation of their recent reputation management decisions.
The complete report, including short term and long term change, rankings by state, and complete PQI index is available. For more information, call 1.925.367.7557 or email pjjp@post.harvard.edu
Pomona College is currently ranked sixth out of all colleges on The Global Language Monitor’s TrendTopper MediaBuzz College and University Rankings.
The report, released biannually, ranks colleges and universities in terms of their presence in international print and electronic media. The report is meant to assess schools’ media awareness and global reputations.
Pomona rose from its position of 21 in the spring 2009 college rankings to sixth this previous fall. The top-ranked college was Wellesley College, while the University of Michigan topped the university rankings.
“During 2008-09, Pomona College was mentioned more than 2,800 times in print, broadcast, and on online news sites, a record for the nine years we’ve been tracking,” said Cynthia Peters, Director of Media Relations at Pomona College. (Read More.)
GLM’s Top 300 Colleges and Universities Spring 2010 Edition will be released Week of May 24th.
Austin, TX December 8, 2009 – The Global Language Monitor today announced the immediate availability of the TrendTopper MediaBuzz College and University Rankings. Unlike other college guides, it is published twice a year, with spring and fall editions. This means that readers can make crucial decisions using information from near real time rankings. The data for the current edition is accurate as of November 1, 2009. The 73-page guide is available for download from the Global Language Monitor site.
The guide uses exclusive TrendTopper MediaBuzz™ analyses of the nation’s colleges and universities according their appearance in the global print and electronic media, on the Internet throughout the blogosphere, and including social media such as Twitter. The GLM rankings are also the first to include specialty schools, such as Art, Business, Music and Engineering schools, as well as online universities.
“TrendTopper MediaBuzz Rankings remove all bias that we saw as inherent in each of the other published rankings, be they peer assessments, the opinion of high school guidance counselors, the ratio of endowment to number of students, number of left or right-leaning professors, and all the rest,” said Paul JJ Payack, the president of Global Language Monitor.“The TrendTopper MediaBuzz Rankings are a way of seeing the schools through the eyes of the world at large. As with any brand, prospective students, alumni, employers, and the world at large believe that students who are graduated from such institutions will carry on the all the hallmarks of that particular school.”
Institutions are ranked by overall presence, and how quickly they are moving over the short and long-term. In addition, the study reveals the actual scores that separate the Top 225 Colleges and Universities from one another. In addition, the schools are ranked by their position in their state.
Many institutions of higher education, including Harvard, Boston College, and Vanderbilt have used the rankings as a validation of their recent reputation management decisions.
Since TrendTopper MediaBuzz ranks overall media awareness and strength of a school’s ‘brand’ or reputation, the Global Language Monitor included specialty schools, which were included in the College category with the exception of the online universities, which was assigned to the University category.
In the University category, the University of Michigan moved up three places to the top spot, while Harvard saw a decline in Media Buzz citations of some 20%. Other major movers include MIT jumping from No. 16 to No. 2 and North Carolina, another public ivy, movinginto the Top Ten, with California—Berkeley moving from No.10 to No. 6.
In the College category, Wellesley overtook Colorado College, Williams and Amherst to claim the No. 1 position, a first for a women’s college. Pomona College, one of California’s Claremont Colleges re-emerged in the Top Ten, and Eugene Lang College of New School University debuted at a very strong No. 9.
The Top Specialty schools listed in their categories as well as overall rank are listed below.
Top Business school was Babson College was the Top Business (67 overall, college).
Top Art and Design schools were Rhode Island School of Design (RISD) (27 overall, college), Pratt Institute (28 overall, college), and the School of the Art Institute of Chicago (47 overall, college).
Top Engineering school was The Cooper Union (38 overall, college).
Top Music Schools were the Julliard School (50 overall, college), the New England Conservatory of Music (96 overall, college), and Berklee College (99 overall, college).
Top Online/For Profit University was the University of Phoenix, USA (37 overall, university).
Top Christian was Wheaton College, IL (16 overall, college),
Top Military Academies were the United States Naval Academy (20 overall, college), the United States Military Academy (48 overall, college) and the United States Air Force Academy (61 overall, college).
The 73-page guide is available for download from the Global Language Monitor site. The cost is $29.95.
About the Global Language Monitor
Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English.
English has become the first truly global language with some 1.53 billion speakers as a first, second or auxiliary language. Paul JJ Payack examines its impact on the world economy, culture and society in A Million Words and Counting (Citadel Press, New York, 2009).
The current estimate for the number of words in the English Language stands at 1,002,116.
For more information, call 1.512.801.6823, send email to info@LanguageMonitor.com, or visit www.LanguageMonitor.com.
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
