Final GLM TrendTopper MediaBuzz Rankings
Lenovo Takes the Gold Pulling Away
J&J Finishes Strong Edging McDonald’s,
Coca-Cola Leaps Over Rivals
Austin, Texas, USA. August 29, 2008. The final week of the GLM TrendTopper™ analysis of the performance of the Global Sponsors at the Beijing Olympics, Lenovo (OTC: LNVGY) takes the Gold pulling away from the pack, Johnson & Johnson (NYSE: JNJ) finishes strong edging McDonald’s (NYSE: MCD) for the Silver, while Coca-Cola (NYSE: K), in a bold move leaps five spots to No. 4.
On the downside, Samsung (OTC: SSNFL) and Kodak (NYSE: K) each fell three spots to No. 6 and 7 respectively.
Over the last two weeks, Lenovo has completed its remarkable climb from No. 10 to the Top Spot. The analysis was performed by the Global Language Monitor (www.LanguageMonitor.com), the internet and media tracking agency.
|
Global Sponsors |
Last |
Change |
|
|
Rank |
|||
|
1 |
Lenovo |
1 |
0 |
|
2 |
J&J |
5 |
3 |
|
3 |
McDonald’s |
2 |
-1 |
|
4 |
Coca-Cola |
9 |
5 |
|
5 |
Visa |
6 |
1 |
|
6 |
Samsung |
3 |
-3 |
|
7 |
Kodak |
4 |
-3 |
|
8 |
Panasonic |
7 |
-1 |
|
9 |
Omega |
8 |
-1 |
|
10 |
GE |
10 |
0 |
|
11 |
Atos Origin |
11 |
0 |
|
12 |
Manulife |
12 |
0 |
According to Paul JJ Payack, President, “In medal round of our competition, Lenovo performed a Phelpsian move pulling away from the crowd. In fact, its media awareness grew over 2100% since our baseline ‘snapshot’ on the last day of 2007. The strength of the Johnson & Johnson brand was also remarkable at No. 2. McDonald’s brand equity was leveraged in clever and interesting ways, especially with their spectacular kick-off event. And, once again, Coca-Cola proved itself in the distance events, placing at or near the top for another Olympiad.”
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