The Global Language Monitor’s 11th Survey
Paris nearly doubled Scores of New York and London
Paris Fashion Week, Autumn 2015, New York and Austin, Texas — Paris has stunned New York City toppling it from its one year reign as the Top Global Fashion Capital in the Global Language Monitor’s 11th Annual survey. London remained in the third spot as did L.A.at No. 4. Rounding out the Top Ten were Rome, Milano, Barcelona, Berlin, and Madrid, followed by Tokyo. Currently, there are fifty-six fashion capitals being charted, with a number under watch for 2016.
In 2015 GLM added one city to the analysis, Washington, DC, which made a splash, er belly flopped, to No. 53.
“In a world torn by war, repression, and the brutal subjugation of women and girls, fashion remains a bastion of self-expression,” said Paul JJ Payack, Chief Word Analyst and president of GLM. “And fashion can be a force for good that can be experienced in a positive manner in every culture and tradition.”
It is a verdict made for eleven years and which, regularly, brings its share of surprises. Between the emerging cities and the four major cities - Paris, New York, London and Milan - which compete for first place, the Global Language Monitor’s ranking of fashion capitals is highly anticipated. At the time when New York Fashion Week opens, the results have just fallen.
Moving up from No.12 to No.6 word ordinarily send the City’s Fashion Establishment into an ecstatic state. Not so, if you are Milano. And especially so if you followed by Roma, at No. 5. Last March, Milano was the Top Fashion Buzzword for 2015 followed by Suede, Booty, and Kate’s Baby Girl. However, this is a far cry from the Top Global Fashion Capital ranking, where Milano then ranked No. 12. (sic?). Much of the internet media buzz, not all of it positive, revolves upon these efforts to revive its ‘brand’. Recent reports from Milano Moda Donna 2015 were mixed
Milan has been working hard to re-establish itself as the pre-eminent capital of Global Fashion, or at least to being consistently named as one of the Big Four (with Paris, New York, and London). Currently, the No. 4 spot is occupied by LA, which GLM sees as representing the Red Carpet phenomenon.
After an extraordinary two-year reign (2011-2012), London has settled into the No. 3 spot, comfortably behind Paris and New York — for the second year in a row. London also took the third spot in all four major areas of measurement used in determining the annual rankings for the Global Language Monitor.
In another first, Paris topped all four categories worldwide.
Top Fashion Capitals by Region
Toronto, Montreal, high techand Vancouver,
Methodology: For this analysis, the Global Language Monitor used its proprietary Brand Affiliation Index (BAI), the same technology used to measure global brand equity for the Olympics, World Cup, the Fortune 500, and others. This exclusive, GLM longitudinal-study encompasses the prior three years to better assess short-term velocity and longer-term momentum. The study is a Big Data textual analysis based on billions of webpages, millions of blogs, the top 375,000 global print, and electronic media, and new social media formats as they appear. This is the eleventh edition of the survey, which was first made public in 2007.
About the Global Language Monitor
In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known. Previous to this Payack was the founding president at yourDictionary.com, and a senior executive for a number of high-tech companies.
Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.
These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion industry, among others.